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研究生:李昆忠
研究生(外文):Kun-Chung Li
論文名稱:資料包絡分析法應用於提升策略聯盟績效之研究-以台灣零售業為例
論文名稱(外文):A Study of Strategic Alliance used by Data Envelopment Analysis - A Case Study of General Merchandise Industry in Taiwan
指導教授:林佑政林佑政引用關係王嘉男王嘉男引用關係
指導教授(外文):Yu-Zheng LinChia-Nan Wang
學位類別:碩士
校院名稱:開南管理學院
系所名稱:資訊及電子商務學系
學門:商業及管理學門
學類:一般商業學類
論文種類:學術論文
論文出版年:2006
畢業學年度:94
語文別:中文
論文頁數:51
中文關鍵詞:資料包絡分析法效率策略聯盟
外文關鍵詞:Data Envelopment AnalysisEfficiencyStrategic alliance
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企業在高度成熟的競爭環境下,如何以策略聯盟增加本身之競爭優勢,已成為重大的課題。本研究以資料包絡分析法 (Data Envelopment Analysis,簡稱DEA) 為基礎,結合本身的研究,提出一套有系統的 Target Selection of Strategic alliance (TSSA) 模式,其目的在為企業進行策略聯盟時,有效來尋找聯盟的對象及分析策略聯盟後新公司的預期經營效率,並提出資源分配及整合的改善建議。本研究樣本以實際上市上櫃13家台灣零售業之公開財務資料為主,並以東森得易購為例進行分析,結果顯示,與東森得易購公司進行策略聯盟後,有1家的預期營運效率將提昇,4家效率持平,而有另7家的效率將降低,在提高的部分以松青商業營業效益成長最為明顯,本研究並且對聯盟後投入與產出所需進行的改善進行分析,以求聯盟能獲得最大的營收績效。由結果得知,本研究所提出之TSSA模式,能應用於各產業之策略聯盟合作評估,為企業在策略聯盟時,提供決策者有效的分析與建議
In recent competitive business environment, increasing competition becomes a very significant issue for enterprises. Many companies are looking forward to strategic alliance for enhancing their capability and realizing their business roadmap. The objective of this paper is to develop an effective method to assist enterprise to evaluate the operation efficiency and find the candidate priority of strategic alliance under several different inputs and outputs. Moreover, analyze resources reallocation after alliance. The TSSA (Target Selection of Strategic alliance) approach is developed by combining with DEA (Data Envelopment Analysis) and heuristic technique to efficiently find the alliance candidate in complicatedly conditions. Numerical exercises based on Taiwan realistic data are conducted. To implement this model, the information of 13 major companies of Taiwan general merchandise industry which went public is completely collected. ETMall is selected to be our target company. The results demonstrate that our method can help the ETMall effective explore the best efficient candidates for alliance and expand their business strategy.
謝 誌 I
中文摘要 II
英文摘要 III
目 錄 IV
表次 VI
圖次 VII

第一章緒論 1
第一節研究背景與動機 1
第二節 研究目的 2
第三節研究架構 3

第二章文獻探討 4
第一節策略聯盟相關文獻探討 4
第二節資料包絡法基本原理 10
第三節運用資料包絡法評估之結果分析 15
第四節 資料包絡分析法之應用 17
第五節 資料包絡法相關文獻之探討 21
第六節 零售業之定義 25

第三章研究方法 26
第一節TSSA模式介紹 26
第二節TSSA策略擬訂 28
第三節策略聯盟後預計改善方向 30
第四節研究假設及限制 31

第四章實證分析結果 32
第一節個案介紹與樣本選取 32
第二節投入產出之選取方向 33
第三節分析所有候選公司的效率 34
第四節策略選定策略聯盟之伙伴 35
第五節分析預期經營效率與改進方向 40

第五章結論與建議 47
第一節 結論 47
第二節 未來研究方向及建議 47

參考文獻 49
參考文獻

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