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研究生:賴正育
研究生(外文):Cheng-Yu Lai
論文名稱:個體動機與自我效能對知識分享之影響─虛擬與實體社群之差異
指導教授:汪志堅汪志堅引用關係
指導教授(外文):Chih-Chien Wang
學位類別:碩士
校院名稱:國立臺北大學
系所名稱:資訊管理研究所
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2006
畢業學年度:94
語文別:中文
中文關鍵詞:聲譽互惠利他行為自我效能知識分享虛擬社群
外文關鍵詞:ReputationReciprocityAltruismSelf-efficacyKnowledge ContributionVirtual Community
相關次數:
  • 被引用被引用:3
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  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:9
Due to a growing understanding of the importance of knowledge, people participate in knowledge exchange through various ways. With the popularization of the Internet, virtual communities offer a new way for individuals who have the same interests or expertise to share experience or knowledge with each other. Previous research focused on the individuals’ motivation to knowledge contribution. However, the exchange of knowledge is facilitated not only when individuals are motivated but also when individuals have the ability to engage in it. This study examines the influence of capability to the knowledge contribution in both virtual and physical communities as compared to individual motivation. Two empirical studies were conducted to examine the influence of individual motivations and capability in both virtual and physical communities and Partial least squares (PLS) was used to analyze and verify the proposed hypotheses. The results indicated that expertise, and perceived self-efficacy, influence directly and indirectly knowledge contribution in both virtual and physical communities. However, individual motivations, which often are regarded as important influential factors in the real world, had only influence knowledge contribution in the physical community but did not significantly influence knowledge contribution in the virtual community.
口試委員簽名頁 I
誌  謝 II
中文論文提要 III
英文論文提要 IV
目  錄 V
圖  次 VII
表  次 VIII

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第三節 研究流程 2
第四節 論文架構 4
第二章 文獻探討 5
第一節 知識分享意願 5
第二節 個體動機 14
第三節 自我效能 21
第四節 虛擬與實體社群 25
第三章 研究方法 30
第一節 研究架構與假說 30
第二節 變數定義與衡量 34
第三節 研究設計 38
第四節 資料分析方法 39
第四章 資料分析 41
第一節 研究1:虛擬社群之知識分享模式分析 41
第二節 研究2:實體社群之知識分享模式分析 48
第三節 結果與討論 55
第五章 結論與建議 58
第一節 研究結論 58
第二節 研究貢獻 60
第三節 研究限制 60
第四節 後續研究建議 61
參考文獻 63
附錄 73
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