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This thesis’s major study is the development and management of growing strategy in corporation managing process. In the content, it mentions the strategy growing models of a corporation.
According to the resource basic theory, dynamic capability, transaction cost and the strength of social network resource, we can divide the models into three: (1) Hierarchy model of general expansion strategy, (2) Market model of merging through market mechanism, (3) Network relationship model by utilizing in-between organization relationship to develop non-marketed and non-leveled relationship. As a case of proconn, we have corporation growing strategy analysis to discuss how to make a corporation to keep growing step by step from grasping the good timing, accumulating strength and resource in dynamic competing industry to form the cycle of competence strength. After the discussion in this thesis, we present some observations found of corporation growing strategy.
Keyword: growing strategy
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