臺灣博碩士論文加值系統

近年來台灣成為投資越南最大海外投資者之一，台灣投資於越南超過1400個計畫，總值約為美金77億。越南似乎成為吸引台商長期投資的地方。台商在越南如何有效地管理企業，不僅是所有台商關心的議題，也是越南政府及越南學習企業管理的學生欲了解的課題。本研究針對台灣企業找出合適的管理模式，研究目的在於透過越南中階管理者的知覺，了解現今台商投資南越的管理模式，提出管理上應改進的建議。研究以深度訪談的方式，訪談十位越南中階管理者，再郵寄問卷至300位投資於南越的台商。經由統計分析得知越南中管理者對現經台商的管理方式滿意。透過人口統計變數與滿意度上之相關，提出如何改善管理模式之建議。台灣管理者可藉由本研究發展出在越南投資之管理策略。

In recent years, Taiwan has become one of the largest foreign investors in Vietnam with over 1,400 projects, worth about US$ 7.7 billion. The place has been considered as an attractive and favorite long-term investment place for Taiwanese entrepreneurs. Appraising the effectiveness of management of Taiwanese business operations in Vietnam has become a significant interest not only to Taiwanese businessmen who have invested in Vietnam but also to Vietnamese government officers as well as to academic business students. With the aim of helping Taiwanese entrepreneurs to find out appropriate management style, the purposes of the study was to understand the perceptions of Vietnamese middle managers towards the current Taiwanese management style at Taiwanese-invested companies in southern Vietnam and then, supply suggestions for the improvement of the management. In-depth interviews were conducted to 10 Vietnamese middle managers; Mail survey was done with self-administered questionnaires sent to 300 addressed Taiwanese-invested companies in southern Vietnam. Results of statistical analysis showed that Vietnamese middle managers satisfied the current Taiwanese management style although the satisfaction level was not high. Furthermore, some relationships between demographic factors and satisfaction level were explored and suggestions for improvement of the management style were made. Taiwanese-invested companies can see the implication of this study as reference for the development of their managerial strategies in Vietnam.

ACKNOWLEDGEMENT II
ABSTRACT(English) III
ABSTRACT(Chinese) IV
CONTENTS V
LIST OF FIGURES AND TABLES VIII
Chapter 1 Introduction 1
1.1 Background and motivation 1
1.2 Research purposes, research objectives and research questions 4
1.3 Research scope and limitations 9
1.4 Definition of terms 10
Chapter 2 Literature review 12
2.1 Definition and classification of management style 13
2.2 Characteristics of certain management styles 21
2.3 Cross-culture management issues involving management styles 26
2.4 Taiwanese management style and its situation in Vietnam 31
2.5 Summary of the chapter 36
Chapter 3 Research methodology 38
3.1 Research process 38
3.2 Research methods 41
3.2.1 In-depth interview 43
3.2.2 Mail survey 43
3.3 Question design 44
3.3.1 In-depth interview 45
3.3.2 Mail Survey 45
3.4 Validity and reliability 49
3.5 Sampling design 50
3.5.1 In-depth interview 50
3.5.2 Mail survey 51
3.6 Data collection 52
3.7 Methods for statistical analysis 53
3.7.1 Qualitative analysis 53
3.7.2 Quantitative analysis 54
Chapter 4 Data analysis, findings and results 58
4.1 In-depth interview 58
4.1.1 Data analysis 58
4.1.2 Findings 60
4.1.3 Results 61
4.2 Validity and reliability test 68
4.3 Mail survey 69
4.3.1 Data analysis 69
4.3.2 Findings 80
4.3.3 Results 82
Chapter 5 Conclusion, suggestion and implication 85
5.1 Research conclusion 85
5.1.1 Vietnamese middle manager comments on the dimensions 85
5.1.2 Middle managers satisfaction with the dimensions 85
5.1.3 Relationship between demographic factors and satisfaction 86
5.2 Research suggestion 87
5.3 Research implication 89
REFERENCES 90
Appendix A: In-depth Interview Questions 98
Appendix B: Self-administered Questionnaires – English version 99
Appendix C: Self-administered Questionnaires – Vietnamese version 104
Appendix D: Foreign Direct Investment in Vietnam 1988-2005 109
Appendix E: Taiwan investment classified on category of career 1988-2005 112
Appendix F: Taiwan investment classified on category of area 1988-2005 113
Appendix G: In-depth interview responses 115
Appendix H: Management style model by Culpan and Kucukemiroglu 124

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