參考文獻
中文部份
一、書籍
Gillmor, D. (2004), 草根媒體-Blog傳奇, 臺北市, 中華民國: 美商歐格萊禮股份有限公司台灣分公司.
二、國內論文
竺時育 (2001), 消費者對網路購物廣告訊息信任之實驗室研究, 國立中央大學企業管理研究所碩士論文.留淑芳 (2002), 網路口耳相傳訊息特性及接受者行為特質對態度之影響, 台灣大學商學所博士論文.李文伶 (2003), 網路口碑之影響因素研究, 私立元智大學管理研究所碩士論文.翁銘瑄 (2003), 口碑訊息內容與呈現順序對產品態度影響之研究, 國立台灣科技大學企業管理研究所碩士論文.王遵智 (2004), 網路口碑中個人專業與關係程度對購買決策的影響, 國立台灣科技大學企業管理研究所碩士論文.林璟倍 (2004), 網站特徵對網路口碑說服力效果影響之研究 - 比較訊息所處位置之差異, 私立元智大學企業管理學研究所碩士論文.官容鳳, & 張裕幸 (2004), “從出版寫作與傳播媒介看「Blog」的發展與應用,”國家圖書館館刊, Vol. 93-2, pp. 143-161.陳思懿 (2004), 網路口碑來源可信度對訊息信任之影響, 國立台灣科技大學企業管理研究所碩士論文.王秀娟 (2005), 探討網誌之溝通經驗應用於行動生活裝置設計, 國立交通大學應用藝術研究所碩士論文.朱榮宗 (2005), 從科技接受模式看虛擬社群接受度 - 以網誌為例, 國立中興大學電子商務研究所碩士論文.林佳靜 (2005), Weblog使用者個人因素與書寫動機、書寫行為關聯性研究, 中國文化大學新聞研究所碩士論文.周立軒 (2005), 網誌的使用者與使用行為之研究, 元智大學資訊傳播學系研究所碩士論文.周恆甫 (2005), 臺灣地區網路媒體Blog發展與應用之初探研究 - 以「交通大學無名小站」為例, 國立臺灣藝術大學應用媒體藝術研究所碩士論文.洪淑芬 (2005), “Blog之特質與發展現況--應用於圖書館服務之探討,”國家圖書館館刊, Vol. 94-2, pp. 27-71.黃奇峯 (2005), 知識管理系統之研究-以Blog為例, 國立中興大學資訊科學研究所碩士論文.黃國禎 (2005), 初探Blog在企業內部溝通的可行性, 國立政治大學廣告研究所碩士班.黃鈺棠, 陳群典, & 林欣怡 (2005), 台灣網誌使用者之使用與滿足研究, 國立政治大學第十三屆廣告暨公共關係國際學術與實務研討會, 台北.
莊雅如 (2005), 以Weblog為基礎的合作學習之研究, 國立中興大學資訊科學研究所碩士論文.張筱涵, 曹立勳, 呂苡榕, 劉瑞瑜, & 黃夢羽 (2005), “Blog之發展與概況 - 以臺灣地區為例,”世新印刷學報, Vol. 11, pp. 211-228.鄭國威 (2005), Blog, Research, and Beyond, 網路社會學通訊期刊, 第四十五期.
劉基欽 (2005), Blog特性對Blog信任之影響, 國立台灣科技大學企業管理研究所碩士論文.權自強 (2005), 網路Blog使用對個人賦權之影響, 元智大學資訊社會研究所碩士論文.邱承君 (2006), “網誌、網誌活動與網誌世界: 在理論與實踐間遞迴往覆,”資訊社會研究, Vol. 10, pp. 107-146.三、國內網站
林克寰 (2003), 名家專欄︰部落與部落格, 上網日期2003年9月2日. 取自http://www.openfoundry.org/article.pl?sid=04/10/07/0955211&mode=thread
林克寰 (2004), 妳不能不知道的部落格 Jedi’s Blog, 上網日期2004年5月11日. 取自http://jedi.org/Blog/archives/003856.html
羅皓菱 (2004), 網路時代的麥哲倫 - 博客現象分析, 上網日期2004年7月14日.取自http://www.twBlog.net/archives/001118.html
RoyBoy (2004), 為什麼網誌平臺在Google的檢索比傳統網站更優越?, 上網日期2004年11月11日. 取自http://roy.nicetypo.com/nt/roylee.nsf/contentBypermaLink/0D7AE9C02B8BDBF048256E19004D5191
劉一賜 (2004), 【縱橫網路】企業網誌創造話題行銷, 上網日期2004年11月17日. 取自http://marketing.chinatimes.com/ItemDetailPage/ProfessionalColumnist/ProfessionalColumnistContentByAuthor.asp?MMContentNoID=12385
陳佳靖 (2005), 美Blog閱讀成長率58% - 新興訊息傳散平台不容小覷, 上網日期2005年1月17日. 取自http://www.find.org.tw/0105/news/0105_news_disp.aspx?news_id=3538&SearchString=Blog
黃世明 (2005), 網路變革:RSS技術為書寫Blog帶來什麼?, 上網日期2005年2月23日. 取自http://www.ccw.com.cn/soft/apply/network/htm2005/20050223_14WF7.htm
林克寰 (2005), 信任 Jedi’s Blog, 上網日期2005年3月31日. 取自http://jedi.org/Blog/archives/004929.html
創市際市場研究顧問公司 (2005), ARO網路測量研究, 上網日期2005年9月13日. 取自http://www.insightxplorer.com/news/news_09_13_05.html
蕃薯藤數位科技 (2005), 2005台灣網路使用調查, 上網日期2005年12月18日.取自http://survey.yam.com/index.html
資策會資訊市場情報中心 (2005), 2005台灣網路使用者行為分析.
英文部分
一、書籍
Blood, R. (2002), The WeBlog Handbook: Practical Advice on Creating and Maintaining Your Blog, Cambridge MA: Perseus Publishing.
Fievet, C., and Turrerrini, E. (2004), Blog story: Eyrolles (Editions).
Hanson, W. A. (2000), Principles of Internet Marketing, Ohio: South-Western College Publishing.
Katona, G. and Mueller, E. (1954), A Study of Purchasing Decisions - In Consumer Behavior: The Dynamics of Consumer Reaction, Ed. Clark, L. H., New York University Press, pp. 30-87.
Schiffman, L. G.. and Kanuk, L. L. (1997), “Consumer Behavior,” 6th ed. Upper Saddle River, NJ: Prentice Hall.
二、國際論文
Anderson, E. W. (1998), “Customer Satisfaction and Word of Mouth,” Journal of Service Research, Vol. 1, pp. 5-17.
Arndt, J. (1967), “Role of Product-Related Conversations in the Diffusion of a New Product,” Journal of Marketing Research, Vol. 4-1, pp. 291-295.
Bansal, H. S. and Voyer, P. A. (2000), “Word-of-Mouth Processes within a Services Purchase Decision Context,” Journal of Service Research, Vol. 3-2, pp.166-177.
Beccerra, M. and Gupta, A. K. (1999), “Trust within the organization: Integrating the trust literature with agency theory and transaction costs economics,” Public Administration Quarterly, Vol. 23-2, pp.177-203.
Bettman, J. R. and Park, C. W (1980), “Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis,” Journal of Consumer Research, Vol. 7-3, pp. 234-248.
Bickart, B and Schindler, R. M. (2001), “Online Forums as Influential Sources of Consumer Information,” Journal of Interactive Marketing, Vol. 15-3, pp. 31-52.
Bloch, P. H., Sherrell, D. L. and Ridgway, N. M. (1986), “Consumer Search: An Extended Framework,” Journal of Consumer Research, Vol. 13-1, pp. 119-126.
Brinol, P., Petty, R. E. and Tormala, Z. L. (2004), “Self-Validation of Cognitive Responses to Advertisment,” Journal of Consumer Research, Vol. 30, pp. 559-573.
Bristor, J. M. (1990), “Enhanced Explanations of Word of Mouth Communications: The Power of Relationships,” Research in Consumer Behavior, Vol. 4, pp. 51-83.
Brown, J. J. and Reingen, P. H. (1987), “Social Ties and Word-of-Mouth Referral Behavior,” Journal of Consumer Research, Vol. 14-3, pp. 350-362.
Chatterjee, P. (2001), “Online Reviews: Do Consumers Use Them?” Advances in Consumer Research, Vol. 28-1, pp. 129-133.
Coates, D. (2004). Weblogs as a Disruptive Technology for Extension. Journal of Extension, 42(3), 1-6.
Corsby, L. A., Evans, K. R. and Cowles, D. (1990), “Relationship Quality in Services Selling: An Interpersonal Influence Perspective,” Journal of Marketing, Vol. 54, pp. 68-81.
Doney, P. M. and Cannon, J. P. (1997), “An Examination of the Nature of Trust in Buyer-Seller Relationships,” Journal of Marketing, Vol. 61-2, pp. 35-51.
Engel, J. F., Blackwell, R. D. and Kegerreis, R. J. (1969), “How Information is Used to Adopt an Innovation?” Journal of Advertising Research, Vol. 9-4, pp. 3-8.
Feick, L. F. and Price, L. L. (1987), “The Market Maven: A Diffuser of Marketplace Information,” Journal of Marketing, Vol. 51-1, pp. 83-97.
Frenzen, J. K. and Davis, H. L. (1990), “Purchasing Behavior in Embedded Markets,” Journal of Consumer Research, Vol. 17-1, pp. 1-12.
Ganesan, S. (1994), “Determinants of Long-Term Orientation in Buyer- Seller Relationships,” Journal of Marketing, Vol. 58-2, pp. 1-19.
Gelb, B. and Johnson, M. (1995), “Word-of-Mouth Communication: Causes and Consequences,” Journal of Health Care Marketing, Vol. 15-3, pp. 54-58.
Gilly, M. C., Graham, J. L., Wolfinbarger, M. F. and Yale, L. J. (1998), “A Dyadic Study of Interpersonal Information Search,” Journal of the Academy of Marketing Science, Vol. 26-2, pp. 83-100.
Hawes, J. M., Mast, K. E. and Swan, J. E. (1989), “Trust Earning Perceptions of Sellers and Buyers,” Journal of Personal Selling and Sales Management, Vol. 9, pp. 1-8.
Hennig, T. and Walsh, G. (2003), “Electronic Word-of-Mouth: Motived for and Consequences of Reading Customer Articulations on the Internet,” International Journal of Electronic Commerce, Vol. 8-2, pp. 51-74.
Herr, P. M., Kardes, F. R. and Kim, J. (1991), “Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective,” Journal of Consumer Research, Vol. 17-4, pp. 454-462.
Hosmer, L. (1995), “Trust: the Connecting Link between Organizational Theory and Philosophical Ethics,” Academy of Management Review, Vol. 20-2, pp. 379-403.
Hovland, C. I. and Weiss, W. (1951), “The Influence of Source Credibility on Communication Effectiveness,” Public Quarterly, Vol. 15, pp. 635-650.
Johnson, T. J. and Kaye, B. K. (2004), “Wag the Blog: How Reliance on Traditional Media and the Internet Influence Credibility Perceptions of WeBlog among Blog Users,” Journalism & Mass Communication Quarterly, Vol. 81-3, pp. 622-642.
Kumar, N., Scheer, L. K. and Steenkamp, J-B. E. M. (1995), “The Effects of Perceived Interdependence on Dealer Attitudes,” Journal of Marketing Research, Vol. 32, pp. 348-356.
Kumer, N. (1996), “The Power of Trust in Manufacturer-Retailer Relationships,” Harvard Business Review, pp. 92-106.
Lagace, R. R. and Gassenheimer, J. B. (1991), “An Exploratory Study of Trust and Suspicion toward Salespeople: Scale Validation and Replication,” American Marketing Association Proceedings, Winter, pp.121-127.
Lagace, R. R. and Marshall, G. G. (1994), “Buyers’ Trust of Salespeople: Dose It Go beyond the Dyad?” in Weilbaker and Ridnour (eds.), National Conference in Sales Management, pp. 44-48.
Lewis, J. D., and Weigert, A. (1985), “Trust as Social Reality,” Social Forces, Vol. 63, pp. 967-985.
Marlow, C. (2004), “Audience, structure and authority in the weblog community,” Paper presented at the International Communication Association Conference, May 27-June 1, New Orleans, LA.
Mitchell, A. A. and Dacin, P. A. (1996), “The Assessment of Alternative Measures of Consumer Expertise,” Journal of Consumer Research, Vol. 23-3, pp. 219-239.
Moorman, C., Zaltman, G. and Deshpande, R. (1992), “Relationships between Providers and Users of Market Research: The Dynamic of Trust within and between Organizations,” Journal of Marketing Research, Vol. 24, pp. 314-328.
Moorman, C., Deshpande, R. and Zaltman, G. (1993), “Factors Affecting Trust in Market Research Relationships,” Journal of Marketing, Vol. 57-1, pp. 81-101.
Netemeyer, R. G. and William, O. B. (1992), “A Comparative Analysis of Two Models of Behavioral Intention,” Journal of the Academy of Marketing Science, Vol. 20-1, pp. 49-59.
Pennings, J. M. and Woiceshyn, J. (1987), “A Typology of Organizational Control and Its Metaphors,” Research in the Sociology of Organizations, Vol. 5, pp. 75-104.
Slater, M. D. and Rouner, D. (1996), “How Message Evaluation and Source Attribution may Influence Credibility Assessment and Belief Change,” Journalism and Mass Communication Quarterly, Vol. 73-4, pp. 974-991.
Strutton, D. E., Pelton, L. E. and Tanner, J. F. (1996), “Shall We Gather in the Garden: The Effects of Ingratiatory Behaviors on Buyer Trust in Salespeople,” Industrial Marketing Management, Vol. 25, pp.151-162.
Swan, J. E. and Trawick, I. F. (1987), “Building Customer Trust in the Industrial Salesperson: Process and Outcomes,” Advance in Business Marketing, Vol. 2, pp. 81-113.
Swan, J. E., Trawick, I. F., Rink, D. R. and Roberts, J. (1988), “Measuring Dimensions of Purchaser Trust of Industrial Salespeople,” Journal of Personal Selling & Sales Managment, Vol. 8, pp. 1-9.
Wilson, E. J. and Sherrell, D. L. (1993), “Source Effects in Communication and Persuasion Research: A Meta-Analysis of Effect Size,” Journal of Academy of Marketing Science, Vol. 21-2, pp. 101-112.
Zucker, L. G. (1986), “Production of Trust: Institutional Sources of Economic Structure, 1840-1920,” Research in Organizational Behavior, Vol. 8, pp. 53-112.
Swan, J. E., Bowers, M. R. and Richardson, L. D. (1999), “Customer Trust in the Salesperson: An Integrative Review and Meta-Analysis of the Empirical Literature,” Journal of Business Research, Vol. 44-2, pp. 93-107.
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Wynn, E and Katz, J. (1997), “Hyperbole over Cyberspace: Self-Presentation and Social Boundaries in Internet Home Page and Discourse,” The Information Society, Vol. 13, pp. 297-327.
三、國外網站
Burg, T. N. (2003), MonsterMedia - Monster disguised as new media (weblogs), [On-line], available: http://www2.scedu.unibo.it/roversi/SocioNet/Burg.pdf
Gill, K. E. (2004), How Can We Measure the Influence of the Blogosphere?, [On-line], available: http://faculty.washington.edu/kegill/pub/www2004_keg_ppt.pdf
Miller, C. R. and Shepherd, D. (2004), Blogging as Social Action: A Genre Analysis of the WeBlog, [On-line], available: http://Blog.lib.umn.edu/Blogosphere/Blogging_as_social_action_a_genre_analysis_of_the_weBlog.html
Nardi, B. A., Schiano, D. J., Gumbrecht, M. and Swartz, L. (2004), I'm Blogging This: A Closer Look at Why People Blog., Web Report, University of California, Irvine, [On-line], available: http://www.ics.uci.edu/~jpd/classes/ics234cw04/nardi.pdf
Pew Internet and American Life Project (2004), State of Blogging, [On-line], available: http://www.find.org.tw/0105/news/0105_news_disp.asp?news_id=3538
Scheidt, L and Wright, E. (2004), Common Visual Design Elements of Weblogs, [On-line], available: http://www.blogninja.com/final_revised_CVDE.doc
Taylor, C. (2004), 10 Things We Learned about Blogs, [On-line], available: http://www.time.com/time/personoftheyear/2004/poymoments.html
Tristam, B. (2004), Why Blogs Perform Better than Regular Websites in Google Rankings, [On-line], available: http://Blogopoly.Blogspot.com/archives/2004_01_01_Blogopoly_archive.html#107355775033153776
Mitchell, B. and Steele, B. (2005), Earn Your Own Trust, Roll Your Own Ethics, Transparency and Beyond, [On-line], available: http://www.poynter.org/content/resource_popup_view.asp?id=34211
Technorati (2006), State of the Blogosphere - Part 1: On Blogosphere Growth, [On-line], available: http://www.sifry.com/alerts/archives/000419.html
Wikipedia (2006), Blog, [On-line], available: http://en.wikipedia.org/wiki/BLOG