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研究生:賴佳宏
研究生(外文):Jia-Hong Lai
論文名稱:行動電話圖示動態之意象認知與最適化設計之研究
論文名稱(外文):A Study on Image cognition and Optimal Design of Motion Icon for Mobile Phones
指導教授:管倖生管倖生引用關係
學位類別:碩士
校院名稱:國立雲林科技大學
系所名稱:視覺傳達設計系碩士班
學門:設計學門
學類:視覺傳達設計學類
論文種類:學術論文
論文出版年:2006
畢業學年度:94
語文別:中文
論文頁數:109
中文關鍵詞:圖示意象行動電話感性工學動態
外文關鍵詞:Kansei Engineeringmobile phoneiconimageMotion
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本研究以行動電話為範圍,由相關文獻整理出最具代表性的選單圖示並定義出上下移動、左右移動、左右搖擺與前後縮放四種基本動態形式。首先透過動態閾值調查結果建立動作幅度與動作變化量間的關聯性預測模式,透過動態範圍適合度調查則提供了圖示動態表現上最佳動作幅度設定的依據。接著經由聯想與篩選找出符合四種動態表現形式的語彙,將代表性語彙與不同動作變化量的樣本組合搭配,進行動態意象調查問卷調查。實驗過程中用七階段程度之量表結果建立動作變化量與意象認知間的量化數據,將所得到之數據平均值進行迴歸分析,並由三次迴歸方程式建立出兩者之間的關聯性預測模式。因此設計師除了可利用本研究所開發的「最適動作變化量與意象預測方程式」來瞭解一般人對於行動電話圖示動態表現的最舒適速度之外,亦可從中預測各種語彙的意象得分,以利設計師選擇更適合圖示動態表現的設計組合。

研究結果發現:
1. 感性調查實驗將動作幅度加以限定在最佳動作幅度下進行,改變不同的動作變化量將會產生各種不同程度的意象表現,透過分析整理預測圖形與程式,則可更明確瞭解改變動作變化量將改變所傳達的意象程度。
2. 由於透過單因子變異數的分析結果,得知上下移動與左右移動的最適動作幅度3至6像素、左右搖擺10至26度、前後縮放16至 32%間,因此本研究的最適動作變化量與意象預測方程式亦可適用在這些動作幅度上。
一般人在主觀判斷舒適動作變化量的條件下,可認知的意象感受不如動作變化量接近或超過上、下閾時來得強烈,設計者可選擇接近上閾或下閾的動作變化量數值作為動態效果的設定,將有助於傳達出特定而明顯的意象認知。
動態效果可傳達多元意象,但許多意象的認知程度是相近的,從迴歸曲線比較圖的結果發現許多語彙或許在一般人對於意義的認知下有所區別,但以觀看動態效果為判斷的基準時,卻呈現相當類似的感受趨勢。
研究結果發現:
1.感性調查實驗將動作幅度加以限定在最佳動作幅度下進行,改變不同的動作變化量將會產生各種不同程度的意象表現,透過分析整理預測圖形與程式,則可更明確瞭解改變動作變化量將改變所傳達的意象程度。
2.由於透過單因子變異數的分析結果,得知上下移動與左右移動的最適動作幅度3至6像素、左右搖擺10至26度、前後縮放16至 32%間並無差異,因此本研究的最適動作變化量與意象預測程式亦可適用在這些動作幅度上。
3.一般人在主觀判斷舒適動作變化量的條件下可認知的意象感受不如動作變化量接近或超過上、下閾時來得強烈,設計者可選擇接近上閾或下閾的動作變化量數值作為動態效果的設定,將有助於傳達出特定而明顯的感受意象。
4.動態效果可傳達多元感受但許多意象的認知程度是相近的,從迴歸曲線比較圖的結果發現許多語彙或許在一般人對於意義的認知下有所區別,但以觀看動態效果為判斷的基準時,卻呈現相當類似的感受趨勢。
This study uses mobile phones as the research target and chooses the most representative menu icon according to the related references, which defines the four basic moving modes---vertical moving, horizontal moving, swinging and scaling. Initially, the first stage is to build the correlative prediction model between the moving range and the moving rate by using the results of motion threshold experiments. Moreover, the investigations of moderate moving range provides a basis for setting the best moving range in displaying the motion icon, the association and selection are used to find out the vocabularies which match the four moving modes. These representative vocabularies will be collocated with samples from the different moving rates to carry out the investigative questionnaires of moving Kansei images. The mean of quantification data is obtained by using the seven level scale during the experimental process and then the regression analysis is adopted to establish the correlative prediction model between moving rate and image cognition from the cubic curve. Therefore, by operating the “moderate moving rate and image prediction function” which is specially developed for this study, designers are able to use it to understand the most comfortable speed in mobile phones’ motion icons from the public and also to predict the image scores from every vocabulary, benefiting themselves to choose a better design module for the motion icons.

The results of this study shows that:
1.The experiment of moving Kansei limits this test can only be conducted with the best moving range. Different image performances will be presented while changing the different moving rate. It will be much clearer to know the expressed image level while changing the moving rate by analyzing and arranging the predictive icon and program.
2.The result of one-way ANOVA shows the best range for vertical and horizontal moving is from 3 to 6 pixels; for the range of swinging between 10 to 26 degrees and so as to the scaling from 16 to 32%. As a result, the moderate moving rate and image prediction function also apply to measure these moving ranges.
3.The realized image reception from the general public to judge subjectively the comfortable moving rate is less stronger than that of the moving rate is near or exceeding the upper and lower thresholds. It is suggested that designers choose the values of moving rates which are closer to the upper or lower thresholds as the setting of motion effect that helps to express the specific and clear image cognition.
4.Motion effects are able to express diverse feelings even though the feelings from many image levels are similarly. The comparative figure of curve prediction indicates that the general people have various definitions of meaning from many vocabularies; however, they appear to similar reactions when the evaluate standard is based on viewing the motion effect.
The study result shows:
1.The experiment of moving perception limits this test can only be conducted with the best moving range. Different image performances will be presented while changing the different moving rate. It will be much clearer to know the expressed image level while changing the moving rate by analyzing and arranging the predictive icon and program.
2.The result of one-way ANOVA shows the best range for vertical and horizontal moving is from 3 to 6 pixels. There is no difference for the range of swinging between 10 to 26 degrees and so as to the scaling from 16 to 32%. As a result, the moderate moving rate and image prediction program also apply to measure these moving ranges.
3.The realized image reception from the general public to judge subjectively the comfortable moving rate is less stronger than that of the moving rate is near or exceeding the upper and lower thresholds. It is suggested that designers choose the values of moving rates which are closer to the upper or lower thresholds as the setting of motion effect that helps to express the specific and clear feeling images.
4.Motion effects are able to express diverse feelings even though the feelings from many image levels are close. The comparative figure of curve estimation indicates that the general people have various definitions of meaning from many vocabularies; however, they appear to similar reactions when the evaluate standard is based on viewing the motion effect.
中文摘要 --------------------------------------------------------------------------------- i
英文摘要 --------------------------------------------------------------------------------- ii
誌謝 --------------------------------------------------------------------------------------- iii
目錄 --------------------------------------------------------------------------------------- iv
表目錄 ------------------------------------------------------------------------------------ vii
圖目錄 ------------------------------------------------------------------------------------ viii

一、前言 --------------------------------------------------------------------------------- 1
1.1 研究背景與動機 -------------------------------------------------------- 1
1.2 研究目的 ----------------------------------------------------------------- 3
1.3 研究範圍與限制 --------------------------------------------------------- 3
1.4 名詞釋義 -------------------------------------------------------------------
4
二、文獻探討 ---------------------------------------------------------------------------- 5
2.1 感性工學 ----------------------------------------------------------------- 5
2.1.1感性工學之定義與沿革 ---------------------------------------- 5
2.1.2感性工學的類型 --------------------------------------------------- 5
2.1.3感性工學的應用範疇 --------------------------------------------- 8
2.2 動態 ------------------------------------------------------------------------ 9
2.3 情緒 ------------------------------------------------------------------------ 12
2.4 閾限 ------------------------------------------------------------------------ 14
2.5 研究分析方法 -------------------------------------------------------------- 17
2.5.1迴歸分析法 ------------------------------------------------------------ 17
2.5.2 KJ法 ------------------------------------------------------------------ 17
2.5.3集群分析法 ------------------------------------------------------------ 18
2.6 小結 -------------------------------------------------------------------------- 19

三、研究方法 ------------------------------------------------------------------------------- 20
3.1 研究流程 -------------------------------------------------------------------- 22
3.2 動態形式的定義 ----------------------------------------------------------- 23
3.3 實驗樣本製作與實驗環境設定 ----------------------------------------- 24
3.3.1實驗樣本之功能選擇 --------------------------------------------- 24
3.3.2實驗環境規劃 -------------------------------------------------------- 26
3.4 實驗1:動態閾值調查 --------------------------------------------------- 27
3.5 實驗2:圖示動作幅度適合度調查 ------------------------------------ 29
3.6 實驗3:語彙聯想實驗 ----------------------------------------------- 31
3.7 實驗4:感性語彙篩選 ----------------------------------------------- 33
3.7.1感性語彙樣本分群實驗 ---------------------------------------- 33
3.7.2多元尺度分析 ---------------------------------------------------- 34
3.7.3.以集群分析進行代表性語彙之萃取 ------------------------- 40
3.8 實驗5:圖示動態感性意象調查 ------------------------------------- 47
3.8.1 訂定動態變動區間之前測實驗 ------------------------------ 47
3.8.2 動態感性調查實驗進行與分析方法 ------------------------ 48

四、結果分析 --------------------------------------------------------------------------- 50
4.1 動態閾值調查結果分析 ----------------------------------------- 50
4.1.1「上下移動」動態圖示之迴歸分析 --------------------------- 50
4.1.2「左右移動」動態圖示之迴歸分析 --------------------------- 52
4.1.3「左右搖擺」動態圖示之迴歸分析 --------------------------- 53
4.1.4「前後縮放」動態圖示之迴歸分析 --------------------------- 55
4.2 動作幅度適合度之單因子變異數分析---------------------------------- 57
4.3 圖示動態感性意象調查分析--------------------------------------- 60

五、結論與建議 ------------------------------------------------------------------------ 84
5.1 研究成果 ---------------------------------------------------------------- 84
5.1.1圖示動態動作變化量預測模式--------------------------- 84
5.1.2圖示動態最適化設計---------------------------------------- 85
5.1.3動態圖示設計與感性意象的對應關係 ----------------------- 86
5.2 研究侷限與不足 -------------------------------------------------------- 88
5.2 研究建議 ---------------------------------------------------------------- 88

參考文獻 ---------------------------------------------------------------------------------- 90



附錄
附錄一  動態閾值調查實驗需知 --------------------------------------- 94
附錄二  動態形式語彙聯想調查問卷 --------------------------------- 95
附錄三  專家語彙問卷 -------------------------------------------------- 96
附錄四  設定測試範圍的專家小組名單 ----------------------------- 100
附錄五  圖示動作幅度調查問卷 -------------------------------------- 101
附錄六  15位受測者語彙聯想結果整理 ------------------------------- 103
附錄七  圖示動態感性調查問卷 ----------------------------------- 105
參考文獻

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網站資料
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