一、中文部分
于鳳娟譯(2001)。Lerbinger Otto著。《危機管理》<The crisis manager: facing risk and responsibility>。台北:五南。(原作1997出版)
王石番(1991)。《傳播內容分析法-理論與實證》。台北:幼獅。
王英櫻(2001)。《服務補救之顧客滿意度-以公平理論來探討》。文化大學國際企業管 理所碩士論文。方素惠、楊琇閔(2001,08)。〈邁向客戶關係管理的時代〉,《世界經理文摘》,180 期,p.86-109。
朱延智(2000)。《危機處理的理論與實務》。台北:幼獅。
李瑞玉(2001)。《九二一事件中央政府危機溝通策略之研究-以九二一大地震的新聞報 導為例》。國立師範大學大眾傳播所碩士論文。林文益、鄭安鳳譯(2003)。Coombs Timothy著。《危機傳播與溝通:計畫、管理與回 應》<Onging crisis communication: planning, managing and
responding>。台北:風雲論壇。(原作1999出版)
林靜伶( 2001)。<當公關遇上語藝...>,「第九屆廣告與公關學術研討會」論文。 台北:木柵。
林雅齡(2004)。《影響醫院面臨危機時所採取形象修復策略的相關因素探討》。台北醫 學大學醫務管理系碩士論文。吳宜蓁(2002)。《危機傳播:公共關係與語藝觀點的理論與實證》。台北:五南。
吳宜蓁(1998)。《議題管理:企業公關的新興課題》。台北:正中書局。
吳宜蓁(2000)。<危機溝通策略與媒體效能之模式建構-關於腸病毒風暴的個案研究 >,《新聞學研究》,第62期,頁1-34。吳宜蓁(2002)。<「A錢」與「清廉」之間-解讀興票案的危機情境、危機反應策略與媒 體效能>,《傳播文化》,第9期。吳世家、劉家潾、曾百川(2004)。<寶路應告別舞台?還是品牌再造?>,《動腦雜 誌》,第 344期,頁114-117。
侯明(2002)。《危機情境與危機溝通策略之研究-以新浪網台灣分公司兩次危機為
例》。國立交通大學傳播所碩士論文。
胡幼慧(1996)。 《 質性研究:理論、方法及本土女性研究實例 》。台北:巨流。
陳靜華(2004)。《企業危機之形象修復策略與學習效果研究-以華航空難為例》。輔仁 大學大眾傳播學研究所碩士論文。施柏均(1999)。《服務失誤、服務補救、顧客滿意與購買意願之探討-以行動電話服務 業為例》。國立臺北科技大學商業自動化與管理研究所碩士論文。張淑茹譯(1999)。Marconi Joe著。《危機行銷》。台北:商周。
黃懿慧(1994)。《科技風險與環保抗爭-台灣民眾風險認知個案研究》。台
北:五南。
黃懿慧(1999)。〈西方公共關係理論之探討-九0年代理論典範的競爭與辯論〉。《廣 告學研究》,第12集。頁1-37。
彭維建(2005)。《行政院客家委員會之關鍵公眾關係管理效果初探-以大台北地區客家 族群為觀察對象》。輔仁大學大眾傳播研究所碩士論文。游梓翔(1999)。〈危機公關與形象重建〉,《公訊報導》,85:50-55。
楊孝濚(1991)。《傳播內容方法總論》。台北:三民書局。
楊麗錦(2003)。《危機情境與危機策略之關聯性研究-以屈臣氏詐領保險金事件及買貴 退兩倍差價事件為例》。輔仁大學大眾傳播學研究所碩士論文。
張正杰(2005)。《危機情境、危機反應策略及策略效果-以台北市政府「捷運掀頭皮事 件」和「邱小妹醫療人球事件」為例》。世新大學傳播研究所碩士論文。劉哲綸(2004)。《中央政府危機溝通策略與經濟社會效能之研究-以SARS引起的口角罩 荒與股市震盪為例》。國立台灣大學新聞研究所碩士論文。鄭紹成(1997)。《服務業服務補救、挽回服務與顧客反應之研究 》。文化大學國際企業 管理研究所博士論文。謝青宏(2004)。《政府危機傳播之研究-以台北市政府SARS危機傳播為例》。世新大學 傳播研究所碩士論文。聶國維(2002)。《災難新聞報導中政府危機溝通策略呈現之研究-以台北市政府處理納 莉颱風為例》。世新大學傳播研究所碩士論文。蘇世欣(2002)。《企業危機溝通管理初探:以台灣企業公關業務負責人調查為例》。世 新大學傳播研究所碩士論文。臧國仁(1999)。《新聞媒體與消息來源:媒體框架與真實建構之論述》。台北:三民書 局。
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