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研究生:黃寶棟
研究生(外文):Pao-Tung Huang
論文名稱:人格特質、創業動機、創業策略與創業績效之關係研究—以台灣區中小企業創業家為例
論文名稱(外文):The Relationship among Personality Traits, Entrepreneurial Motivation, Strategy and Performance—An Empirical Study in SMEs in Taiwan
指導教授:譚伯群譚伯群引用關係姜傳益姜傳益引用關係
指導教授(外文):Bertram TanChuan-Yi Chiang
學位類別:碩士
校院名稱:國立成功大學
系所名稱:高階管理碩士在職專班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2006
畢業學年度:94
語文別:中文
論文頁數:104
中文關鍵詞:創業策略創業動機人格特質創業家創業績效
外文關鍵詞:Personality TraitEntrepreneurEntrepreneurial MotivationEntrepreneurial StrategyEntrepreneurial Performance
相關次數:
  • 被引用被引用:125
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  • 下載下載:1827
  • 收藏至我的研究室書目清單書目收藏:20
本研究旨在探討創業家的人格特質、創業動機、創業策略與創業績效之關係,以提供未來欲創業者做創業決策之參考。探討樣本以台灣區北部及南部電機電子業、傳統製造業和營建業為主的中小企業,對象限定為該企業之創業家,每家1 份問卷,共寄發580份,回收有效問卷共186份,有效回收率為32.1%。使用SPSS統計套裝軟體,以敘述性統計、信度分析、因素分析、差異分析、典型相關分析及迴歸分析等統計方法進行實證分析。
根據研究結果得知,創業動機對創業績效有顯著的影響。此外,創業家的人格特質對創業策略有顯著的影響及創業動機對創業策略有顯著的影響。且創業家的創業動機與創業策略有顯著的互動關係存在。其次針對不同的創業型態、人口統計變項對各研究構面的影響進行研究,結論證實不同的創業型態對創業動機與創業策略構面因素上有顯著的差異存在。不同的創業家人口統計變項對各研究構面有顯著的差異。其中在性別、血型、創業時教育程度、創業時登記資本額、創業時員工人數等,對人格特質、創業策略及創業績效等各構面因素上有顯著的差異存在。
This study probes into the relationship among entrepreneurial performance and the distinguishing characteristics of entrepreneurs, personality traits, entrepreneurial motivation, and entrepreneurial strategy, so as to provide reference for entrepreneurs-to-be. The sample targets for this study are entrepreneurs of electrical and electronics manufacturing industry in the North and South of Taiwan, and small and medium enterprises in the conventional manufacturing industry. A questionnaire is issued to each of the selected 580 enterprises. Among which, 186 of the total effective and reclaimed with a reclamation rate of 32.1%. Using SPSS statistical software, descriptive statistics, confidence analysis, factor analysis, variance analysis, canonical correlation analysis, regression analysis and other statistical methods are used for empirical study.
From the results of the study, entrepreneurial motivation has an eminent influence on entrepreneurial performance. Besides, entrepreneurs’ personality traits, entrepreneurial motivation do have an influence on entrepreneurial strategy, with a notable level of interaction between entrepreneurial motivation and entrepreneurial strategy. Also the different entrepreneurial models are analyzed and taking into consideration of variable changes in demographic statistics. The conclusion verifies that there is a striking divergence between entrepreneurial models, entrepreneurial motivation and entrepreneurial strategy. Different variables/factors applied in entrepreneur demographic statistics may result in a marked change in the perspective of study. Factors include gender, blood type, level of education during entrepreneurship, capital, number of workers at the time of startup, personality traits, entrepreneurial strategy and entrepreneurial performance and other contributing factors may exist an allowance for a marked difference.
封面 I
摘要 III
ABSTRACT IV
致謝 V
目錄 VI
表目錄 VIII
圖目錄 X
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究範圍與目的 2
第三節 論文結構 3
第四節 研究流程 4
第二章 文獻探討 5
第一節 中小企業 5
第二節 創業家 8
第三節 人格特質 12
第四節 創業動機 17
第五節 創業策略 20
第六節 創業績效 25
第七節 探討各相關構面之互動關係 27
第三章 研究設計與研究方法 33
第一節 研究架構 33
第二節 各構面因素之操作性定義與衡量 34
第三節 研究假設 38
第四節 問卷設計 39
第五節 抽樣方法與問卷發放回收 41
第六節 資料分析方法 41
第四章 資料統計分析 45
第一節 敘述性統計分析 45
第二節 信度分析 55
第三節 因素分析 56
第四節 差異分析 62
第五節 各構面之典型相關分析 68
第六節 各構面因素迴歸分析 69
第五章 結論與建議 80
第一節 研究結論 80
第二節 研究特色與貢獻 83
第三節 研究限制 84
第四節 研究建議 86
參考文獻 88
附錄 98
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