中文文獻
1.大前研一(1984),黃宏義譯,策略家的智慧,長河出版社。
2.司徒達賢 (1995),策略管理,遠流出版社。
3.司徒達賢(2002),策略管理案例解析:觀念與實務,智勝文化事業有限公司。
4.交通部電信總局(2005),台閩地區電話業務概況,編著者發行。
5.吳思華(2000),策略九說-策略思考的本質,臉譜出版。
6.吳萬益、林清河(2001),企業研究方法,華泰書局。
7.吳建華、陳銘凱、黃俊峰、謝發昱(2003),「個案研究」。
8.金偉燦(Kim, W. Chan)、莫伯尼(Mauborgne, Renee)(2005),黃秀媛譯,《藍海策略:開創無人競爭的全新市場(Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevent
),天下遠見。
9.黃文卿、林晏州(1998),「深度訪談法之理論與技巧-以陽明山國家公園遊園專車推動為例」,國家公園學報,第八卷第二期,頁166-178。10.許士軍(1988),管理學,第七版,東華書局。
11.許士軍(1996),「定性研究在管理研究上的重要性」,中原學報。12.莊惠婷(2004),「知覺風險對線上購物意願之影響-以女性消費者為例」,國立台北大學企業管理學系。 13.曾銘深、李煥仁(1999),「從固網特性談固網商機」,台灣經濟研究月刊,Vol.22 (6)。
14.溫秀英(1996),「自由化與產業發展」,國策期刊,第147期,頁5-7。
15.經濟部技術處(2005),「產業電子化指標與標準研究計畫:2005年12月底止台灣上網人口」,調查的執行單位,資策會ACI-FIND。
16.葉重新(2001),教育研究法,心理。
網 站
1.中華電信網站,http://www.cht.com.tw/
2.台灣固網網站(2006),http://www.tfn.net.tw/
3.交通部電信總局網站(2006),http://www.dgt.gov.tw/flash/index.shtml
4.亞太固網寬頻網站(2006),http://www.apbt.com.tw/chinese/index.htm
5.速博網站(2006),http://www.sparq.com.tw/
6.資策會ACI-FIND,http://www.find.org.tw/howmany_disp.asp
英文文獻
1.Aaker, David A. (1992), Strategic Marketing Management,3rd ed, John Wiley amd Sons, N.Y.
2.Ansoff, H. I. (1965), “ Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion,” Hightstown, McGraw-Hill Inc.
3.Bainbridge, W. S. (1989), Survey Research: A Computer-Assistant Introduction, Belmont, CA:Wadsworth.
4.Babbie, E. R. C. (1998), The Practice of Social Research, Belmont, CA: Wadsworth.
5.Benbasat, I., Goldstein, D. and Mead, M. (1987), “The case research strategy in studies of information system,” MIS Quarterly, Vol. 11(3), pp.369-386.
6.Berg, B. L. (1998), Qualitative Research Methods for the Social Science, Boston: Allyn and Bacon.
7.Drucker, P. (1954), The Practice of Management, Harper and Brothers Publishers, pp.27-62.
8.Gaskell, G. (2000), Individual and group interviewing in M. W. Bauer and G. Gaskell (Eds.), Qualitative researching with text, image and sound. London: Sage.
9.Chander, A. D. (1962), Strategy and Structure, Cambridge, MA: MIT Press.
10.Fontana, A. and Frey, J. H. (1998), Interviewing: The art of science in N.K. Denzing and Y. S. Lincoln (Eds.),Collecting and Interpreting Qualitative Materials. London: Sage Publications.
11.Glueck,William.F. (1976), Business Policy: Strategy Formation and Management Action, 2nd., McGraw-Hill Book Co., New York.
12.Hart, J. A. (1977), “Cognitive maps of three Latin American policy maker,” World Politics, Vol.30, pp.115-140.
13.Hofer, C. W. and D. Schendle (1978), Strategy Formulation Analytical Concepts, West Publishing Co.
14.Kotler, P. (1976), Marketing Management, Analysis, Planning and Controls,New Jersey: Prentice-Hall.
15.Maidique A.M. and P. Patch (1982), “Coporate Strategy and Technology Policy, in Reading on the Management of Innovation,” eds. Michael L. Tushman and William L. Moore, Marshfield, Mass: Pitman Publishing Inc, pp. 273-342.
16.Miles, R. E. and Snow, C. C. (1978), Organization Strategy Structure and Process, New York:McGraw-Hill.
17.Mintzberg, H.(1987), “Crafting Strategy,” Harward Business Review, pp.66-75.
18.Neuman, W. L. (1997), Social Research Methods: Qualitative and Quantitative Approaches, 3rd edition. Boston, MA: Allyn and Bacon.
19.Porter, M. E. (1980), Competitive strategy: Techniques for analyzing industries and competitors, New York: The Free Press.
20.Porter, Michael. E. (1985), Competitive Advantage, New York: Free Press.
21.Robbins, Stephen. P. (1990), Organization Theory: Structure, Design and Applications, 3rd ed., Prentice Hall, NJ.
22.Rogers, D. C. (1977), Business policy and planning: Text and cases,New Jersey: Prentice-Hall, Inc.
23.Yin, R. K. (1989), Case study research: Design and methods, Newbury Park, CA: Sage.
24.Walker, O. C.and R. W.Ruekert (1987). “Marketing’s Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framwork,” Journal of Marketing, Vol. 51, pp.15-33.
25.Weihrich, H. (1982), “The SWOT Matrix-A Tool for Situational Analysis,” Long Rang Planning, Vol. 15(2), pp.60.65.
26.Wimmer, R. D. and Dominick, J. R. (1997), Mass Media Research: An Introduction, Wadsworth Publishing Company, pp.100-102.