壹、中文部分
1.方世榮,1999,統計學,五南圖書出版公司。
2.王保進,1999,視窗版SPSS 與行為科學研究,台北心理出版社。
3.王國榮,2004,線上遊戲品質與公平性對顧客滿意度及忠誠度,碩士論文,東吳大學國貿系。4.任凱,2005,團體動力理論與技巧,學富文化股份有限公司。
5.李郁文,1998,團體動力學--羣體動力的理論與實務,桂冠出版社。
6.李郁菁,2000,影響虛擬社群成員忠誠度產生之因素探討,碩士論文,國立中山大學資訊管理研究所。7.季延平譯,2000,網際網路行銷,華泰圖書出版公司。
8.杜炳麟,2001,網路購物之信任模式與顧客忠誠度,碩士論文,元智大學管理研究所。9.林蓬榮,2004,網路行銷,新京文開發出版股份有限公司。
10.吳明隆,1999,SPSS統計應用實務,松崗圖書股份有限公司。
11.吳明隆,2005,統計應用學習實務,知城數位科技股份有限公司。
12.吳統雄,1984,電話調查:理論與方法,台北:聯經出版社。
13.吳炫達,2004,影響拍賣網站消費者對於賣方信任與競標意願之研究,碩士論文,國立成功大學國際企業研究所。14.吳齊殷,1998,「虛擬社區V.S.真實生活」科學月刊,第29卷,第8 期,668-673。15.吳嫦娥等,2003,台北市少年網路交友行為之研究網路初步問卷統計,台北市少年輔導委員,http://jgc.tcpd.gov.tw/14890629-2new1.htm。
16.周家瑜,1993,網站體驗對使用者信任、情感與行為意圖影響之研究,碩士論文,高雄第一科技大學行銷與流通管理學系。17.洪煜昌,2002,網站信任及其影響因素評估模式,碩士論文,台灣科技大學企業管理研究所。18.約翰‧羅伯特斯,2005,防禦行銷,哈佛商業評論,第五十期。
19.馬秀蘭與吳德邦,2002,統計學以spss for windows 為例,新京文開發出版股份有限公司。
20.陳郁茹,1999,藉由建立消費者網路購物之信任模式以提升顧客忠誠度,碩士論文,淡江大學資訊管理研究所。21.陳進成,2002,電子商務顧客價值、滿意度與忠誠度之研究 -以電子商店為例,碩士論文,中原大學資訊管理研究所。22.黃怡卉,2001,影響網際網路虛擬社群成員間信任取得之因素,碩士論文,中正大學企業管理研究所。
23.黃俊英,2000,多變量分析,中國經企研究所。
24.葉乃菁,2002,從羣體動力學探討個人對虛擬社群之接受度-以Cityfamily為例,碩士論文,國立台灣科技大學資訊管理研究所。25.張文華,2000,「組織信任之初探」,人力發展月刊行政論述,第八十期。26.張澄清,2003,網路社群參與書寫態度與行為意願之研究─以野葡萄文學網為例,碩士論文,南華大學出版事業管理研究所。27.劉文良,2004,網路行銷理論與實務,金禾資訊股份有限公司。
28.趙宏達,2004,網路社群學習之研究,碩士論文,元智大學資訊社會學研究所。29.蔡靜誼,2004,影響線上遊戲玩家行為意願之研究,碩士論文,國立台灣科技大學資訊管理研究所。30.鄭偉仁與黎士群,2001,組織公平、信任與知識分享行為之關係性研究,人力資源管理學報,第一卷,第二期。
貳、英文部分
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