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研究生:鄭銀榮
研究生(外文):Yin-long Chang
論文名稱:圖書出版業者與獨立業務承包人關係發展之研究
論文名稱(外文):INVESTIGATION ON THE RELATIONSHIP DEVELOPMENT BETWEEN THE INDEPENDENT CONTRACTORS AND OUTSOURCING BUSINESSMEN IN THE BOOK PUBLISHING INDUSTRY
指導教授:萬榮水萬榮水引用關係
指導教授(外文):Rurng-shueei Wahn
學位類別:碩士
校院名稱:南華大學
系所名稱:出版事業管理研究所
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
畢業學年度:94
語文別:中文
論文頁數:291
中文關鍵詞:合作關係業務獨立承包工作者關係品質關係變數
外文關鍵詞:Cooperation RelationshipIndependent ContractorRelationship QualityRelationship Variable
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  本研究主要是探討出版社與業務獨立承包工作者的關係發展,並針對觀察架構所發展的命題經由深入訪談,直接向業務獨立承包雙方採集經驗進行研究分析,研究結果包含下列4項:1.業務獨立承包雙方的合作關係包含經濟性與社會性的基本期待與需求。2.業務獨立承包雙方的合作關係發展包含成長、退步、停滯與結束等多向發展。3.關係變數對業務獨立承包合作關係的發展作用程度不同。4.不同階段的關係變數對合作關係的發展作用程度有明顯差異。研究發現業務獨立承包雙方的合作關係,可由時間與實質空間構面的交互作用形成四種主要的發展關係類型:1.單純交易關係。2.持續性交易關係。3.策略性合作關係。4.夥伴性合作關係。
  This thesis mainly investigates the relationship development between the independent contractors and outsourcing businessmen in the book publishing industry, which points at the observation structure to develop the propositions. It directly gets the practical experiences of the independent contractors and the outsourcing businessmen in the book publishing industry to proceed to study the propositions.
 
  The results of this studies are containing the following four points:firstly, the cooperation relationship between and the independent contractors and the outsourcing businessmen in the book publishing industry contains fundamental economic and social expectation and demand.
 
  Secondly, the cooperation relationship between the independent contractors and the outsourcing businessmen in the book publishing industry contains development of multiple aspects, such as growth, retrogression, stagnancy, ending etc. Thirdly, the relationship variables have different degrees of functions on the development of the cooperation relationship between the independent contractors and the outsourcing businessmen in the book publishing industry. Four, the different stages of the relationship variables have significantly deviated degrees of functions on the cooperation relationship between the independent contractors and the outsourcing businessmen in the book publishing industry.
 
  This study discovers four main types of the development relationship between the independent contractors and the outsourcing businessmen in the book publishing industry, which are formed through interaction of the interfaces of time and real space.:1. Pure trade relationship. 2. Continuous trade relationship. 3. Strategic cooperation relationship. 4.Partnership cooperation relationship.
中文摘要 i
英文摘要 ii
目錄 iii
表目錄 v
圖目錄 vi
 
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究問題與目的 2
1.3 研究方法的選擇 4
 
第二章 研究問題背景及理論與文獻探討 5
2.1 圖書出版業與業務獨立承包工作者 5
2.1.1 圖書出版業人力運用概況 5
2.1.2 獨立承包工作者與SOHO族 5
2.1.3 圖書出版業務獨立承包工作者 8
2.1.4 出版社採用業務獨立承包工作者的理由與方式 10
2.1.5 本節小結 11
2.2 圖書出版業務獨立承包關係與相關理論回顧 12
2.2.1 出版社與業務獨立承包工作者的業務承包關係 12
2.2.2 組織間合作的相關理論回顧 12
2.2.3 本節小結 16
2.3 組織間的合作關係類型與發展模式 16
2.3.1 組織間的合作關係類型 16
2.3.2 組織間合作關係的發展 19
2.3.3 間斷交易與持續交易 23
2.3.4 本節小結 25
2.4 影響關係發展的因素 26
2.4.1 影響關係品質的主要變數 26
2.4.2 影響關係品質的其他變數 32
2.4.3 本節小結 33
 
第三章 研究設計與執行 34
3.1 提出觀察架構 34
3.1.1 觀察架構之時間構面 36
3.1.2 觀察架構之實質構面 37
3.2 研究設計 41
3.2.1 研究問題的處理邏輯 41
3.2.2 研究方法的組合條理 42
3.3 研究的執行 44
3.3.1 研究對象選擇 44
3.3.2 訪談對象配對安排 45
3.3.3 訪談問題及進行方式 49
3.3.4 訪談資料的整理 50
 
第四章 研究結果與討論 51
4.1 業務獨立承包雙方合作關係包含經濟與社會性的基本需求 51
4.1.1 合作關係的經濟性分析 51
4.1.2 合作關係的社會性分析 53
4.1.3 本章小結 55
4.2 業務獨立承包雙方合作關係發展呈現多向發展 56
4.2.1 夥伴選擇階段的關係發展 56
4.2.2 關係建立階段的關係發展 60
4.2.3 關係維持階段的關係發展 62
4.2.4 本章小結 64
4.3 關係變數對組織間合作關係發展的作用程度 66
4.3.1 主要關鍵性關係變數在合作關係發展的作用程度 66
4.3.2 調節性關係變數在合作關係發展的作用程度 72
4.3.3 本章小結 74
4.4 不同階段的關係變數對關係發展的作用程度 74
4.4.1 主要關係變數在夥伴選擇階段的作用分析 75
4.4.2 主要關係變數在關係建立階段的作用分析 76
4.4.3 主要關係變數在關係維持階段的作用分析 78
4.4.4 調節性關係變數在關係發展各階段的作用分析 79
4.4.5 本章小結 79
4.5 針對研究結果之討論 80
4.5.1 研究結果與研究命題的成立 80
4.5.2 研究設計與研究結果的關連性、合宜性 83
4.5.3 研究結果與時間構面(關係發展) 85
4.5.4 研究結果與實質空間構面(關係發展) 86
4.5.5 合作雙方對關係發展的期望(管理意涵) 87
 
第五章 結論與建議 89
5.1 研究結論 89
5.2 後續研究建議 92
5.3 實務應用建議 93
 
參考文獻 95
附錄一 訪談全文 103
附錄二 編碼說明 289
個人簡歷 291
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