一、中文部分
王一芝、江逸之(2005),「美學經濟VS.代工宿命」,遠見雜誌225期,頁135-144。
石靈慧(2005),品牌魔咒:打造奢華品牌的Branding工程,台北:高談文化出版。
吳明隆(2003),SPSS統計應用實務,台北:松崗電腦出版。
吳祉芸(2003),「兩岸品牌個性之跨文化比較-以報紙廣告為例」,國立政治大學企業管理研究所碩士論文。林清河、吳萬益(2001),企業研究方法,台北:華泰出版。
林淑貞(2001),「生活型態與購買涉入對品牌權益的影響研究-以電子字典為例」,國立政治大學廣告研究所碩士論文。
林佩雯(2005),「電子商務網站介面設計研究-美感與使用性」,國立交通大學傳播研究所碩士論文。
洪順慶(2004),「你的品牌有個性嗎」,突破雜誌,231期,頁24-27。洪偉凌(2005),「消費者之顧客滿意度及再購意願影響因素之研究-以健康食品為例」,實踐大學企業創新發展研究所碩士論文。郭建中譯(1999),大市場美學,第一版,台北:新雨出版。譯自Bernd Schmittm & Alex Simonson。
高登第譯(2004),科特勒談行銷,第一版,台北:遠流出版。譯自Philip Kotler。
陳振燧、洪順慶(1998),「顧客基礎的品牌權益建立之研究」,管理學報,第十五卷第四期。陳建翰(2003),「產品涉入程度、品牌形象、品牌權益與顧客回應間之關係探討」,國立東華大學企業管理研究所碩士論文。張雅琇(2004),「品牌形象、品牌個性對品牌忠誠度之探討-少女流行服飾業之實證」,銘傳大學管理科學研究所碩士論文。彭建彰、呂旺坤(2005),品牌行銷與管理,第一版,台北:華泰出版。
黃俊霖(2001),「產品設計、美感價值與消費者反應階層模式間關係之研究」,國立高雄第一科技大學行銷與流通管理研究所碩士論文。賀先蕙、劉佩修(2005),「蔣勳美學開講」,商業週刊,903期,頁74-78。
詹偉雄(2005),美學的經濟:台灣社會變遷的60個微型觀察,台北:藍鯨出版。楊蕙菁(2005),「美力時代」,商業週刊,903期,頁68-72。
鄭呈皇(2005),「創意從上千個問號中產出」,商業週刊,903期,頁80-81。
閻蕙群、陳俐雯譯(2005),風格美感經濟學,第一版,台北:商智文化出版。譯自Virginia Postrel。
二、英文部分
Aaker,D. A.(1991),Managing Brand Equity:Capitalizing the Value of a Brand Name,NY:The Free Press.
Aaker,D. A.(1992).The value of brand equity. Journal of Business Strategy, Vol.13,No.4,pp.27-32.
Aaker,D. A.(1996),”Measure Brand Equity Across Products and Markets,”California Management Reviews, Vol.38,No.3,pp.102-120.
Aaker,D. A.(1998),Strategic Market Management, John Wiley and Sons, Inc.
Aaker,D. A.(2000) A.,Brand Leadership,NY:The Free Press.
Aaker,D. A., & Joachimethaler, E.(2002),Brand Leadership,NY:The Free Press.
Aaker,J. L.(1997),”Dimensions of Brand Personality,”Journal of Marketing Research, Vol. 3, No. 6,pp.347-356.
Aaker, J. L.(1997), “Brand Personality in Japan:Examining the Cross-Cultural Meaning of Brands and Personality Dimensions,” Unpublished paper, UCLA Anderson Graduate School of Management.
Aaker, J. L.,Garolera, J. & Martinez, V. B.(2001), “Consumption Symbol as Carriers of Culture:A Study of Japanese and Spanish Brand Personality Contructs,”Journal of Personality and Social Psychology 81(3),p.500.
Alt, Michael and Griggs Steve (1988),“Can A Brand Be Cheeky?”Marketing Intelligence and Planning,Vol.4, No.6,pp.9-16.
Albrecht K.(1998), “The Only Thing That Matters“, HarperCollins Publishers Inc.,
Andrews, J. C., Durvasula, S., & Akhter.(1990),”A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research,”Journal of Advertising Research,Vol.19.N0.4,pp.27-40.
Batra, R., Lehmann, D. R. and Singh, D.(1993), Brand Equity and Advertising,Hillsdale, NJ:Lawrence Erlbaum Associates.
Bhat, S. & Reddy, S.(1998).Symbolic and Functional Positioning of Brands.Journal of Consumer Marketing, Vol.15(1),pp.32-44.
Biel,A. L.(1991),Converting Image into Equity,Lawence Erlbaum Associates.
Biel,(1992).How brand image drives brand equity.Journal of Advertising Research,Vol.32,pp.8.
Brasco, T. C.(1988),”How Brand Name are Valued for Acquisition,”In:L. Leuthesser(eds),MA:Marketing Science Institute,pp.88-104.
Churchill,G. A.(1979),”A Paradigm for developing better measures of marketing constructs,”Journal of Marketing Research,16(1),pp.64-73.
Deighton, John A., & Kent Grayson.(1995) "Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus." Journal of Consumer Research 21
Drawbaugh, K.(2001),Brands in the balance,UK:1sted,Pearson Education Ltd.
Dodds, W. B., Monroe, K. B. & Grewal, D.(1991),”Effects of Price, Brand and Store Information on Buyers Product Evaluation,”Journal of Marketing Research, Vol.28,No.3,pp.307-319.
Dorsch J. Michael(1996).A transaction approach to understanding and managing customer equity. Journal of Business Research,Vol.35,pp.253-264
Engel,J.,Blackwell,R.D., & Miniard,P.W.(1995).Consumer Behavior. New York:The Dryden Press.
Fournier, S.(1998), “Consumer and their Brand:Developing Relationship Theory in Consumer Research,” Journal of Consumer Research,Vol.24,No 4,pp.343-373.
Garvin, David A.(1987),”Competing on the Eight Dimensions of Quality,”Harvard Business Review,Vol.65,pp.101-109.
Guilford,J. P.(1965),Psychometric Methods,2nded.,NY:McGraw-Hill.
Hair, J. F.,R. E. Anderson, R. L. Tatham, & W. C. Black(1995), Multivariate Data analysis with reading,NY:Macmillan.
Hawkins, D. I.,Best, R. J., & Coney, K. A.(2001),Consumer Behavior:Building Marketing Strategy,8thed.,NY:McGRAW Hill Company.
Jennings, M. (2000).Theory and models for creating engaging and immersive ecommerce websites. Special Interest Group on Computer Personnel Research Annual Conference, New York:ACM Press.
Katherine,N. L.(2001)What drives customer equity.Marketing Management, Vol.10,pp.20-25.
Keller, K. L.(1993),”Conceptualizing, Measuring, and Managing Customer-Based Brand Equity,”Journal of Marketing, Vol. 57,No. 6,pp. 1-22.
Keller, K. L.,Heckler, H., & Michael, H.(1998),”The Effects of Brand Name Suggestiveness on Advertising Recall,”Journal of Marketing,Vol.62,No5,pp48-57.
Keller, K. L.(2003), Strategic Brand Management:Building,Measuring And Managing Brand Equity, 2nd ed, New Jersey: Prentice-Hall.
Kotler, P., Leong, S. H., & Tan, E. T.(1996), In Marketing Management-An Asia Perspection,Simon and Schuster pte Ltd.
Krugman, H. E.(1965),”The Impact of Television Advertising Learning Without Involvement,”Public Opinion Quarterly, Vol.11,No6,pp.349-356.
Laurent, G., & Kapferer, N.(1985),”Measuring Consumer Involvement Profiles”Journal of Marketing Research, Vol.18,No.1,pp.28-38
Marsha, R. L. & Peter H. Bloch(1996).”After the new wears off:The temporal context of product involvement.”Journal of Consumer Research,Vol.13,pp280-285.
Martin,G. S. & Brown, T. J.(1990),”In Search of Brand Equity:the Conceptualization and.Measurement.of.the.Brand.Impression.Construct,”In.Childers,Mackenzie,Leigh,Skinner,Lynch Jr,Heckler,Gatignon,Fisk and Grenam(eds)
Grenam(eds),Marketing Theory and Applications,Vol.2 American Marketing Association,Chicago,IL,pp.431-438.
Mehta, A.(2000),”Advertising Attitudes and Advertising Effectiveness”Journal of Advertising Research, Vol.40,No. 3,May,pp.67-72
Nachmias, F. C. & D, Nachmias(1996),Research methods in the social sciences, NT:St.Martin, Press.
Park, C. W., Jaworski, B. J. & Maclnnis, D J.(1986)”Strategic Brand Concept-Image Management,”Journal of Marketing, Vol.50,pp.135-145.
Park, C. W., Jaworski B. J. & MacInnis D. J.(1986),”Strategic Brand Concept-Image Management,”Journal of Marketing Research,Vol.22,No.3,pp.621-635.
Penrose,N.(1989),”Valuation of Brand Names and Trademarks, Brand Valuation:Establshing a True and Fair View,”The Interbrand Group,London,England.
Petty,R E., & Cacioppo,J. T.(1986),”Central and peripheral routes to persuasion:An individual difference perspective,” Journal of Personality and Social Psychology,51,pp1032-1043.
Prus, A. & Brandt, D. R.(1995),”Understanding Your Customers,”Marketing Tools,pp.10-14.
Randall,G.(1997), A Practical Guide to Branding,NY:1sted.,Big Apple Tuttle Mori Agency:The Free Press.
Richardson,P. S., Dick, A. S. & Jain,A. K.(1994),”Extrinsic and Intrinsic Cue Dffects on Perceptions of Store Brand Quality,”Journal of Marketing, Vol.59,pp28-36.
Rothschild, M. L.(1984),”Perspective in Involment:Current Problems and Future Direction,”Advances in Consumer Research,Vol.11,No3,pp.216-217.
Schmitt, B. & Simonson, A. (1999), Marketing Aesthetics, 1nd ed.,SIMON & SCHUSTER.
Sherif,M. & Cantril, H.(1947), The Psychology of Ego Involvement, NY:Wiley.
Shocker,A. D., & Weitz, B.(1988),”A Perspective on Brand Equity Principles and Issues,”in:L.Leuthesser,ed.Report#88-104,Cambridge,MA.
Tauber,Edward M.(1988),”Brand Leverage:Strategy for Growth in a Cost Control World,”Journal of Advertising Research.
Wanger, J. (1999),”Aesthetics Value:Beauty in Art and Fashion,”in Morris B. Holbrook(eds) Consumer Value: A Framework for Analysis and Research, Routledge,New York,p126-146.
Warrington, P. and S. Shim. (2000), “An Empirical Investigation of the Relationship between Product Involvement and Brand Commitment,” Psychology & Marketing, 17 (9) , 761-782.
White,L., & Johnson,L W.(1998),”A conceptual model of relative influence in decision making in a professional service context,”Journal of Professional Services Marketing,16(2),pp75-93.
Zaichkowsky, J. L.(1985),”Measuring the involvement Construct,”Journal of Consumer Research,Vol.15,No.2,pp.341-352.
Zaichkowsky, J. L.(1986),”Conceptualizing Involvement,”Journal of Advertising, Vol.15,No.2,pp.4-11.
Zaltman, G. & Burger, P.(1975), Marketing Research:Fundamentals and Dynamics, Hillsdale,IL:The Dryden Press.
Zimmermann(2002). Brand Equity Excellence. BBDO Group, Germany. pp.55.