一、中文部分
1.丁興祥,李美枝,陳皎眉(民80),社會心理學,國立空中大學。
2.方世榮(民91),關係價值、關係品質與忠誠度之探討-零售銀行業的實證研究,管理學報,19(6): 1097-1130。 3.方世榮譯 (民91),Egan, John 原著, 「關係行銷(Relationship Marketing)」, 初版, 五南圖書出版股份有限公司。
4.方世榮、黃美卿,(民91),銀行業關係價值-忠誠度模式之實證研究,輔仁管理評論,第八卷第二期,頁46-70。 5.方靜儀,(民93),休閒渡假旅館關係品質模式之研究---以統茂休閒旅館系列為例,南華大學旅遊事業管理研究所碩士論文。 6.方資文,(民92),關係價值、滿意度與顧客忠誠度關係之實證研究─以國泰人壽為例,義守大學管理科學研究所碩士論文。 7.王郁惠﹝民86),「服務業類別、關係行銷與顧客忠誠度關係之研究」,國立中正大學企業管理研究所未出版之碩士論文。 8.林若慧,(民87),旅行業組織關係行為之研究,中國文化大學觀光事業研究所碩士論文。 9.林文寶(民91),關係品質與行銷績效關聯性之研究,企業管理學報 ,55:47-82。 10.吳秉諭,(民91),從關係涉入觀點探討組織間合作關係,靜宜大學企業管理研究所碩士論文。 11.周文賢,(民93)。多變量統計分析,台北:智勝文化事業有限公司。
12.邱彩鳳,(民93),「關係品質、滿意度與忠誠度關係之研究-以嘉義市證券商為例」,南華大學管理科學研究所碩士論文。 13.施義輝(民85),「台灣地區旅遊業關係品質模式建 立之實證研究」,國立雲林技術學院企業管理研究所 碩士論文。 14.莊景弼(民89),「我國網路銀行關係品質模式之研 究」,私立大葉大學資訊管理研究所碩士論文。 15.許季秦,(民93),關係行銷、服務品質與關係品質之關聯性研究---以資訊教育業為例,國立中正大學資訊管理學系碩士論文。 16.陳康莊(民91),關係品質與忠誠度關係之研究—以中華電信公司ADSL顧客為例,國立交通大學經營管理研究所碩士論文。 17.陳建州(民91),顧客滿意、信任與承諾影響因素之探討-以銀行個人理財部門為例,私立銘傳大學企業管理研究所碩士論文。 18.黃威智(民91),信任與關係承諾對供應鏈組織耦合度的影響-資訊產業為例,國立清華大學科技管理研究所碩士論文。 19.曹勝雄,(民90),觀光行銷學,揚智文化事業股份有限公司。
20.曹勝雄、蘇明芳、林若慧,(民89),航空公司與旅行業間關係銷售行為之研究,戶外遊憩研究,13期,23-43頁。 21.董景福(民90),國際運輸服務業關係品質、服務構面與服務價值關係之研究,中山大學企業管理研究所碩士論文。 22.劉素琴(民88),「從關係價值與關係品質探討顧客忠 誠度—銀行業之實證研究」,國立雲林科技大學企業 管理研究所未出版碩士論文。 23.劉俊宏(民84),「服務業銷售過程中,關係品質之 研究—以台灣地區廣告代理商為例」,國立中正大學 企業管理研究所碩士論文。 24.劉伊真(民89),台灣地區航空貨運承攬業關係價值、關係強度與客戶忠誠度模式之研究,國立海洋大學航運管理研究所碩士論文。 25.劉素琴,(民89)。從關係價值與關係品質探討顧客忠誠度-銀行業之實證研究,國立雲林科技大學企業管理研究所碩士論文。
26.鄭永安,(民88),〈民航駕駛員工作壓力模式之研究—以中華航空公司為例〉,國立交通大學運輸工程與管理研究所碩士論文。 二、英文部份
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