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研究生:羅明陽
研究生(外文):Ming-Yang Lo
論文名稱:液晶電視產業全球維修運籌策略之研究
論文名稱(外文):The Study of Global Strategy on Maintenance and Logistics for TFT LCD TV Industry
指導教授:陳銘崑陳銘崑引用關係
口試委員:吳忠敏李景文
口試日期:2006-06-24
學位類別:碩士
校院名稱:國立臺北科技大學
系所名稱:商業自動化與管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2006
畢業學年度:94
語文別:中文
論文頁數:71
中文關鍵詞:全球運籌逆向物流液晶電視動態模擬維修
外文關鍵詞:Global LogisticsReverse LogisticsTFT LCD TVDynamic SimulationMaintenance
相關次數:
  • 被引用被引用:2
  • 點閱點閱:177
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:2
在摩爾定律( Moore''s law)下全球電子資訊產業變遷快速,電子產品生命週期變短、利潤越來越薄,在終端消費者對於高品質、低成本、短時間、多元附加服務等產品製造服務嚴苛的要求下,資訊電子製造產業已進入微利時代。但隨科技快速發展,產品市場飽和,換機潮消退,資訊電子製造廠於產品後續服務保固因生命週期短產品大量製造及廣大國際市場,於技術、人力、及材料成本上將是未來的一個重大問題。本研究針對現行快速成長液晶電視產業於後續維修上,提出維修全球運籌策略方案,分別為分散式管理策略與區域中心集中式管理策略兩個策略。本研究希望利用系統動態模擬建立其模式,並分別針對兩種策略於維修等級及用料種類採取分散式或採區域中心集中式對維修費用及顧客滿意度之影響,幫助企業權衡策略施行與應用於實際情形。期能協助資訊業者於跨入消費型家電產業於維修服務上,在產業中取得先機。
The Moore’s law implicated that the high-tech product life cycle is shortening every year. Under the influence of this fast-moving pace, the profit of the high-tech industry is getting thinner. Moreover, customer demands higher standard on quality and price, and is looking for the variety of service. The trend of the profit decreasing is certain. Facing the situation of technology developing in high velocity, saturated market and weakened replacement flow, high-tech industry has foreseen the service availability, skill and cost becoming serious matters for mass producing and global market in the incoming years. This study is focused on two global after-service strategies, distributed and regional-centralized. By using System Dynamic Simulation method, the strategies simulate how repair level and repair material category take effect on repair cost and customer satisfaction. This study evaluates the best fit strategy for high-tech companies, and furthermore to lower the barrier for them to transit to home device industry.
ABSTRACT II
誌謝 III
目錄 IV
表目錄 VI
圖目錄 VII
第一章 緒論 1
1.1研究背景與動機 1
1.2研究目的 3
1.3研究流程 3
1.4研究限制 4
第二章 文獻探討 5
2.1液晶電視產業 5
2.2全球運籌之研究 7
2.2.1全球運籌之定義 7
2.2.2全球運籌之策略 8
2.3物流之研究 9
2.3.1供應鏈之管理 9
2.3.2逆向物流之定義 11
2.3.2.1逆向物流之活動與角色 12
2.3.2.2逆向物流之特性 17
2.3.2.3逆向物流之議題 18
2.3.2.4維修服務之研究 21
2.4庫存管理之研究 23
2.4.1庫存管理之議題 23
2.4.2庫存管理之影響因子 24
2.4.3零組件庫存管理之研究 27
2.5系統動態 28
2.5.1系統動態之簡介 28
2.5.2系統動態之研究 29
2.5.3系統動態之信效度分析 30
第三章 液晶產業維修全球運籌動態模式 33
3.1維修全球運籌模式 33
3.1.1液晶電視產業概況 33
3.1.2液晶電視全球運籌 34
3.2維修全球運籌議題說明 38
3.3系統動態模式 41
3.4系統動態模式─定性 42
3.4.1系統目標訂定 42
3.4.2系統輸出入分析 44
3.4.3因果回饋概念圖 46
3.5系統動態模式─定量 49
3.5.1 個案公司說明 49
3.5.2存量/流量圖 49
3.5.3方程式之建構 52
3.5.4信效度檢測 55
3.6模擬結果與分析 57
3.6.1情境模擬與分析 57
3.6.2結論 62
第四章結論與建議 63
4.1研究結論 63
4.2後續研究建議 64
參考文獻 65
表目錄

表2.1 各國數位電視開播與終止類比時程表 5
表2.2液晶電視產業議題整理 6
表2.3逆物流之活動 13
表2.4逆物流之議題整理 20
表2.5逆物流之角色與議題 20
表2.6 庫存之議題整理 25
表2.7庫存之構面 26
表2.8庫存構面之影響因子 27
表2.9零組件庫存相關文獻整理 28
表2.10信度與效度之文獻整理 31
表3.1 2004年台灣數位電視機之銷售地區分佈 33
表3.2管理項目與策略關係表 39
表3.3各策略評比 62




















圖目錄

圖1.1全球LCD TV 各季銷售量(余文耀,2006) 2
圖1.2 研究流程 4
圖2.1全球電視需求量圖 6
圖2.2 逆物流之運作流程 12
圖2. 6逆物流之活動與議題 19
圖2. 7系統動態應用方法 30
圖3. 1維修全球物流圖 35
圖3.4維修帳務處理流程圖 37
圖3.5維修產品問題收集流程圖 37
圖3.6分散式管理 40
圖3.7區域中心集中式管理 41
圖3. 8研究方法 42
圖3. 9系統範圍 43
圖3. 10因果回饋概念圖 46
圖3. 11分散式因果回饋圖 47
圖3. 12區域中心集中式因果回饋圖 47
圖3. 13維修料備料因果回饋圖 48
圖3. 14個案公司於北美液晶電視損壞資料圖 48
圖3. 15個案公司於北美液晶電視銷售資料圖 49
圖3. 16分散式前期備料管理策略存量/流量圖 50
圖3. 17分散式預測備料管理策略存量/流量圖 51
圖3. 18集中式前期備料管理策略存量/流量圖 51
圖3. 19集中式預測備料管理策略存量/流量圖 52
圖3. 20單位一致性測試結果 56
圖3.21維修品數量 57
圖3. 22分散前期備料策略之顧客滿意度 59
圖3. 23分散預測備料策略之顧客滿意度 59
圖3. 24集中前期備料策略之顧客滿意度 59
圖3. 25集中預測備料策略之顧客滿意度 59
圖3. 26分散前期備料策略之維修成本 60
圖3. 27分散預測備料策略之維修成本 60
圖3. 28集中前期備料策略之維修成本 60
圖3. 29集中預測備料策略之維修成本 60
圖3. 30分散前期備料策略之總完修量 61
圖3. 29分散預測備料策略之總完修量 61
圖3. 29集中前期備料策略之總完修量 61
圖3. 29集中預測備料策略之總完修量 61
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綱站資料
[ 99 ] 資訊工業策進會 http://www.iii.org.tw/
[ 100 ] 美國物流協會 http://www.cscmp.org/
[ 101 ] 美國逆物流學會 http://www.rlec.org/
[ 102 ] Display Research http://www.Displayresearch.com/
[ 103 ] 拓墣產業研究所 http://www.topology.com.tw/
[ 104 ] 經濟部視訊電子化推動小組 http://www.dvo.org.tw/
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