臺灣博碩士論文加值系統

本文考慮企業期望至全球多個區域擴展營運規模，使之成為知名的多國企業(Multinational enterprise, MNE)，為達成此ㄧ基礎目標，企業主計劃採用獨資方式之市場進入策略投資多個計劃區域，並運用分散化同步推進策略(Decentralized Synchronized Advancement Strategy, DSAS)擴展營運規模且將可運用之資本預算適當分散至每一個計劃的投資區域，並同步進行投資。在採用DSAS之市場推進策略下，本文將建構最佳化預算配置及訂價模型，藉以獲得各計劃投資區域最小化目標達成時間之最佳資本投入配置量及其產品訂價政策。最後，引用可分離凸規劃與分式規劃技術，發展求解程序，並列舉案例說明之。

This study focuses on an enterprise who wants to expand its business to multiple cities in global and to be a well-known multinational enterprise (MNE). Suppose the enterprise utilizes the wholly owned market entry strategy, as well as the decentralized synchronized advancement strategy (DSAS) to achieve the purpose. DSAS refers to expanding business by decentralizing the available amount of capital budget into each planning investment location and investing them concurrently. Consider the MNE hopes each planning investment subsidiary gleans a specific target return within a constant time horizon. Under DSAS, this research proposes an optimization model, to find the optimal allocation policy of capital investment, which minimize the time required to realize the MNE’s concerned objective. Due to the nonlinear characteristics of the proposed models, a solution procedure developed upon the piecewise-linear approximation and fractional programming approaches is used for resolving the model.

摘要 I
ABSTRACT II
誌謝 III
目錄 IV
表目錄 V
圖目錄 VI
第一章 緒論 1
1.1. 研究背景 1
1.2. 研究動機與目的 2
1.3. 區域投資相關文獻探討 2
1.4. 論文架構與內容 7
第二章 市場推進策略 9
第三章 問題描述 12
第四章 建構最小達成時間之預算配置與訂價模型 14
4.1. 研究假設 14
4.2. 符號界定與說明 15
4.3. 模型參數函數 15
4.4. 模型建構 18
第五章 演算法與數值化範例 29
5.1. 演算法 29
5.2. 數值化範例 33
5.2.1. 訂價及資本預算配置量上限之範例 33
5.2.2. 最佳資本預算配置量與最小達成時間之範例 40
第六章 結論與未來研究方向 43
6.1. 研究結果與貢獻 43
6.2. 未來研究方向 44
參考文獻 45
附 錄 一 48
附 錄 二 51

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