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Accompany with the age of bodily experience, people takes diverse and practical ways to participate in entertained activities. The way is not only to look at function and service of products, but also to find out new and entertained sensibility from the process of consuming. Thus the design for bodily experience and for degree of tourists’ satisfaction is important on administration and management in entertained business. Bureau of Cultural Park, Council of Indigenous Peoples of Taiwan is the best pace for the people to experience 12 indigenous groups’ culture and art. The way of experience in the park is explosive, sensuous and educated. The place provides the tourists for learning, entertaining, recreation, and experience. This study takes Polynesian Cultural Center in Hawaii and Formosan Aboriginal Village in Taiwan as the references. The survey and investigation of tourists is from the park to exam the character of tourists, the tourists experience need and satisfied degree, full satisfied degree, wiliness of returning and the behavior of recommendation. The results of the study as follows:
1. The major tourists include that women, Han ethnic group, people who lives in southern Taiwan, whose age is range between 21-30 years, the main occupation is student and most students’ education is from college.
2. The main reason that some experiencing activities are popular is their unique, active character, and can be participated in person.
3. The restaurant and the center for exhibition of artifacts are considered to be improved.
4. The tourists feel comfortable in the park.
5. The active activities in the dance and music hall are considered to be the most satisfied performance to the tourists.
6. The restaurant and the store can increase its uniqueness.
7. The recreation facilities can be improved.
8. The recreation facilities, the sign of explanation and the facilities of service can be increased.
This study suggests 11 perspectives to improve the services and facilities of the park in order to provide the best environment for experiencing to the tourists.
1. The park will try to understand the main character of the tourists and maintain, expand the population the tourists.
2. The park needs to improve the education and the development to the tourists.
3. The park should provide a certain number of professional narrators.
4. The park needs to create its own unique character.
5. The character and service quality of the restaurant and the center for art exhibition must be improved.
6. The park should raise the satisfied needs from the experiencing activities to the tourists.
7. The park should increase the quality of entertained facilities.
8. The facilities and the performance in the dance and music hall should try toward the professional world and unique character presentation.
9. The park should reinforce its recreation facilities.
10. The park should reinforce its brand marketing and the strategy of association with cross field.
11. The park should reinforce its plane and design for bodily experience and the work of assessment.
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