一、英文文獻
1.“The journal of consumer marketing”, Vol.6 No.2 Spring 1989
2.Blythe, J. (1999) Innovativeness and Newness in High-Tech Consumer Durables,” Journal of Product & Brand Management”, Vol. 8, p.415-p.429
3.Booz, Allen and Hamilton, Inc., New Product Management for the 1980’s, Chicago: Booz, Allen & Hamilton, Inc., 1982.
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6.Ellen, P. S., Bearden, O. W., Sharma, S. (1991), “Resistance to Technological Innovations: An Examination of the Role of Self-Efficacy and Performance Satisfaction,” Academy of Marketing Science. Journal, Greenvale: Fall, Vol. 19, Iss.4; pp.297.
7.Foxall, G. R. (1988) Consumer innovativeness: novelty-seeking, creativity and cognitive style. In Research in Consumer Behavior, eds E. C. Hirschman and J. N, Sheth, Vol. 3, pp.79-113. JAI Press, Greenwich, CT.
8.Foxall, G. R. and Szmigin (1998), “Three Forms of Innovation Resistance: the Case of Retail Payment Methods,” Technovation, Vol. 18, Nos6/7, pp.459-468.
9.Gatignon, H. and Robertson, T. S. (1989) Technology diffusion: an empirical test of competitive effects. Journal of Marketing 53, pp.35-49.
10.Heider, F., The Psychology of Interpersonal Relations, NY: Johm Wiley and Sons, Inc., 1958
11.Kotler, P., Core Products, Marketing Management 2000, the Millennium ed., New Jersey: Prentice Hall, pp. 395
12.Mittelstaedt, R. A., Grossbart, S. L., Cirtis, W. W. and Devere, S. P. (1976) Optimal stimulation level and the adoption decision process. Journal of consumer research 19, p.611-p.625
13.Neter, J., Kutner, H. M., Wasserman W., and Nachtsheim J. c. (1996), Applied Linear Regression Models, 3rd ed., The McGraw-Hill Companies, Inc.
14.Neter, J., Kutner, H. M., Wasserman, W., and Nachtsheim J. c. (1996), A[[;oed Linear Regression Models, 3rd ed., The McGraw-Hill Companies, Inc.
15.Newcomb, Theodore M., “Social Psychology And Group Processes,” Annual Review of Psychology, 1953, Vol. 4, pp.183-215.
16.Patriya Tansuhaj, James W. Gentry, Joby John, L. Lee Manzer, Bong Jin Cho (1991) A Cross-national Examination of Innovation Resistance. International Marketing Review, Vol. 8 No.3 , 1991, pp.7-20. MCB University Press
17.S. Ram (1985), “Marketing Strategies to Overcomes Innovation Resistance: A Laboratory Experiment” Unpublished Doctoral Dissertation, University of Illinois at Urbana-Champaign,
18.Robertson, T. S. (1967), “Determinants of Innovative Behavior,” Proceedings of the American Marketing Association, ed. R. Moyer, American Marketing Association, Chicago, pp. 382-332.
19.Robertson, Thomas, “Innovative Behavior and Communication” New York: Holt, Rinehart and Winston, 1971.
20.Rogers, Everett M., Diffusion of Innovations. New York : The Free Press, 1962
21.S. Ram (1987),”A Model of Innovation Resistance, Advances in Consumer Research,” vol. 14, Iss. 1, pp.208-212.
22.S. Ram (1989), Consumer Resistance to Innovations: The marketing problem and its solutions
23.S. Ram and Hyung-Shik Jung (1991)“Forced” Adoption of Innovations in Organizations: Consequences and ImplicationsJournal of production innovation magazine 1991: 8: p.117-P.126
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25.Schiffman, L. G. and Kanuk, L. L. (1994), Consumer Behavior, 5th, Prentic-Hall.
26.Sheth, J. N. (1981) Psychology of innovation resistance: the less developed concept in diffusion research. Research in Marketing 4, p.273-p.282
27.Sheth, J. N. and Wright, P. L, (1974), “ Marketing Analysis for societal problems,” Bureau of Economic and Business Research, University of Illinois.
28.Sheth, Jagdish N., and S. Ram, Bringing Innovation to Market : How to Break Corporate and Customer Barriers. New York: John Wiley & Sons, Inc., 1987
29.Veryzer, R. W. Tr. (1998), “Discontinuous Innovation and The New Product Development Process,” Journal of Product Innovation and Management, Vol. 15, p.304-p.321
30.Zaltman, Gerald and Melanie Wallendorf (1983), Consumer Behavior: Basic Findings and Management Implications, New York: John Wiley & Sons.
31.Zaltman, Gerald and Melanie Wallendorf, (1983) Consumer Behavior: Basic Findings and Management Implications. New York: Johm Wiley & Sons, Inc.,
二、中文文獻
1.丁欣寧( 2003 ),「第三代行動通訊服務創新採用意願之研究-以台中市為例」,國立中興大學應用經濟學研究所碩士論文2.王俊傑( 2002 ),「行動加值服務顧客滿意度與忠誠度之研究」,長榮大學經營管理研究所碩士論文3.王偉臣( 2004 ),「品牌形象與消費者自我概念一致性之研究-以青少年使用手機行為為例」,國立台北大學企業管理研究所碩士論文4.王嘉鵬( 2000 ),「以生活型態區隔之台北市民對第三代行動電話接受意願之研究」,國立交通大學經營管理研究所碩士論文5.王駿旻( 2002 ),「探討具有服務嵌入功能之資訊組合產品的二維狀態品牌移轉與持有期間之影」,國立中央大學企業管理研究所碩士論文6.江志清( 2002 ),「影像電話之使用行為研究」,國立清華大學工業工程與工程管理學系碩士論文7.江俊緯( 2003 ),「行動內容加值服務平台可行性之研究--以交易成本觀點」,國立政治大學科技管理研究所碩士論文8.吳幸容( 2000 ),「行動電話消費者滿意度之研究」,長榮管理學院經營管理研究所碩士論文9.吳萬益、林清和( 2000 ),「企業研究方法」,初版,中華民國:華泰書局。
10.李靜怡( 2004 ),「手機使用者對手機上網之創新抵制來源因素探討」,國立臺灣科技大學企業管理學系碩士論文。11.周文賢(2001),「多變量統計分析-SAS/STAT使用方法」,台北市,中華民國:智勝文化。
12.林宏道( 2004 ),「影響P2P網路電話早期消費者採用時間之因素研究」,國立交通大學管理學院碩士在職專班國際經貿組碩士論文13.林耿豪( 2004 ),「多元化行動通訊服務之消費者選擇行為研究」,銘傳大學管理研究所碩士論文14.邱皓政 ( 2005 ),「量化研究與統計分析:SPSS中文視窗版資料分析範例解析」,台北市,中華民國:五南圖書出版股份有限公司。
15.金業珍( 2004 ),「行動通訊服務接受度之研究」,大葉大學資訊管理學系碩士班碩士論文16.施欣怡( 2003 ),「消費者採用行動資訊服務行為之研究」,國立台北大學企業管理學系碩士論文17.梁逸芬( 2002 ),「台灣第三代行動通訊產業發展趨勢研究:以服務供應商為例」,淡江大學大眾傳播學系碩士論文18.許惠貞( 2002 ),「以生活型態變數探討手機用戶之行動加值服務需求研究」,國立台灣科技大學/企業管理系19.連正芳( 2003 ),「創新產品採用之研究-以第三代行動電話為例」,立德管理學院科技管理研究所碩士論文20.郭鑑德( 2003 ),「科技接受模式在行動上網市場之實證研究----以大台北地區為例」,銘傳大學管理學院高階經理碩士學程21.陳一德( 2004 ),「消費者對3G應用服務偏好之研究」,大同大學工業設計研究碩士論文22.陳智偉( 2001 ),「第三代行動電話市場區隔及轉移意願之研究-以台南地區大學生族群為例」,國立成功大學交通管理學系碩博士論文
23.陳鍵智( 2002 ),「探討行動商務系統擴散的產業結構與整合機制 - 以i-mode為例」,銘傳大學管理科學研究所碩士論文24.黃品傑( 2003 ),「學習型態與媒體豐富度對行動商務採用意願之研究」,國立高雄第一科技大學資訊管理所碩士論文25.黃鴻順( 2003 ),「消費者對創新產品接受意願與產品屬性之研究---以網路攝影機為例」,國立交通大學經營管理研究所碩士論文26.劉翰濤( 2002 ),「台北地區擁有手機.PDA.筆記型電腦消費者對行動上網服務接受意願之研究」,國立交通大學經營管理研究所碩士論文27.謝政勳( 2003 ),「應用分解式計劃行為理論探討消費者採用第三代行動通訊服務意願之研究」,樹德科技大學資訊管理研究所碩士論文28.謝美蘭( 2001 ),「由全球第三代行動通訊發展探討國內業者契機」,大葉大學事業經營研究所碩士論文