臺灣博碩士論文加值系統

本研究將探討減重產業之消費者順從當離開減重中心而達到減重效果。近年來世界各地都在探討如何讓過胖病人達到有效的減重效果。2002年美國統計出一年國民花在減肥上約1300億美元而這費用佔所有醫療開銷比率的最大部份。如果能歸納出幾個消費者順從因素將會讓消費者達到更高的滿意度並且可以運用這些因素在別的產業。例如金融投資業，教育業，和醫療產業上。以顧客在減重中心得討論以及文獻支持,我歸納出幾個因素：而這些因素將會影響顧客的減重效果以及滿意度。

Customer compliance is important to us nowadays due to many societal problems, such as high-fat diets, poor physical fitness, smoking, and alcohol abuse. Petty and Cacaioppo (1996) indicated that the leading causes of death could substantially reduce, if people would change particular behaviours, such as non-compliance with health behaviour, poor diets, lack of exercise, smoking, and alcohol and drug abuse. They also suggested that each of the behaviours is inextricably linked with marketing efforts and the reaction of consumers to marketing campaigns.
The purpose of this study is to provide a conceptualization of the weight loss service delivery process for services, in which consumer compliance outside the organization is necessary to accomplish a successful service outcome. Followed by, empirically examining the concept and the model. The weight loss service organization, which customers participate while within the service organization must also comply with her role, once outside the weigh loss service organization, and thus will attain goal attainment and satisfaction.
The investigation included the mandatory role of the customer in the delivery of service, and especially compliance services. Understanding the role of the service provider in contributing to the likelihood of customer role adherence is useful for consistency in bringing successful outcomes (Dellande, Gilly, and Graham, 2004).
The provider characteristics identified as useful in gaining customer compliance are expertise, attitudinal homophily, and persuasive communication. Customer attributes necessary for compliance are ability, role clarity and motivation.
This study shows that compliance with healthful behaviours, such as consuming a nutritious diet, does lead to goal attainment and satisfaction. The study will be helpful to providers in ensuring consumers to achieve the desired result when they enrol in the service.

CHAPTER 1 INTRODUCTION 1
1.1 RESEARCH BACKGROUND 1
1.2 RESEARCH MOTIVES 2
1.3 RESEARCH OBJECTIVE 3
1.4 THESIS FRAMEWORK 4
CHAPTER 2 LITERATURE REVIEW 5
2.1 PROVIDER CHARACTERISTICS 6
2.2 CUSTOMER CHARACTERISTICS 10
2.3 COMPLIANCE 15
2.4 CUSTOMER GOAL ATTAINMENT 17
2.5 SATISFACTION 18
2.6 SUMMARY 20
CHAPTER 3 HYPOTHESIS AND RESEARCH MODEL 22
3.1 RESEARCH MODEL 23
3.2 HYPOTHESIS 25
3.3 OPERATIONAL DEFINITION AND MEASUREMENT 31
3.4 METHOD OF ANALYSIS 34
3.5 PRE-TEST 42
3.6 QUALITATIVE RESEARCH DESIGN AND DATA COLLECTION 42
CHAPTER 4 DATA ANALYSIS 46
4.1 DATA COLLECTION 46
4.2 RELIABILITY ANALYSIS 48
4.3 MODEL ASSESSMENT 50
4.4 SUMMARY 55
CHAPTER 5 DISCUSSION AND IMPLICATIONS 60
5.1 INTERPRETATION OF RESULTS 60
5.2 IMPLICATIONS 65
REFERENCE 69
APPEXDIX A 77

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