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1.汪美香、葉桂珍(2000),「消費者屬性、網站滿意度與網路購物意願關係之研究」,企業管理學報,第48期,pp.121-138。2.凌儀玲、傅豐玲、周逸衡(2000),「影響網路使用者上網購物決定因素之比較」,中華管理評論,Vol.3,No.4,pp.111∼125。3.張紹勳(2000),「網際網路行銷之成功模式」,中華管理評論,Vol.3,No.2,pp.17∼38。4.楊亨利、邱顯貴(2001),「台灣地區電子商務隱私權保護之現況探討」,中華管理評論,Vol.4,No.1,pp.101∼118。5.蔡東峻、李奇勳(1999) ,「消費者特性與網際網路購物意願關係之研究」,管理學報,第十六卷第四期,pp.557-580。(三)書籍
1.David Arnold著,李桂芬,林碧翠譯,品牌保姆手冊,時報文化,民國84。
2.Herzog T.著,朱柔若譯,社會科學研究方法與資料分析,揚智,民國85年。
3.Mary Modahl著,蘇玉櫻、梁永安、吳國卿譯,刻不容緩,經典傳訊文化,民國89年。
4.Peter Clemente著,林以舜譯,誰在上網?:網路使用者大調查,美商麥格羅•希爾(McGraw-Hill),民國88年。
5.Rosabeth Moss Kanter著,林添貴譯,世界級:區域性企業也能競逐全球,先覺,民國88。
6.吳明隆、涂金堂,SPSS統計應用分析,五南,民國94年。
7.林欽榮,消費者行為,揚智文化,民國91年。
8.邱皓政,量化研究與統計分析:SPSS中文視窗版資料分析範例解析,五南,民國91年。
9.張紹勳,研究方法,滄海,民國89年。
10.鄒風、孟林明,消費心理學,世界商業文庫,民國86年。
11.盧希鵬,電子商務,雙葉,民國94年。
(四)網路資料
1.資策會FIND,http://www.find.org.tw
2.電子商務時報,http://eee.ectimes.org.tw
3.資策會資訊市場情報中心,http://mic.iii.org.tw
4.Michael Rappa (2000),http://digitalenterprise.org/models/models.html
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