一、中文部分
丁虹（1987），企業文化與組織承諾之關係研究，國立政治大學企業管理研究所未出版之博士論文。文崇一、蕭新煌（1988），中國人：觀念與行為，巨流圖書公司，25-42。
王昭雄（2004），信任模式對觀念忠誠度影響之研究：以直銷為例，國立中山大學企管研究所博士論文。白榮裕（1996），組織忠誠度與員工工作滿足感之研究：以台灣省自來水公司為物件之實証研究，國立中興大學企業管理研究所碩士論文。朱瑞玲（1990），表達性人情和功利性人情，見張老師月刊（編）：中國人的心理遊戲，台北：張老師月刊編輯部。
行政院公平交易委員會，九十五年多層次傳銷業經營概況調查。
何友暉、陳淑娟、趙志裕（1991），關係取向：為中國社會心理方法論求點案，見楊國樞、黃光國（主編）：中國人的心心理與行為（1989），台北：桂冠圖書公司。
何友輝（1999），人際情感與人情，本土心理學研究，181-187。
余伯泉（1993），工具性人情與情感性人情：一家國營企業之個案研究，社會科學論叢，41期，87-120。吳水丕（1993），多層次傳銷理論、觀念、實務，青春出版社。
吳志男（2003），組織文化，組織氣候與組織公民行為之研究，中原大學心理學研究所碩士論文。呂俊甫（2001），華人性格研究，遠流，21-22。
宋玲蘭、林溥鈞（譯）（2001），當代管理學，美商麥格昂‧希爾。
李冠瑩（1997），人員銷售與人情探索性研究，國立中山大學碩士論文。李偉民（1996），論人情－關於中國人社會交往的分析和探討，中山大學學報，2期，57-64。
李新鄉（1995），自尊（自我概念）、專業工作經驗、學校認同與國小教師教學工作投入關係之研究，國科會專題研究。
林山田（1987），中國人的心理，張老師月刊，76，54-56。
林振盛（2004），信任機制對合作績效影響之研究：關係承諾之中介效果，南台科技大學企管研究所碩士論文。林語堂（1976），吾國吾民，72-88。
金耀基（1981），人際關係中人情之分析，國際漢學會論文集，413-428。
金耀基（1992），關係和網路的建構：一個社會的詮釋，香港：二十一世紀，12期，143-157。俞正凱（1995），多層次傳銷商加入決策過程之研究，中山大學企管研究所碩士論文。徐永庚（2004），轉換型領導模式、工作態度與組織公民行為之研究：以某公務在相關為例，屏東科技大學企管研究所碩士論文。高義展（2002），從中國人的人情關係談學校組織之管理策略，台南師範，初等教育學報，15，341-359。
張志學（1999），人情在中國人社會互動中的表現：一項關鍵事件的研究，載楊中芳主編《中國人的人際關係、情感與信任》，遠流，247-267。
張志學（1999），中國人的人際關係認知：一項多維度的研究，台北：本土心理學研究，12期，261-288。張志學、楊中芳（1999），關於人情概念的一項研究，未發表之論文。
曹文琴、林怜岑、侯秀玲、熊儀欣、曾怡慧（2004），關係行銷、關係品質與顧客忠誠度之研究：以直銷學為例，第九屆直銷學術研會。
梁漱溟（1963），中國文化要義，香港：金城出版公司。
莊博貴（2003），兩岸員工工作價值觀、工作投入、工作滿足與組織承諾之研究：以某電纜公司為例，國立成功大學剪階管理碩士專班碩士論文。莊惠敏（2001），醫院護理人員工作價值觀與工作投入之關係之研究：以基督教醫院為例，台北：國立政治大學行政管理研究所碩士論文。郭騰淵（1990），國中教師工作價值觀、角色壓力與工作投入關係之研究，國立高雄師範大學教育研究所碩士論文。陳介玄（1990），關係法令：台灣企業運作的一個傳統面向，思與言，28（4），47-64。陳介玄（1994），協力網路與生活結構：台灣中小企業的社會經濟分析，台北：聯經圖書公司。
陳永安（2001），民營汽車駕駛人訓練機構教職員工作投入與工作滿足之研究，高雄：國立中山大學人力資源管理研究所碩士論文。陳光榮（2003），精省後中部辦公室就地安置之公務人員的心理知覺、工作滿足與組織承諾之研究，國立中正大學勞工研究所碩士論文。陳君杰（2005），台灣多層次傳銷文獻之回顧，2005年第十屆直銷學術研討會。
陳俊傑（1996），「關係資源」與農民的非農化：浙江越村的實地研究，北京大學社會學系博士論文。
陳得發（1999），何謂直銷（Direct Selling）？，直銷學術研發中心。
陳得發、王昭雄（2004），直銷商倫理實則認知、工作滿足與組織承諾關係之研究，第九屆直銷學術研討會。
陳得發、冒永建（1998），台灣直銷客戶的特性研究，第三屆直銷學術研討會論文集。
陳得發、羅麗瓊（1995），台灣壽險業與多層次傳銷業的比較，公平交易委員會委託之研究計畫。
覃怡輝（1999），傳銷實務制度的探討，第四屆直銷學術研討會論文集。
費孝通（1947/1985），鄉土中國，北京：中國人事出版社。
費孝通（1948），鄉土中國與鄉土重建，上海：觀察社。
馮友蘭（1940），新世訓，上海：商務書局。
黃大宇（2002），連鎖網路咖啡加盟店與加盟總部組織關係行為之研究，世新大學觀光學系碩士論文。黃光國（1988），人情與面子：中國人的權利遊戲，巨流出版社，7-55。
黃光國（1988a），人情與面子：中國人的權力遊戲，見黃光國（主編）：中國人的權力遊戲，台北：巨流圖書公司，7-55。
黃光國（1988b），中國人的人情和關係，見文崇一、蕭新煌（編）：中國人：觀念與行為，台北：遠流出版公司。
黃光國（2000），也談人情與關係的構念化，本土心理學研究，215-248。黃俊英，林義屏，林振盛（2004），領導型態對關係結合、關係價值與忠誠度影響之研究，第九屆直銷學術研討會。
黃順慶（1993），從行銷觀點談傳銷世紀創刊意義，傳銷世紀，14。
黃營杉（1993），各國對多層次傳銷事業之管理政策比較研究，中興大學企研所。
楊中芳（1999），人際關係與人際情感的構念化，台北：本土心理研究所，12期，105-179。
楊中芳（2001），中國人的人際關係、情感與信任，遠流出版社。
楊中芳、彭泗清（2001），人際交往中的人情與關係：概念化與研究方向，華人本土心理學，483-517。
楊宜音（1995），試析人際關係及其分類：兼與黃光國先生商榷，北京：社會研究，5期，18-23。
楊宜音（1998b），人際關係的建立與保持：農村人情消費分析，北京：社會心理研究，4期，5-15。
楊宜音（2000），「自己人」：一項有關中國人關係分類的個案研究，台北：本土心理學研究，13期，277-316。楊國樞（1992），中國人的社會取向，中國人的心理與行為科際學術研討會論文，台北：中央研究院民族學研究所。
翟學偉（1995），中國人的臉面觀，桂冠圖書公司。
翟學偉（1995），中國人的臉面觀：社會心理學的一項本土研究，台北：桂冠圖書公司。
鄭雯芳（1995），直銷人員績效控制與管理，第二屆直銷學術研討會論文集。
蕭慶璋（2004），公營企管員工參與制對工作滿足、組織承諾與工作投入之實証研究，義守大學工業工程與管理學系碩士論文。謝文亮（2001），志工教育訓練與工作投入之研究，高雄：國立中山大學人力資源管理研究所碩士論文。謝耀龍（1995），從消費者之觀點看壽險業之行銷策略：外商與臺灣壽險公司之比較，第一屆服務業管理研討會論文集，3月，台北，1-14。
謝耀龍（1997b），人際關係與壽險行銷:臺灣實證研究，97「華夏文化與現代管理」國際學術研討會論文集第三集：華夏文化之營銷實務，12月7日-10日，中國香港：香港城市大學，78-87。
謝耀龍（1998），壽險行銷，台北：華泰文化事業有限公司，2月，第二版。
謝耀龍（1999），台灣壽險業關係行銷運用與行銷績效之研究，中山管理評論，7（3），821-846。藍佩嘉（2000），人際網絡與經濟活動的辯証，台灣社會研究，4，1-50。
二、英文部分
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