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研究生:陳佩君
研究生(外文):Pei-chun Chen
論文名稱:居民對觀光發展態度之研究-以台南市為例
論文名稱(外文):Resident Attitudes Toward Tourism Development- A Case of Tainan City
指導教授:陳勁甫陳勁甫引用關係
指導教授(外文):Ching-fu Chen
學位類別:碩士
校院名稱:南華大學
系所名稱:旅遊事業管理學研究所
學門:民生學門
學類:觀光休閒學類
論文種類:學術論文
論文出版年:2006
畢業學年度:94
語文別:中文
論文頁數:91
中文關鍵詞:古蹟觀光觀光衝擊觀光發展居民態度
外文關鍵詞:residents''attitudetourism impacttourism developmentheritage tourism
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  古蹟對於全球的觀光發展而言是一項相當重要的資源,而古蹟觀光已被視為是一種特殊性的觀光活動。目前利用古蹟文化與觀光相結合來帶動城市的發展,已於世界各地,蔚為一種潮流。台南市擁有眾多之歷史古蹟,文化資產價值豐富,為發展城市觀光之優勢資產。一個地區成功發展觀光除了行銷及運作上是很重要的規劃與政策考量外,當地居民的支持也是相當重要的,同時,當地居民乃是觀光發展影響最深的對象,正因如此,調查居民對觀光發展衝擊之態度乃是相當重要之課題。
 
  本研究採問卷調查法針對台南市居民總共發放了400份問卷,有效回收239份問卷,使用的分析方法包括:描述性統計、信度分析、結構方程模式分析。本研究旨在探討台南市居民對觀光發展態度及社區依附度、經濟依賴度、正面觀光衝擊、負面觀光衝擊及觀光發展支持度之關連性,分析結果發現:1.社區依附會正向影響正面衝擊並間接正向影響觀光支持度。2. 經濟依賴會正向影響正面衝擊且間接影響觀光支持度;但經濟衝擊對觀光支持度並不會直接影響,必須透過正面衝擊才會影響觀光支持度。3.正面及負面觀光衝擊分別正向及負向影響觀光發展支持度。
  Heritage has been deemed as an important tourism resource for tourism development all over the world. Heritage tourism has been one kind of prevalent special interest tourism. Due to its rich historical heritages and cultural value, the Tainan city has its unique comparative advantage for developing urban tourism. The perceptions and attitudes of residents toward tourism development are crucial factors for the successful development, marketing, and operation of existing and future tourism development. Hence, it is of importance to investigate the influences of resident attitudes toward tourism development.
 
  Using questionnaires to survey residents'' perceptions and attitudes toward tourism development at Tainan city, this study investigated the inter-relationships between community attachment, economic dependence on tourism, perceived positive tourism impacts, perceived negative impacts, and support for tourism development. The findings of this study indicate that both community attachment and economic dependence have positive direct effect on positive tourism impacts while they both, mediated by positive tourism impacts, have positive indirect effect on support for tourism development. In addition, positive tourism impacts and community attachment have significant positive direct effect on support for tourism development.
中文摘要……………………………………………………………………… Ⅰ
英文摘要 ……………………………………………………………………… Ⅱ
目錄 ……………………………………………………………………… Ⅲ
表目錄 ……………………………………………………………………… Ⅴ
圖目錄 ……………………………………………………………………… Ⅵ
 
第一章 緒論………………………………………………………………… 1
1.1 研究背景與動機………………………………………………… 1
1.2 研究目的………………………………………………………… 3
1.3 研究對象與範圍………………………………………………… 4
1.4 研究內容………………………………………………………… 4
1.5 研究流程………………………………………………………… 5
 
第二章 文獻回顧………………………………………………………… 7
2.1 城市觀光………………………………………………………… 7
2.2 觀光發展衝擊…………………………………………………… 9
2.3 觀光衝擊相關理論……………………………………………… 17
2.3.1 觀光衝擊模式…………………………………………………… 17
2.3.2 社會交換理論…………………………………………………… 24
2.3.3 觀光地區生命週期……………………………………………… 26
2.4 居民對觀光發展衝擊之態度與支持度…………………… 29
2.5 影響居民對觀光發展衝擊認知與態度之因素…………… 32
2.6 國內相關研究…………………………………………………… 37
 
第三章 研究方法………………………………………………………… 43
3.1 研究地點概述…………………………………………………… 43
3.2 研究架構………………………………………………………… 46
3.3 研究假設………………………………………………………… 47
3.4 變數操作型定義………………………………………………… 49
3.5 問卷設計………………………………………………………… 50
3.6 抽樣方法………………………………………………………… 52
3.7 資料分析方法…………………………………………………… 53
 
第四章 實證分析結果…………………………………………………… 55
4.1 樣本結構分析………………………………………………… 55
4.2 各變項認知分析………………………………………………… 56
4.2.1 觀光衝擊認知項目分析……………………………………… 56
4.2.2 社區依附、經濟依賴、觀光支持度項目分析……………… 58
4.3 信度分析……………………………………………………… 59
4.3.1 觀光衝擊認知…………………………………………………… 59
4.3.2 社區依附、經濟依賴、觀光支持度…………………………… 60
4.4 居民觀光態度關係模式分析………………………………… 61
4.4.1 驗證性因素分析………………………………………………… 61
4.4.2 整體模式分析………………………………………………… 67
4.4.3 各構念問項之相關矩陣……………………………………… 68
4.4.4 整體模式配適度………………………………………… 69
4.4.5 假設驗證分析…………………………………………… 72
4.4.6 效果分析……………………………………………………… 73
 
第五章 結論與建 議……………………………………………………… 75
5.1 結論………………………………………………………………… 75
5.2 建議………………………………………………………………… 77
 
參考文獻 ……………………………………………………………………… 80
 
附錄一 ……………………………………………………………………… 89
一、中文部份
 
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2.交通部觀光局,http://admin.taiwan.net.tw/indexc.asp
 
3.台南市政府府城觀光資訊導覽網站,http://tour.tncg.gov.tw/home.asp
 
4.台南市戶政生活服務,http://tnhr.tncg.gov.tw/population/population-02.htm
 
5.台南市政府全球資訊網,http://www.tncg.gov.tw
 
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7.何秉燦(2004),觀光衝擊認知與觀光衝擊管理策略之研究-以奮起湖地區為例,嘉義大學休閒事業管理研究所碩士論文。
 
8.吳宗瓊(2003),觀光發展階段與產業依賴程度對觀光衝擊認知影響之探討,戶外遊憩研究,第16期第1卷,頁45-61.
 
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12.李莉莉(2002),綠島觀光衝擊之探討,東華大學觀光暨遊憩管理研究所碩士論文。
 
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16.張淑青(2005),觀光衝擊對觀光發展支持度影響之研究,第二屆服務業管理與創新學術研討會論文集,澎湖科技大學,1658-1678頁。
 
17.莊啟川(2002),地方居民對觀光影響的知覺與態度之研究-以山美社區為例,大葉大學休閒事業管理研究所碩士論文。
 
18.郭建池(1999),阿里山地區原住民對其觀光發展衝擊之認知與態度之研究,文化大學觀光事業研究所碩士論文。
 
19.陳明川 (2003), 社區居民對生態旅遊衝擊認知與發展態度之研究-以嘉義縣山美村為例,中興大學園藝所碩士論文。
 
20.陳思倫 (2005),觀光學-從供需觀點解析產業,台北:前程文化事業有限公司。
 
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23.陳溪園 (2002),梨山風景區原住民對觀光衝擊及發展策略認知之研究,世新大學觀光研究所碩士論文。
 
24.陳瑋玲譯 (1992),當地居民參與觀光遊憩發展過程之研究,戶外遊憩研究,第5卷(3/4),頁91-107
 
25.游仁君(2000),北埔傳統聚落觀光發展與空間行為模式之研究,東海大學景觀學系碩士論文。
 
26.湯幸芬(2001),鄉村旅遊的社會影響--對當地居民的知覺與態度影響之分析,臺大農業推廣學所博士論文。
 
27.黃桂珠(2003),居民對環境衝擊認知與發展生態旅遊態度之研究-以玉山國家公園梅山地區為例,朝陽科技大學碩士論文。
 
28.楊明青、彭崇耕 (2005),當地居民對觀光衝擊態度與認知之研究,2005中華觀光管理學會研討會論文集,靜宜大學。
 
29.楊明賢(2002),觀光學概論,台北:揚智文化。
 
30.劉曄穎 (2002), 現居居民對觀光發展影響認知與態度之研究-以七星潭為例,國立東華大學觀光暨遊憩管理研究所碩士論文。
 
31.歐聖榮、顏宏旭 (1995),金門地區觀光發展衝擊認知之研究,戶外遊憩研究,第7期第4卷,頁61-89.
 
32.賴如怜 (2002),南庄蓬萊村居民對原住民觀光發展衝擊認知之研究,朝陽大學休閒事業管理研究所碩士論文。
 
二、英文部分
 
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