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研究生(外文):Yun-Ching Sung
論文名稱(外文):The Effect of Mass Customization and Agile Manufacturing on Competitive Advantage
指導教授(外文):Kun-Huang Yeh
外文關鍵詞:agile manufacturingcompetitive advantagemass customization
  • 被引用被引用:4
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  本研究以大量客製化和敏捷製造與競爭優勢之間的關係做為研究架構。並以2005年商業周刊所公布的台灣製造業1,000大,便利性抽樣800家公司做為研究樣本,利用問卷調查進行資料收集。實證資料先用SPSS 12.0 for Windows統計軟體,進行探索性因子分析,再使用AMOS 5.0統計軟體進行結構方程式建模(Structural Equation Modeling, SEM)來分析,針對模型之配適度進行檢定,並評估各路徑之效果。
The competitive advantage of companies is always a niche for them to survive. In the dynamic and uncertain environments of the 21st century, the niche of companies is to meet customer demands and respond quickly to the changing market requirements. Literature review find that mass customization and agile manufacturing can meet these requirements. Therefore, this study expects to test the impact of mass customization and agile manufacturing on firm’s competitive advantage.
This study develops a framework that describes the relationship among mass customization, agile manufacturing and competitive advantage. The framework then was tested by the empirical data collected by using a mailing questionnaire from 800 manufacturing firms, which sampled from top 1000 manufacturers in Taiwan reported by Business Weekly in 2005. Through Exploratory Factor Analysis (EFA) of SPSS 12.0 for Windows and Structural Equation Modeling (SEM) using AMOS 5.0, this study empirically tests the fit of model and assesses path coefficients.
The empirical test results indicate that both agile manufacturing level and mass customization level has a positive impact on competitive advantage. Besides, the mass customization practices are positively related to mass customization level, and agile manufacturing practices are positively related to agile manufacturing level. Therefore, this study suggests that in order to increase competitive advantage, the implementation of agile manufacturing is more important than the implementation of mass customization to manufacturers.
目錄 iii
表目錄 v
圖目錄 vi
第一章 緒論 1
研究背景與動機 1
研究目的 2
第二章 文獻探討 3
大量客製化及其做法 3
敏捷製造及其做法 4
競爭優勢 5
大量客製化、敏捷製造與競爭優勢的關係 6
第三章 研究方法 8
研究架構 8
研究假設 8
變數衡量 8
研究對象與資料蒐集 11
分析方法 11
第四章 資料分析與探討 12
樣本資料 12
探索性因子分析 13
敏捷製造做法 13
敏捷製造程度 14
測量模式 16
效度檢驗 16
信度檢驗 18
整體模式配適度 19
假設檢定 22
管理意涵 23
第五章 結論與建議 26
結論 26
建議 26
參考文獻 28
APPENDIX 中文問卷 32

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