臺灣博碩士論文加值系統

使用者與產品的互動一直以來都是備受關注的課題，在過去，產品的「功能性」與「使用性」一直被視為產品的核心價值，然而最近許多學者紛紛提出「情感因素」是產品設計上非常重要的因素（Jordan，2000、Desmet，2000、Norman，2002），並一致認為「情感因素」將是產品所追求的更高層次。
本研究主要在於探討產品形態與情緒之關聯性研究，並以電子式煮水壺產品為例進行探討，以形態分析法解構產品屬性，並以學者Desmet的PrEmo情緒量表進行調查。
研究結果發現，產品形態的正向情緒強度由高至低分別為【半橢圓球形、半球形、圓柱形、橢圓柱形】，顯示以半橢圓球形為主的產品形態最容易引起人們的愉悅感。在族群與情緒反應之關連性分析中，探討族群包括性別、年齡、設計背景與教育程度，綜合比較各族群對產品形態情緒反應顯著差異。最後，利用數量化一類分析法探討產品各屬性之形態對於情緒之潛在影響程度，研究發現影響情緒反應程度由高至低分別為【壺身、把手、出水口、底座、壺蓋】，且將每種屬性中類目得點數值最高的屬性分類加以組合，即可產生最能表達該情緒之產品組合，並可推導出「形態評估法則」。

Interaction between user and products has all been subjects receiving much concern all the time. In the past, “functionality” and “usability” of the products always has been considered as the key value of the products. However, a lot of scholars put forward ”the emotion factor” is the important factor in product design recently. (Jordan,2000、Desmet,2000、Norman,2002), and think unanimously that “the emotion factor” will be higher level that the products will be pursued.

This research mainly probes into the relationship between the product''s form and the emotion, and take electric kettles as a example. Solve and construct the attributes of the products with the Morphological Analysis, and carry on the investigation in scholar Desmet''s Product Emotion Measurement Instrument (PrEmo).

The result of study：the intensity of positive emotions of product''s form【half- ellipsoid、hemisphere、cylinder、elliptic cylinder】，it shows that the product’s form easiest to cause joyful sense of people is half- ellipsoid. In the relationship of groups and emotional reaction, the groups include sex、age、design background and education, comparing the difference of the emotional reaction between group and product''s form. Finally, using Quantification Method of type Ι to probe into potential influence degree that the form of product’s attributes to emotion, and the result of study is found that the influence of emotion reaction is 【body、handle、outlet、base、cover】, and combine with each product’s attributes with highest score, it will produce the product that can express the emotion most, and derive out “the assessment rule of product’s form ”.

中文摘要 -------------------------------------------------------------------------- i
英文摘要 -------------------------------------------------------------------------- ii
誌謝 -------------------------------------------------------------------------- iii
目錄 -------------------------------------------------------------------------- iv
表目錄 -------------------------------------------------------------------------- v
圖目錄 -------------------------------------------------------------------------- vi

一、 緒論-------------------------------------------------------------------- 1
1-1 研究背景-------------------------------------------------------------- 1
1-2 研究動機-------------------------------------------------------------- 2
1-3 研究目的-------------------------------------------------------------- 3
1-4 研究範圍與限制----------------------------------------------------- 3
1-5 研究架構與流程----------------------------------------------------- 3

二、 文獻探討-------------------------------------------------------------- 6
2-1 造形與形態之關係-------------------------------------------------- 6
2-2 概念與屬性----------------------------------------------------------- 6
2-3 情緒相關研究-------------------------------------------------------- 8
2-3-1 情緒的定義----------------------------------------------------------- 8
2-3-2 情緒與愉悅感-------------------------------------------------------- 8
2-3-3 愉悅感與產品的關係----------------------------------------------- 10
2-4 情緒量測-------------------------------------------------------------- 11
2-4-1 情緒量測的概況----------------------------------------------------- 11
2-4-2 自陳法的類型-------------------------------------------------------- 14
2-4-3 PrEmo情緒量表----------------------------------------------------- 17
2-4-4 情緒名詞之定義----------------------------------------------------- 20

三、 研究設計-------------------------------------------------------------- 21
3-1 研究架構-------------------------------------------------------------- 21
3-2 樣本收集與篩選----------------------------------------------------- 22
3-3 形態屬性解構與屬性分類----------------------------------------- 22
3-3-1 形態屬性解構-------------------------------------------------------- 23
3-3-2 屬性類型分類-------------------------------------------------------- 24
3-4 受測樣本建構-------------------------------------------------------- 24
3-4-1 受測樣本產生-------------------------------------------------------- 24
3-4-2 受測樣本模型建構-------------------------------------------------- 25
3-5 情緒量表-------------------------------------------------------------- 30
3-6 問卷設計與修正----------------------------------------------------- 30
3-7 正式問卷實施-------------------------------------------------------- 31
3-8 統計分析方法-------------------------------------------------------- 32

四、 調查結果統計與分析----------------------------------------------- 33
4-1 問卷人口結構分析-------------------------------------------------- 33
4-2 產品形態之情緒反應分析----------------------------------------- 34
4-2-1 圓柱形產品形態情緒分析----------------------------------------- 35
4-2-2 橢圓柱形產品形態情緒分析-------------------------------------- 36
4-2-3 半球形產品形態情緒分析----------------------------------------- 37
4-2-4 半橢圓球形產品形態情緒分析----------------------------------- 38
4-2-5 產品形態正、負情緒來源分析----------------------------------- 39
4-2-6 小結-------------------------------------------------------------------- 40
4-3 族群與情緒反應之關聯性分析----------------------------------- 41
4-3-1 性別對於產品形態情緒反應之差異----------------------------- 42
4-3-2 設計背景對於產品形態情緒反應之差異----------------------- 43
4-3-3 小結-------------------------------------------------------------------- 45
4-4 產品形態與情緒之關聯性分析------------------------------------ 46
4-4-1 數量化一類分析----------------------------------------------------- 46
4-4-2 各情緒最佳形態組合----------------------------------------------- 48
4-4-3 小結-------------------------------------------------------------------- 51
4-5 形態評估法則建立-------------------------------------------------- 52

五、 結論與建議----------------------------------------------------------- 53
5-1 研究結果-------------------------------------------------------------- 53
5-2 研究侷限與不足----------------------------------------------------- 54
5-3 後續研究建議-------------------------------------------------------- 55

參考文獻 -------------------------------------------------------------------------- 56

附錄一 -------------------------------------------------------------------------- 58
附錄二 -------------------------------------------------------------------------- 60
附錄三 -------------------------------------------------------------------------- 61
附錄四 -------------------------------------------------------------------------- 64
附錄五 -------------------------------------------------------------------------- 65

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