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研究生:黃瑞賢
研究生(外文):Ruei-Shian Huang
論文名稱:企業家精神與市場導向對學習導向與企業經營績效影響之研究
論文名稱(外文):The Synergistic Effect of Entrepreneurship and Market Orientation on Learning Orientation and Organizational Performance
指導教授:李嘉聖李嘉聖引用關係
指導教授(外文):Jia-Sheng Lee
學位類別:碩士
校院名稱:靜宜大學
系所名稱:企業管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2006
畢業學年度:94
語文別:中文
論文頁數:110
中文關鍵詞:企業家精神市場導向企業經營績效學習導向
外文關鍵詞:EntrepreneurshipMarket orientationLearning orientationOrganizational performance
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在全球化競爭環境形成之際,企業經營的壓力變的愈來愈沉重。為了能夠在競爭中存活,並達成更卓越的企業經營績效,企業在經營的過程中勢必要去檢視本身是否擁有優異的組織文化,可以幫助企業形成競爭優勢。因此本研究提出企業家精神、市場導向和學習導向這三種組織文化,藉由整合這些文化之間的關係,提供企業在經營活動上的新觀點,並幫助企業提升其經營的績效。本研究以天下雜誌調查所發表的2005年國內大型企業作為實證研究的對象,有效的分析樣本企業共106家。利用SEM結構方程模式,採用LISREL分析軟體來驗證本研究所提出的各項假設。研究的結果發現:1.企業家精神對學習導向沒有顯著的相關性,但對企業經營績效則有正向顯著的影響。這說明企業家精神所包含有關創新和積極的態度對企業經營確有正面的助益;2.市場導向對學習導向有正向顯著的影響,但對企業經營績效則沒有直接的關係;不過市場導向會透過學習導向的中介,進而影響企業經營的績效。代表市場導向洞悉外在環境改變的能力,對企業的學習和經營仍有可貴的價值;3.學習導向對企業經營的績效有正向顯著的關係。代表企業如能不斷的學習,並朝正確的方向前進,對企業經營績效的影響將明顯可見。因此,企業必須在組織內培養這三種組織文化,並試著結合以形成獨特的優勢,最終將會對企業經營績效造成實質的幫助。
In the global commerce environment, an enterprise faces more and more pressures to run a business. In order to survive and to achieve excellent performance, the enterprise needs to check that there are some good organizational cultures existing in a daily operation which help the enterprise forms competitive advantage. This research provides the organizational culture of entrepreneurship, market orientation and learning orientation. By integrating the relations among them, it shows new insights in business operation and promotes better performance.
The study focuses on 106 large-sized companies in Taiwan and makes empirical examination by using structural equation modeling to analyze the realistic situation of these companies and test the hypotheses in this research. The research provides three outcomes. First, entrepreneurship has no obvious influence on learning orientation, but it has positive effect on organizational performance. This outcome explains that entrepreneurship including the attitudes about innovative and proactive will support company to have better performance. Second, market orientation has positive effect on learning orientation but has no direct influence on organizational performance. However, market orientation will influence organizational performance through learning orientation. It means that market orientation has the potential to see chances of outside environments clearly which is valuable for learning orientation and performance. Third, learning orientation has positive effect on organizational performance. It represents that if company could keep on learning and move forward in the right direction, the result of improving performance could be eminent.
In conclusion, an enterprise should foster organizational culture of entrepreneurship, market orientation and learning orientation. It should integrate these three elements to promote competitive advantage. Finally, these cultures will bring about better organizational performance.
中文摘要 I
英文摘要 II
目錄 III
表目錄 V
圖目錄 VII

第一章 緒論 1
第一節 研究動機和背景 1
第二節 研究目的與研究對象 3
第三節 研究流程 5
第四節 論文章節簡介 7

第二章 文獻探討 8
第ㄧ節 企業家精神相關理論 8
第二節 市場導向相關理論 17
第三節 學習導向相關理論 28
第四節 企業經營績效 38

第三章 研究方法 43
第一節 研究架構 43
第二節 研究假設 44
第三節 研究變項的定義和衡量 47
第四節 資料蒐集 52
第五節 資料分析方法 53

第四章 研究結果分析 59
第一節 敘述性統計分析 59
第二節 信度與效度分析 65
第三節 研究構面之相關分析 71
第四節 SEM模式分析 75

第五章 結論與建議 94
第一節 研究結論 94
第二節 管理實務與意涵 95
第三節 研究限制 97
第四節 後續研究建議 97

附錄ㄧ 本研究研究變數之共變異矩陣 99
附錄二 研究問卷 100
參考文獻 104
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