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Economic market changes quickly, the companies of the technology in this environment need helps from the more experienced venture capital. Data containing electronic stocks from 1995 to 2001 are collected, The data are separated to two groups, one is invested by venture capital, while the other is not. A four-factor model, which is modified from Fama-French three–factor model plus the factor of “reputation”, is employed in this study. The results indicated that the higher the reputation, the higher the stock returns. This implied that beta is not the only factor explaining stock returns. And after the excess return analysis, we found that the excess returns for the companies with venture capitals are higher than those without venture capitals.
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