臺灣博碩士論文加值系統

由於現今網路技術的發達及電子商務盛行，改變了企業與夥伴及顧客之間的關係。使得企業經營朝向全球化營運的模式，促使了企業紛紛轉型以資訊、知識為服務之導向，故資訊化及關係管理已然成為企業發展重要的趨勢。因此，本研究探討企業融入電子化及網絡關係管理有助於充分掌握企業內外部的資訊，達到企業降低外部的不確定性及低成本之目標，進而提升企業整體的營運績效以利企業增加競能力。


根據研究結果提出下列研究發現：

一、 完善的企業e化對於企業的關係管理有著正向關係的幫助。
二、 良好的企業關係管理則能夠有效提升企業經營的績效。
三、 健全完善的企業e化能有效提升企業經營的績效。

Nowadays network technology is developed and the electronic commerce is in vogue, changed between the enterprise and the partner and customer's relations. Causes the enterprise to manage faces the globalization transport business the pattern, urged the enterprise to reform in abundance take the information, the knowledge as serves the guidance, therefore the information and the relational management already became the enterprise to develop the important tendency. Therefore this research discussion E-Business and Network Relationship Management is helpful to fully grasps in the enterprise the exterior information, exterior achieved the enterprise reduces not the determinism and the low cost goal of, then the promotion enterprise whole transport business operational performance increase in order to help the enterprise compete the ability. According to the findings proposed the following research discovered. Based on questionnaires, results achieved in this survey list as follow:

One、 A mature E-Business positive related with the Network Relationship Management.
Two、 Network Relationship Management could improve the Operational Performance effectively.
Three、 Well E-Business could improve the Operational Performance effectively.

中文摘要 ……………………………………………………………………………i
英文摘要 ……………………………………………………………………………ii
誌謝 …………………………………………………………………………………iii
目錄 …………………………………………………………………………………iv
表目錄 ………………………………………………………………………………vi
圖目錄 ………………………………………………………………………………vii
第一章 緒論…………………………………………………………………………1
第一節 研究背景………………………………………………………………1
第二節 研究動機………………………………………………………………2
第三節 研究目的………………………………………………………………3
第四節 研究流程………………………………………………………………4

第二章 文獻探討……………………………………………………………………5
第一節 企業e化………………………………………………………………5
壹、企業e化之定義及發展 …………………………………………5
貳、企業e化範圍與應用 ……………………………………………13
參、企業e化的經營模式 ……………………………………………15
第二節 網絡關係管理…………………………………………………………18
壹、企業網絡關係之定義 ……………………………………………18
貳、企業網絡行成之因素 ……………………………………………24
參、企業網絡關係的型態 ……………………………………………28
肆、企業網絡關係的目的 ……………………………………………38
第三節 企業經營績效…………………………………………………………39
壹、組織績效之定義 …………………………………………………39
貳、績效評估指標 ……………………………………………………39
第四節 小結……………………………………………………………………48


第三章 研究架構與方法……………………………………………………………49
第一節 研究架構之推導………………………………………………………49
第二節 研究變數之操作行定義………………………………………………53
第三節 研究假設之建立………………………………………………………57
第四節 研究設計………………………………………………………………59
第五節 資料分析方法…………………………………………………………61

第四章 結果與討論…………………………………………………………………65
第一節 基本資料分析…………………………………………………………65
第二節 各變項之敘述統計分析………………………………………………68
第三節 各構面之因素分析……………………………………………………71
第四節 信度與效度分析………………………………………………………76
第五節 各研究變項之相關分析………………………………………………78
第六節 各研究變項之迴歸分析………………………………………………83
第七節 假設驗證之結果………………………………………………………88

第五章 結論與建議…………………………………………………………………89
第一節 研究結論………………………………………………………………89
第二節 管理意涵………………………………………………………………93
第三節 研究限制………………………………………………………………94
第四節 後續研究………………………………………………………………95

參考文獻 ……………………………………………………………………………96
中文部份 ………………………………………………………………………96
英文部分 ………………………………………………………………………97
附錄…………………………………………………………………………………101
A問卷(修正前) …………………………………………………………………………102
B問卷(修正後) …………………………………………………………………………107

表目錄
表2-1 各不同角度下E-Business之定義 …………………………………………6
表2-2 企業電子化發展史…………………………………………………………10
表2-3 ABC三個模式………………………………………………………………13
表2-4 電子化五個進行階段………………………………………………………15
表2-5 八個企業電子化類型………………………………………………………17
表2-6 夥伴關係的定義……………………………………………………………19
表2-7 各學者對企業網絡所下之定義 ……………………………………………23
表2-8 Miles & Snow之三種網絡組織型態………………………………………32
表2-9 Oliver之六種網絡型態 ……………………………………………………33
表2-10 吳思華之網絡六大類型 ……………………………………………………34
表2-11 中小企業之六種形態 ………………………………………………………37
表2-12 績效衡量指標 ………………………………………………………………43
表2-13 組織績效關鍵變項之相關文獻彙整表 ……………………………………45
表3-1　信度參考範圍 ………………………………………………………………63
表3-2 相關係數參考表…………………………………………………………… 63
表4-1 問卷回收狀況表…………………………………………………………… 65
表4-2 基本資料分析表…………………………………………………………… 66
表4-3 敘述統計分析表…………………………………………………………… 69
表4-4 各構面之KMO取樣適切性量數與Bartlett球形檢定……………………71
表4-5 企業e化之因素分析……………………………………………………… 72
表4-6 網絡關係管理之因素分析………………………………………………… 73
表4-7 經營績效之因素分析……………………………………………………… 75
表4-8 各構面之信度分析 …………………………………………………………76
表4-9 企業e化與網絡關係管理之複迴歸分析 …………………………………84
表4-10 企業e化與經營績效之複迴歸分析 ………………………………………86
表4-11 網絡關係管理與經營績效之複迴歸分析 …………………………………87
表4-12 假設驗證之結果 ……………………………………………………………88

圖目錄
圖1-1 研究流程……………………………………………………………………4
圖2-1 電子化企業整合性應用標準架構…………………………………………8
圖2-2 E-Business四種模式 ………………………………………………………16
圖2-3 Thorelli的網絡三種形式 …………………………………………………21
圖2-4 Jarillo的四種組織經濟活動型態 …………………………………………22
圖2-5 平衡計分卡顧客構面核心量度……………………………………………40
圖2-6 平衡計分卡的架構 …………………………………………………………42
圖3-1　研究架構……………………………………………………………………52
圖4-1 企業e化與網絡關係管理之相關分析 ……………………………………79
圖4-2 企業e化與經營績效之相關分析 …………………………………………81
圖4-3 網絡關係管理與經營績效之相關分析 ……………………………………82

中文部份

1.Garten Group，資策會MIC整理〈民 90年 9月〉。全球E-Business 服務市場規模分析。
2.IBM〈民 89〉。新世紀電子化企業研討會。
3.IDC〈民91〉。http://www.idc.com.tw/
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5.丁惠民〈民 88 12月〉。電子化企業時代的供應鏈管理與全球運籌模式。電子化企業：經理人報告。15-21。
6.丁惠民等編輯研究部〈民 88〉。What Is eBusiness? What eBusiness CanDo For You?。電子化企業：經理人報告，17-25 。
7.王泰武〈民 95〉。台灣產業電子化策略研究。2006大葉大學會計資訊暨管理論壇。
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11.吳思華〈民 85〉。產業網路與產業經理機制之探討。私立輔仁大學管理學院產業管理研討會論文。
12.吳思華〈民 88〉。組織邏輯：人情與理性。在張笠雲主編，網絡台灣：企業的人情關係與經濟理性，271-283。台北市：遠流出版社。
13.吳思華〈民 89〉。策略九說：策略思考的本質。台北市：臉譜出版：城邦文化發行，
14.吳萬益〈民 85〉。台美日企業在台灣及大陸企業經營環境及競爭策略之研究，台大管理論叢，第七卷第一期，49-84。
15.李宗哲〈民 84〉。中華民國中小企業之發展。渤海堂出版社。
16.李昌雄、陳禹辰、尚榮安、謝惠真〈民 89〉。我國產業EB應用與研發典範案例之研究與編撰計畫期末報告。財團法人資訊工業策進會。
17.周振三〈民 86〉。台灣地區貨櫃船運業網路夥伴決定因素及其績效滿意度之相關研究。海洋大學航運管理研究所碩士論文。〈未出版〉。
18.施坤壽、林清河、譚伯群〈民 89〉，競爭因素、製造策略、顧客滿意及組織績效整合性分析，台大管理論叢，第十一卷第一期，1-33。
19.張世勳〈民 91〉。地理群聚內廠商之網絡關係對其競爭力影響之研究－新竹科學園區之實證。朝陽科技大學企業管理系碩士論文。〈未出版〉
20.張世駿〈民 91〉。電子化企業協同導向與組織間買賣關係之研究。銘傳大學管理科學研究所碩士論文。〈未出版〉
21.陳建南〈民 91〉。電子商務、夥伴關係、供應鏈管理與競爭優勢關係之研究。長榮大學經營管理研究所碩士論文。〈未出版〉
22.陳順宇〈民 89〉多變量分析，第2 版，台北：華泰。
23.楊亨利與林俊宏〈民 86〉。「網路組織下的資訊科技構形」。管理評論。
24.經濟部工業局〈民 88〉。製造業電子化應用推廣計畫。工業自動化及電子化小組。
25.經濟部工業局〈民 88年 6月〉。產業自動化及電子化推動方案。工業自動化及電子化小組。
26.經濟部商業司〈民 88〉。商業現代化雙月刊，第三十四期。
27.鐘順福〈民 92〉。企業文化、組織結構、電子化策略與經營績效之關係研究。台中健康管理學院經營管理研究所碩士論文。〈未出版〉

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