臺灣博碩士論文加值系統

「組織公民行為」是提升組織績效的關鍵因素，可使組織在競爭的市場中維持優勢。近年來，台灣有線電視產業中百家爭鳴、競爭激烈，而同時有線電視亦已超越無線電視而成為國內最有影響力的傳播媒體。因此本研究試圖以台灣有線電視八大家族中擴張最迅速的東森電視公司為研究對象，藉以探討影響組織公民行為的可能因素有哪些？而組織員工的人格特質與組織公民行為之關聯性又如何？換言之，本研究所欲探求的主要有三個問題：（1）東森電視公司各部門員工的人格特質為何？（2）東森電視公司各部門員工的人口背景資料如何影響組織公民行為？（3）東森電視公司各部門員工的人格特質如何影響其組織公民行為？
本研所究使用的問卷調查係採用「分層配額抽樣法」，對東森電視公司各部門的高階主管、中低階主管與一般員工進行抽樣，共計發放350份問卷，回收有效問卷325份（93%）。主要研究發現如以下所述：
1. 東森電視員工整體人格特質傾向「開放學習性」。其中新聞部傾向「外向性」、節目部傾向「開放學習性」、業務行銷部傾向「情緒穩定性」、工程製播部傾向「勤勉正直性」、行政管理部傾向「親和性」。另外，主管之人格特質在「情緒穩定性」與「開放學習性」上皆顯著高於員工。
2. 東森電視整體員工主要行使組織公民行為中的「協助同事」。並且，部門、性別、職稱、學歷之差異皆會影響組織公民行為之展現。其中，行政管理部與工程製播部有較多的組織公民行為；主管、男性、高中學歷有較多的組織公民行為。
3. 整體而言，擁有「親和性」、「勤勉正直性」與「情緒穩定性」人格特質的員工會表現出較優良的組織公民行為，而不同人格特質也確實影響了不同組織公民行為的展現。


本研究證明了不同人格特質及人口背景資料在組織公民行為的表現上具有顯著差異，而此研究結果，不只可豐碩人力資源管理的學術領域，也可作為在實務上媒體組織制訂人力資源管理策略的參考。

With the impacts of globalization, digitization, and convergence, the media market is rapidly becoming more competitive. As organization scholars contended that organizational citizenship behavior can sustain organizational competitive advantages, this has become a key research area.
Due to a paucity of relevant studies on the media industry in Taiwan, this study focused on the relationship between personality and organizational citizenship behavior at A MAJOR Taiwanese multimedia broadcasting organization (Eastern Broadcasting Company, EBC). The objective of this study was to discover the following : (1) What is the main personality trait exhibited by managers and other staff in each of EBC’s departments? (2) How do demographics influence organizational citizenship behavior in EBC departments? (3)How does personality influence organizational citizenship behavior in EBC departments?
Managers and staff members at EBC filled out surveys. Analysis revealed the following:
(1) Overall, the personality trait most in evidence at EBC was “openness to experience”. In the News Department, “extraversion” was most strongly exhibited; members of the Programming Department tended toward “openness to experience”; Sales and Marketing staff members tended toward “emotional stability”; the Engineering Broadcast Department tended toward “conscientiousness”; and Administration Department employees tended to exhibit “agreeableness”.
(2) The main organizational citizenship behavior described by EBC employees about their work environment was “helping co-workers”. Department, gender, position, and education all influenced OCB.
(3) People who tended toward “emotional stability”, “conscientiousness” ,or “agreeableness” also tended to present a higher degree of OCB.
This study can help elucidate the differing cultures among departments with regard to personality and OCB and can be used as a reference by human resources management at media companies.

目次
表目錄 V
圖目錄 VII
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 5
第三節 研究流程 6
第二章 文獻探討 8
第一節 人格特質 8
第二節 組織公民行為 19
第三節 人格特質與組織公民行為之相關研究 32
第三章 研究設計 34
第一節 研究變項與觀念性架構 34
第二節 研究假設 37
第三節 問卷設計 40
第四節 研究對象 48
第五節 統計方法 52
第四章 資料分析 54
第一節 樣本分佈 54
第二節 量表構面之重整 56
第三節 人口背景資料與人格特質之差異分析 60
第四節 人口背景資料與組織公民行為之差異分析 68
第五節 人格特質與組織公民行為之相關分析 76
第六節 人格特質與組織公民行為之迴歸分析 79
第五章 結論 90
第一節 研究發現與討論 90
第二節 研究價值與研究建議 100
參考文獻 102
附錄一 問卷 108
附錄二 東森電視公司組織架構圖 111

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