參考文獻
王旭民(1995),參考價格建構方式、脈絡線索對消費者價格認知的影響,中央大學企研所未出版之碩士論文。江宏祥 (1995),有線電視購物頻道消費者決策模式之研究,交通大學傳播科技研究所碩士論文。李佳勳(2004),探討數量稀少性對個人決策偏離原有偏好之影響,中央大學企業管理研究所碩士論文。李振妮 (2000),網路消費者購買決策行為之研究,中山大學企業管理研究所碩士論文。李秉倫(2001),折扣深度、產品屬性與促銷情境對品牌評價與購買意願影響之研究,銘傳大學管理科學研究所碩士論文。林訓民,更有效的圖書行銷策略與方法,(2003),台北市內湖區,青林國際出版公司。
吳萬益,行銷活動的內涵,科學發展月刊,no.399 (2006): 34-41。許智誠(1998),廠商之促銷目的與促銷事件誘因特性關聯性研究-以專家及消費者觀點探討,中原大學管理學系未出版之碩士論文。周宇貞(1999), 知覺品質與參考價格對消費者知覺價值與購買行為之影響,東吳大學企業管理學系碩士論文。陳怡伶,(2004),電視購物頻道與製造商品牌聯盟對知覺品質之影響,臺灣師範大學大眾傳播研究所碩士論文。魏仁威(2003),組合產品促銷類型對消費者知覺價值與購買意圖之影響,輔仁大學管理學研究所碩士論文。蘇彥綸 (1998),通訊購物選擇行為分析,海洋大學航運管理研究所碩士論文。http://www.ectimes.org.tw/searchshow.asp?id=8138&freetext=E-commerce&subject.
Bakos J. Y. “Reducing Buyer Search Costs: Implications for Electronic Marketplaces,” Management Science 43(12), (1997): 1613-1630.
Biswas, A., & E. A. Blair. “Contextual Effects of Reference Prices in Retail Advertisement,” Journal of Marketing, 55, (1991): 1-12.
Brock, T. C. Implication of Commodity Theory for Value Change, (NY: Academic Press,), 1968.
Brown, S. W., R. P. Fisk, and M. J. Bitner. “The Development and Emergence of Services Marketing Thought,” International Journal of Service Industry Management, 5(1), (1994¬):.21-48.
Brush, T. H. and Artz. K. W. “Toward a Contingent Resource-Based Theory: the Impact of Information Asymmetry on the Value of Capabilities in Veterinary Medicine,” Strategic Management Journal, 20(3), (1999): 223-250.
Cialdini, R. B. Influence: The New Psychology of Modern Persuasion. (NY: Morrow), 1984.
Darbi, M. R. and E. Karni. “Free Competition and the Optimal Amount of Fraud,” Journal of Law and Economics, 16 (April 1973): 67-88.
Della, B. A. J., Monroe, K. B., and McGinnis. J. M. “Consumer Perceptions of Comparative Price Advertisements,” Journal of Marketing Research, 18(4), (1981): 416-427.
Dodds, W. B., K. Monroe, and D. Grewal. “Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations,” Journal of Marketing Research, Vol.28, (1991): 307-319.
Grant, August, E., Kendall, Cuthrie, and J. Sandra. Ball-Rokeach “Television Shopping—Media System Dependency Perspective,” Communication Research, Vol. 18(6), (1991): 733-798.
Grewal, Dhruv, R. Krishnan, Julie Baker, and Norm Borin “The Effect of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions,” Journal of Retailing, 1998,Vol.74, (1998): 331-352.
Hartley, S. W., and J. Cross. “How Sales Promotion can Work for and Against You,” Journal of Consumer Marketing, 5(3), (1988): 35-42.
Hoffman, D. L., Novak, T. P., and Chatterjee, P. “Commercial Scenarios for the Web: Opportunities and Challenges,” Journal of Computer Mediated Communication 1, (1995): no. 3,5.
Iacobucci, D. “An Empirical Examination of Some Basic Tenets in Services; Goods-Services Continua,” in: Swartz T., Bowen D. E., and brown S. W. (Eds) Advances in Services Marketing and Management, Vol. l , (1992): 23-52
Inman, J. Jeffery, James S. Dyer, and J. Jianmin. ”A Generalized Utility Model of Disappointment and Regret Effects on Post-choice Valuation,” Marketing Science 16, no. 2 (1997): 97-111.
Janal, D. S. Online Marketing Handbook—How to Sell, Advertise, Publicize, and Promote your Product and Services on Internet and Commercial Online Systems, (Van Nostrand.), (1995): 61-86.
Keegan, Warren J. Global Marketing Management, (N.J: Prentice-Hall, Inc), (1989): 66-77.
Keeler, L. L. “How to Extend Your E-Mail Reach,” Supervisory Management, 40(8), (1995): 8-13.
Klein, L. R. “Evaluating the Potential of Interactive Media Through a New Lens: Search Versus Experience Goods,” Journal of Business Research, 41(3), (1998): 195-203.
Klein, B., and K. B. Leffler. “The Role of Market Forces in Assuring Contractual Performance,” Journal of Political Economy 89, no.4, (1981): 615-642.
Koford, K., and A. E. Tschoegl. “ The Market Value of Rarity,” Journal of Economic Behavior and Organization 34, no.3, (1998): 455-458.
Kotler, P. Marketing management: Analysis, planning , implementation and control 10th Ed. (NJ: Prentice Hall, 2000):3-15.
Krishnan, B. C. and M. D. Hartline. “Brand Equity: is it More Important in Services?” Journal of Services Marketing, 15(5), (2001): 328-342.
Lovelock, C. H. Services Marketing: people, Technology, Strategy. 4th ed. (New Jersey, NJ: Prentice Hall), 2001.
Lynn, M. “ Scarcity Effects on Desirability: Mediated by Assumed Expensive,” Journal of Economic Psychology 10, no.2, (1989): 257-275.
Mitra, k., Reiss, M. C. and L. M. Capella. “An examination of Perceived Risk, Information Search and Behavioral Intentions in Search, Experience and Credence Services,” The Journal of Services Marketing, 13(3), (1999): 208-228.
Monroe, Kent B. ”Theoretical and Methodological Developments in Pricing,” in advances in Consumer Research, Vol. 11. Thomas C. Kinnear, ed. Provo, UT: Association for Consumer Research, (1984): 636-7.
Nelson, P. “Information and Consumer Behavior,” Journal of Political Economy, 78(2), (1970): 311-329.
Ostrom, A. and D. Iacobucci. “Consumer Trade-offs and the Evaluation of Services,” Journal of Marketing, 59(January 1995): 17-30.
Richmond, A. “Enticing Online Shoppers to Buy – A Human Behavior Study.”, Computer Networks and ISDN Systems28, (1996): 1463-1480.
Schiffman,L.G. Comsumer Behavior,7d ed., Prentice-Hall, (2000): 283-411.
Sohn, Yooung-Ju. “A Distribution Revolution”, Business Korea, Vol. 14. Issue 2; Seoul, (1997): 40-41.
Urbany, J. E., W. O. Bearden and D. C. Weilbaker, “The Effects of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search,” Journal of Consumer Research, Vol.15, (1988): pp.95-110.
Wolhandler H. C. Real Numbers Behind ‘ Net Profits 1999. ActivMedia Res. (6th Annual Survey of Online Commerce. Available: http://www.activmediaresearch.com/real_numbers_1999.html), (May 1999).
Zeithaml, V. A. “Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence, “Journal of Marketing, Vol. 52(3), (1988): 2-22.