臺灣博碩士論文加值系統

台灣電子產品製造業的生產模式大多以上下游分工方式為主，零件的供應由外部供應商供應。產品的外型或內部機構等模製品零件往往因各家產品廠商的產品設計不同，不能以標準規格化來大量生產，必須委由模具廠商（例如塑膠射出成形、金屬沖壓等）以特別訂製的方式製造生產。由於台灣模具廠商大部分規模不大，而且模具屬於少量多樣的生產模式，因此模具廠的水準參差不齊，製造管理、品質與服務上經常出問題，使得客戶產品的零件供應之品質、成本及交期上的控制困難度提高，經常是生產管理的難題。所以電子產業經常因為模製零件供應的品質、成本、交期等問題成為產品廠商市場競爭的重要關鍵。
本研究以連接器製造廠商為背景，透過在市場競爭的策略思考之下，解析模具製造與製程技術在企業的價值活動中扮演何種地位，並以策略規劃之思考流程探討連接器廠商可能採取的策略型態，再以決策分析的簡易多屬性評等技術（SMART）架構對連結器廠商需要什麼樣的模具廠資源進行解構，過程與結果可建立一個模具技術在連接器廠之效益評估模式，並且可以當作導入或提升模具技術的發展指標；此方法與流程也可以供其他電子產業評估模具技術之參考。

Vertically integrated supply chain relation is a typical business model in Taiwan Electronics manufacturing industry.While each of the manufacturers supplies a few parts, the responsible company will assemble all the parts and ships to final customers. this OEM oriented business has many non-standard parts used in the Electronics products. Thus a big variety of components requires molding (e.g. plastic material) or stamping (e.g., metal parts) processes as the production volume is becoming large. The mold and die makers therefore play an important role in the volume production phase. Unfortunately, most of the mold (die) factories in Taiwan are small and medium scale in terms of employee and machinery quantity, which makes the venders suffering on component quality, cost, and due date. Consequently, it requires many efforts in subcontracting monitoring work. Therefore, it becomes difficult to administer on the production work and the material administer. Indeed, prompt delivery, low cost and quality maintaining in the components become key factor to business success in this competitive market.

This study aims to develop a decision framework in which we acts as connector manufacturer and under the stratagem of market competition, we analyze manufacture and process of Mold & Die. We further adopt this stratagem to consider working procedure in which connector manufacturer used in the Simple Multi-attribute Ranking Technique (SMART) of decision analysis tool regarding the selection of mold (die) makers. We can use this process and result to set up the technique of Mold & Die on the mode, which will benefit evaluation of connector factory and regard it as development target which introduce and promote the technique of Mold & Die. The proposed working procedure can also be used as technique guideline of evaluating mold & die suppliers in other industry.

摘要 ii
Abstract iii
誌謝 iv
圖目錄 vii
表目錄 viii
表目錄 viii
第1章 前言 1
1.1 研究背景及動機 1
1.2 研究目的 3
1.3 研究範圍 4
1.4 論文架構 5
第2章 文獻回顧 7
2.1 策略與策略規劃 7
2.2 決策分析與簡易多屬性評等 24
2.3 電子連接器產業概況 32
第3章 研究方法 46
3.1 研究方法 46
3.2 問題定義與釐清決策元素 48
3.3 定義決策目標與建立目標層級架構 52
3.4 定義屬性與衡量方式 58
3.5 不同策略型態之權重 60
3.6 權重給定與標準化 72
3.7 加總模式 76
3.8 效度檢驗 79
第4章 實証研究與探討 80
4.1 個案公司概況與策略情形 80
4.2 決策目標與目標層級架構 91
4.3 定義屬性與衡量方式 94
4.4 權重與標準權重 96
4.5 效益分析 97
4.6 新產品系列之決策方案分析 99
第5章 結論與建議 109
5.1 研究的成果 109
5.2 未來的研究方向 110
參考文獻 111

工研院經資中心零組件研究部（2004），手機用連接器市場趨勢與展望，連接器產業通訊，60期， 22~24頁。
方世杰（1995），國家競爭力探討，科學發展月刊， 23卷2期，頁141-148。
朱中正（1996），依比較利益強化產業競爭力，台灣經濟研究月刊， 19卷9期，頁23-28。
司徒達賢（1995），策略管理，遠流出版事業股份有限公司，台北。
司徒達賢（2001），策略管理新論–觀念架構與分析方法，智勝文化事業有限公司，台北。
黃家慶（2005），連接器產業2004年回顧與2005年展望，工業技術研究院經資中心，化學與材料研究組零件研究部。
彭永權（1998），電子連接器市場與技術發展分析，連接器產業通訊，第二十五期，頁12~25。
詹豐隆（1998），系統規劃架構-以捷運機場維修流程化為例，國立清華大學工業工程與工程管理學系碩士論文。
榮泰生（1998），組織行為學，五南圖書出版有限公司，台北市。
張重昭（1985），高科技產品之特質、行銷問題與行銷決策，台北市銀行月刊， 20卷12期，頁38-55。
廖年榮（2000），台灣金屬模具業之現況與展望，產業經濟，第222期，頁32-50。
簡禎富（2005），決策分析與管理：全面決策品質提升之架構與方法，雙葉書廊，台北市。
簡禎富、黃三倍、翁得誠（2001），台電契約容量決策分析與某半導體廠之實證探討，管理研究學報，1卷1期，頁55-68。
簡禎富、劉志明、溫于平、薛家豪（2000），捷運機廠電聯車維修績效指標建立之研究，捷運技術半年刊，22期，頁71-78。
蘇哲仁、林家五合譯，Miller, Alex and Dess, Gregory G（1999），策略管理，，美商麥格羅．希爾國際，台北。
蘇哲仁、林家五合譯，Boone, Louis E. and Kurtz, David L.（1994），管理學，美商麥格羅．希爾國際，台北。
Anderson, E. and Weitz, B.A. (1986), "Make-or-Buy Decisions：Vertical Integration and Marketing Productivity", Sloan Management Review, Vol. 27, No. 3, pp. 3-19 .
Ansoff, H. I. and Stewart, J. M. (1967), "Strategies for a technology- based business, "Harvard Business Review, Nov-Dec, pp. 71-93.
Balassa, B. (1966), "Tariff Reduction and Trade in Manufactures among Industrial Countries", The Developing Economics, Vol. 1, pp. 3-25.
Bone, S. and Saxon, T. (2000), "Deveioping effective technology strategies", Research Technology Management, Jul-Aug, pp. 50-58.
Buckley, P. J., Pass, C. L. and Prescott, K. (1998), "Measures of International Competitiveness: A Critical Survey", Journal of Marketing Management, Vol. 4, No. 2，pp. 175~201.
Carmines, E. G. and Zeller, R. A. (1979), Relaibility and Validity Assessment, Sage Publications, Newbury park, CA.
Chien, C. (2002), "A Portfolio-evaluation Framework for Selecting R&D Project", R&D Management, Vol. 32, No. 4, pp. 359-368.
Clarke, K., Ford, D. and Saren, M. (1989), "Company Technology Strategy", R&D Management, Vol. 9, No. 3, pp. 215-229.
Clemmen, R.T. (1952), Making Hard Decisions, Duxbury Press.
Freeman, C. (1982), The Economice of Industrial Innovation (2nd edition), Frances Printer Limited.
Francis, A. and Tharakan, P.K. (1989), The Competitiveness of European Industry, Routledge, London and New York.
George, S. and Weimerskirch, A. (1998), Total Quality Management: strategies and techniques proven at today`s most successful companies (2nd edition), Wiley, New York.
Glueck, W.F. (1976), Business Policy：Strategy Formulation and Manaegment Action（2nd edition）, McCraw-Hill, New York.
Harrigan, K.R.（1983）, "A Framework for looking at Vertical Integration", The Journal of Business Strategy, Vol. 3, No. 3, pp. 30-37.
Hill, C. W.L. and Jones, G.R. (2001), Strategic Management Theory: an integrated approach, Houghton Mifflin Company, Boston.
Hofer, Charles W and Schendel, Dan E.（1979）, Strategy Formation: Analytical Concept, West Publishing Co. .
Keeney, R.L., (1992) Value-Focused Thinking, Harvard Universty Press, Cambridge, MA.
Keeney, R.L. and Raiffa, H. (1994), Decisions with Multiple Objective: Preferences and Value Tradeoffs, John Wiley and Sons.
Kotler, P. , Leong, S.M., Ang ,S.H. and Tan ,C.T. (1994), Marketing Management, Prentice Hall, Inc. .
Kotler, Philip (1997), Marketing Management: Analysis, Planning, Implementation, and Control (9th edition), David Borkowsky, NJ.
Maidique, M.A. and Patch, P. (1988), Corporate Strategy and Technological Policy, Mass Pitman Publishing Inc. .
Miles, C. C. and Snow, C. (1978), Organizational Strategy, Structure, and Process, McGraw-Hill, New York.
Miller, A. (1988), "A Taxonomy of technological Setting, with Related Strategies and Performance Levels", Strategy Management Journal, Vol. 9, pp. 239-254.
Nelson, R. (1992), "Recent Writings on Competitiveness: Boxing the Compass", California Management review, Vol. 34, pp. 127-137.
Noori, H. and Radford, R. (1995), Production and Operations Management, McGraw-Hill, New York.
Pegels, C.C., Thirumurthy, M.V. (1996), "The Impact of Technology Strategy on Firm Performance", IEEE Transactions on Engineering Management, Vol. 43, pp. 246-249.
Porter, Michael E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors, Free Press, New York.
Porter, Michael E. (1985), Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, New York.
Prahalad, C.K. and Hamel, G. (1990), "The Core Competence of the Corporation", Harvard Business Review, Vol. 168, pp. 79-91.
Quinn, J.B. and Hilmer, F. G.. (1994), "Strategic Outsourcing", Sloan Management Review, Summer, pp. 43-55.
Spital, F. C. and Bickford, D. J. (1992), "Successful Competitive and Technology Strategies in Dynamic and Stable Product Technology Environments", Journal of Engineering and Technology Management, Vol. 9, pp. 29-60.
Wei, C. , Chien, C. and Wang, M. J. (2005), "An AHP-besed Approach to ERP System Selection", International Journal of Production Economics, Vol. 96, pp. 47-62.
Weisenfeld-Schenk, U. (1994), "Technology Strategies and the Miles & Snow typology: a study of the biotechnology industries", R&D Management, Vol. 24, No. 1, pp. 57-64.
Zahra, S. (1996), "Technology Strategy and Financial Performance: examining the moderating role of the firm`s competitive environment", Journal of Business Venturing, Vol. 11, No. 3, pp. 189-219.