一、中文部份
1、 王森平 譯(民86),《消費者行為》,台灣西書出版社。
2、 毛穎崙(民84),〈Internet在買賣零售業電子購物應用〉,《網路通訊雜誌》,頁80-85。
3、 李苑穎(民88),〈線上銷售考量因素之研究〉,中山大學企業管理研究所碩士論文。
4、 林俊役(民87),〈WWW使用者網路購物因素之研究〉,國立政治大學企業管理學系研究所碩士論文。5、 官振華(民86),〈WWW使用者運用電子購物意願之研究-以人格特質、購買涉入與網路使用行為探討〉,中央大學資訊管理研究所碩士論文。6、 林晉寬(民77),〈無店鋪與店鋪零售之購買行為比較研究-以女用化妝品為例〉,政治大學企管研究所碩士論文。7、 陳瑩郿(民92),〈價格促銷呈現方式對消費者商店選擇之影響-以連鎖藥妝店為例〉,交通大學管理科學系碩士論文。8、 游正宇(民89),〈資訊展現主體與顯要屬性對線上購買意願之影響〉,國立中央大學資訊管理研究所碩士論文。9、 梁哲誠(民91),〈以交易成本理論分析虛擬與實體通路整合-台灣便利商店在電子商務的優勢〉,高雄第一科技大學行銷與流通管理系碩士論文。10、 張淑娟(民89),〈網路使用者在網上購買電腦或其周邊商品之消費行為研究〉,淡江大學管理科學研究所碩士論文。
11、 張紹勳(民89),〈網際網路行銷之成功模式〉,《中華管理評論》,Vol. 3 No 2頁17-3812、 黃智強(民89),〈影響採用網路購物因素之研究—以網路書店為例〉,國立中央大學資訊管理學系碩士論文。13、 湯嘉恒(民88),〈消費者之網路購物資訊環境態度、購買涉入、網路使用行為對網路購物意願之影響探討-以國立大學學生為例〉,交通大學經營管理研究所碩士論文,。
14、 楊俊軒(民86),〈網際網路消費行為之研究〉,政治大學資訊學管理研究所碩士論文。
15、 資策會(民89),《經濟部網際網路商業應用計畫》,頁1。
16、 榮泰生(民88),《消費者行為》,五南出版社。
17、 鍾佑德(民89),〈網站特性對網路購物風險與資訊搜尋策略影響之研究〉,國立中央大學企業管理研究所碩士論文。網頁部份:
1、 創市際市場研究,跨媒體使用行為調查,
http://www.insightxplorer.com/news/news_11_24_05.html,查詢日期: 2005/11/24。
2、 網路購物全民消費運動,摩爾數位資訊,
http://www.mall101.com.tw/news.php?id=35,查詢日期:2004/9/1。
3、 創市際市場研究公司網址,五六七年級世代網路使用族群調查, http://www.insightxplorer.com/index.html,查詢日期:2004/4/5。
4、 Agorics,Auctions,http://www.agorics.com/new.html,查詢日期2001/8/2。
5、 1998電子商務發展現況與趨勢,資策會市場情報中心
,http://www.ec.org.tw,查詢日期: 2001/5/15。
6、 台灣女性網友普及率居兩岸三地之冠,網際網路資訊情報中心,http://www.find.org.tw/news_disp.asp?news_id=1418,查詢日期: 2001/4/26。
7、 The Economist,Define and sell, http://www.economist.com/displayStory.cfm?Story_ID=285533,查詢日期:2000/2/24。
二、英文部份
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9、 Bellman,Steven、Lohse,Gerald L and Johnson,Eric J(1999), "Predictors of online buying behavior, "Association for ComputingMachinery, Communication of the ACM, New York, Vol 42, Issue 12, Dec, pp.32-38.
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13、 Doney, P. M. and J. P. Cannon (1997), “An Examination of the Nature of Trust in Buyer-seller Relationships, ” Journal of Marketing, Vol.61, 1997, pp.35-51.
14、 Donthu, Naveen and Garcia, Adriana(1999), "The Internet Shopper, "
Journal of Advertising Research,May & June, pp.52-58.
15、 Engel, James F.; Blackwell, Roger. D. and Miniard, Paul. W.(1986), Consumer Behavior, 5th ed., N.Y.: The Dryden Press,, pp.16-17.
16、 Engel, James F., Roger D. Blackwell, and David T. Kollat.(1995),
Comsumer Behavior, 8th ed.,The International Edition: The Dryden Press, Harcourt Brace College Publisher.
17、 Fram, Eugene H and Dale B Grady(1997), “Internet Shoppers: Is There a Surfer Gender Gap? ” Direct Marketing, 59(9), pp. 46-50.
18、 Henderson, R., D. Rickwood, and P. Roberts(1998), “The Beta Test of an Electronic Supermarket, " Interacting with Computers,10, pp. 385-399.
19、 Hoffman, Donna L. and Thomas P. Novak(1996), "A New Marketing Paradigm for Electronic Commerce, " The Information Society, 13(February), pp. 43-54.
20、 James F. Engel, Roger D. Blackwell& Paul W. Miniard(1990), Consumer Behavior. Sixth Edition, p.587.
21、 Kalakota, R., & A. B. Whinston, (1997), “Electronic Commerce—A Manager’s Guide, " Addison Wesley.
22、 Keeler, Len L.(1995), “How to extend your e-mail reach,” Supervisory Management, 40(8), pp. 8-13.
23、 Keeney, (1999), "The Value of Internet Commerce to the Customer, "Managemet Science, Vol.45, No.4, pp.533-542.
24、 Kini, A. and J. Choobineh (1998), “Trust in Electronic Commerce:
Definition and Theoretical Considerations, ” IEEE, 1998.
25、 Klein, S.(1997). Introduction to electronic.Electronic Market, 7,3-6.
26、 Klein, Stephan and O’Keefe, Robert M.(1999), "The Impact of the Web on Auctions:Some Empirical Evidence and Theoretical Considerations, "International Journal of Electronic Commerence,Vol. 3, No. 3, Spring, pp.7-20.
27、 Kotler, P. (1997), Marketing Managemet, 9th ed., N.J.: Prentice-Hall.
28、 Kovacich, G. (1998), Electronic- Internet business and security.Computers & Security, 17, pp.129-135.
29、 LaFreniere, Lisa Ann(1999), “Shopping online, " Link-Up, 16(May/Jane), pp.20-21.
30、 Lee, M. K. O. (1999), “A Comprehensive Model of Internet Consumer
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33、 Mowen, J. C(1997), Consumer Behavior, 4th ed., Englewood Cliff, N. J.: Prentice-Hall.
34、 Murray K. B. and J. L. Schlacter(1991), “A Test of Services Marketing
Theory: Consumer Information Acquisition Activities,” Journal of Marketing, 55( January), pp. 51-65.
35、 Nicosia,F. M.(1996), Consumer Decision Process, p156.
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37、 Punj, G. N. and R. Staelin(1983), “A Model of Consumer Information
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39、 Schiffman, L. G. & L.K. Leslie, Consumer Behavior, 台北:雙葉書局出版, 1983 Senn, J. A., “Capitalizing on Electronic commerce(1996), " Information System Manahement, vol.13, No.3, pp.15-24.
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