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一、中文資料
方世榮譯(民89)，《行銷管理學》，譯自Philip Kotler(1997)著
“Marketing management
analysis,planning,implementation,and controls,ninth
edition”，台北市，東華書局。
方世榮譯(民92)，《行銷管理學》，譯自Philip Kotler著，
“Marketing management , eleventh edition”，台北市，東
華書局。
周文賢(1999)，《行銷管理-市場分析與策略規劃》，台北市：智勝
文化出版有限公司，頁412-1413。
林佩燁(民90)，《某區域教學醫院門診病患之市場區隔策略：邊際
貢獻之應用》,陽明大學醫務管理研究所碩士論文。
林敏昌(2002)，《非營利組織顧客導向之行銷策略—以捐血中心為
例》，國立交通大學管理科學學程研究所碩士論文。
洪贊凱、謝秀津(1999)，《電池消費市場之區隔分析---以台北市為
例，產業金融》，第一0四期，頁124-137。
思紋譯(1995)，《顛覆大未來》，譯自Philip Kotler, Eduardo
L. Roberto著，台北市，商周發行。
馬秀蘭、吳德邦著(民91)，＜卡方檢定＞《統計學：以SPSS for
Windows 為例》，台北縣中和市：新文京開發出版股份有限公
司。
馬秀蘭.吳德邦著(民91)，＜卡方檢定＞《統計學：以SPSS for
Windows 為例》，台北縣中和市：新文京開發出版股份有限公
司，第十一章，頁323。
張紹勳、張紹平、林秀娟(民82)，《統計分析-初等統計與高等統
計：SPSS For Windows 》，台北市，松崗電腦圖書資料股份有
限公司。
黃俊英(1987)，《市場區隔化策略》，台北市銀行月刊，第九卷，
第十一期，頁45-50。
榮泰生(1999)，《消費者行為,初版》，台北市，五南圖書出版公
司。
趙碧華、朱美珍繹(2003)，《研究方法：社會工作暨人文科學領域
的運用》，繹自 Allen Rubin,Earl Babbie著，“Research
methods for social work”，台北市，學富文化出版社。
葉日武譯(民91)，＜消費者行為與行銷策略＞《消費者行為：建立
行銷策略》，譯自Del I. Hawkins,Roger J.Best,Kenneth
A.Coney著，“Consumer Behavior: Building Marketing
Strategy 8/e”，台北縣，前程企業管理有限公司，第一章，
頁19-22。
賴麗月(民82)，《企業失敗的預測─比例危機模型應用》，東吳大
學會計學系碩學學系碩士論文。
賴育志(民90)，《台灣生物科技公司網站的存活分析之研究》，國
立屏東科技大學農企業管理研究所碩士論文。
韓振學(1985)，＜生命表＞《生命統計學》，台北市：台灣開明書
店，第十二章，頁147-166。
鍾喜男、劉和美、洪清霖等合譯(1967)，＜生命表＞《生命統計
學》，譯自Huldah Bancroft,Ph,D.著(1967) ,
“Introduction to Biostatistics”，台北市：台北醫學院公
共衛生室主編，第十六章，頁155-160。
鍾喜男、劉和美、洪清霖等合譯(1967)，＜生命表之修正＞《生命
統計學》，譯自Huldah Bancroft,Ph,D.,著(1967)
“Introduction to Biostatistics”，台北市：台北醫學院公
共衛生室主編，第十七章，頁161 -167。
叢萍(1995)，《社會行銷在台灣捐血事業的應用-以中華血液基金會
為例》，國立政治大學新聞研究所碩士論文。
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三、網頁資料：
台灣血液基金會-年報-九十二年(2004)。2005年10月10日，取自
http://www.blood.org.
台灣血液基金會-年報-九十二年(2005)。2005年10月10日，取自
http://www.blood.org.
台灣血液基金會-關於血液事業-簡史(2005)。2005年10月10日，取
自http://www.blood.org.
台灣血液基金會-血液資訊鬥相報-親子ABO血型系統與遺傳之關係
(2006)。2006年5月12日，取自
http://www.blood.org.tw/index-info-detail.php？id＝
183。行政院衛生署。2006年5月17日，取自
http://www.doh.gov.tw/ufile/Doc/20060314_捐血者健康標
準.doc
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