臺灣博碩士論文加值系統

本研究的目的在於探討普遍性華人迷信的信念，經由相關的文獻、資料收集到焦點訪談獲得多項的迷信行為與想法後，再以因素分析找出迷信的構面，分別為「討吉利」、「運氣」、「星座」、「水晶」、「與鬼相關」、「婚喪習俗」、「風水」七個因素構面。
部分相關的文獻中也指出迷信與內外控有關，結果發現內外控與「討吉利」、「星座」、「水晶」、「與鬼相關」、「風水」這五個構面呈現正相關，表示對於迷信這五個構面愈在意的人，其人格特質外控的程度愈高。
最後，探討人口統計變數與迷信之間的關係，在性別方面，整體來說，各個構面女性的平均分數都比男性高，只是特別在「運氣」、「水晶」、「婚喪習俗」這三個構面上有顯著差異存在；年齡愈小愈重視「星座」、「與鬼相關」這兩個構面；教育程度為高中/職的較重視討吉利這方面，而教育程度在研究所以上的人較重視風水這個構面；在居住地方面，整體看來居住在中部地區的人較為迷信，北區和南區的樣本可能因為包括都會區所以與迷信之間的關係較中部地區來得不明顯；而所得愈高的人較不重視「星座」、「與鬼相關」這兩個構面，比較重視「婚喪習俗」這個構面。

This purpose of this research is to discuss Chinese superstitious belief. According to the steps of factor analysis, Chinese suppositious belief has been constructed. The Chinese superstitious beliefs are divided into 7 factors. These factors include “asking for auspiciousness,” “good luck,” “constellation,” “crystal,” “related with ghosts,” “wedding and funeral customs,” and “feng shui.”
This research also finds out that locus of control has positive correlation with “asks for auspicious,” “constellation,” “crystal,” “related with ghosts,” “feng shui.” These mean that people who care more about these five constructions, their personality are more externally controlled.
Another goal of this research is to explore the relationships between some vital demographics and superstition. In the gender aspect, females have higher scores in all constructions than males do. Young people attach great importance to “constellation” and “related with ghosts.” People with high school education attach great importance to “asks for auspiciousness,” and people with graduate education attach great importance to “feng shui.” People in the north and south Taiwan are less superstitious because these areas include megalopolis. Besides, people with higher income care more about “wedding and funeral customs.” Some managerial implications and future research directions are also proposed in this research.

目 錄
頁次
第 壹 章 緒論------------------------------------------------------------------- 1
第 一 節 研究動機--------------------------------------------------------- 1
第 二 節 研究目的--------------------------------------------------------- 1

第 貳 章 文獻探討--------------------------------------------------------------- 3
第 一 節 迷信的定義------------------------------------------------------ 3
第 二 節 迷信與其他變數-----------------------------------------------10
第 三 節 典型迷信群體--------------------------------------------------15
第 四 節 迷信的應用-----------------------------------------------------17

第 參 章 研究方法--------------------------------------------------------------19
第 一 節 研究流程--------------------------------------------------------19
第 二 節 焦點訪談--------------------------------------------------------21

第 肆 章 資料分析與結果-----------------------------------------------------23
第 一 節 第一次資料分析-----------------------------------------------23
第 二 節 第二次資料分析-----------------------------------------------29

第 伍 章 結論------------------------------------------------------------------49
第 一 節 研究結論--------------------------------------------------------49
第 二 節 學術貢獻--------------------------------------------------------51
第 三 節 管理意涵--------------------------------------------------------51
第 四 節 研究限制與未來研究建議-----------------------------------53


參考文獻-----------------------------------------------------------------------55
附錄一、68題項-------------------------------------------------------------------------61
附錄二、35題項--------------------------------------------------------------------64
附錄三、第一次問卷--------------------------------------------------------------------66
附錄四、第二次問卷--------------------------------------------------------------------71
附錄五、Rotter內外控分數計算------------------------------------------------------76




表 目 錄
表 2-2-1 Mowen and Carlson(2003)變數關係整理表格-----------------------9
表 4-1-1 人口統計變數樣本特徵(一)-------------------------------------------23
表 4-1-2 居住地卡方檢定表(一)-------------------------------------------------24
表 4-1-3 因素分析KMO與Bartlett檢定(一)----------------------------------24
表 4-1-4 轉軸後的因素矩陣及信度分析---------------------------------------26
表 4-1-5 因素命名整理表---------------------------------------------------------28
表 4-2-1 人口統計變數樣本特徵(二)-------------------------------------------30
表 4-2-2 居住地區卡方檢定表(二)----------------------------------------------30
表 4-2-3 因素分析KMO與Bartlett檢定(二)----------------------------------31
表 4-2-4 樣式矩陣------------------------------------------------------------------32
表 4-2-5 結構矩陣------------------------------------------------------------------34
表 4-2-6 各構面所包含題項------------------------------------------------------36
表 4-2-7 信度分析------------------------------------------------------------------37
表 4-2-8 因素命名及解釋變異量------------------------------------------------38
表 4-2-9 迷信行為與內外控之間的相關與標準誤---------------------------38
表 4-2-10 性別與迷信之間的關係------------------------------------------------39
表 4-2-11 年齡與迷信之間的關係------------------------------------------------40
表 4-2-12 教育程度與迷信之間的關係------------------------------------------41
表 4-2-13 教育程度之事後比較分析表------------------------------------------42
表 4-2-14 居住地與迷信之間的關係---------------------------------------------43
表 4-2-15 居住地事後比較分析表------------------------------------------------44
表 4-2-16 所得與迷信之間的關係------------------------------------------------47
表 5-1-1 人口統計變數與迷信之間的關係------------------------------------50



圖 目 錄
圖 2-1-1 迷信的人格層級模型------------------------------------------------------ 8
圖 3-1-1 研究流程------------------------------------------------------------------20
圖 3-2-1 焦點訪談座位安排------------------------------------------------------21
圖 4-1-1 因素陡坡圖---------------------------------------------------------------25

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