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研究生:羅兆凱
研究生(外文):Tsao-Kai Lo
論文名稱:大量客製化能力之研究:前置因素與對企業競爭優勢之影響
論文名稱(外文):The Study of Mass Customization Capability: Antecedents and the Effects on Competitive Advantage
指導教授:陳家祥陳家祥引用關係
指導教授(外文):Ja-Shen Chen
學位類別:碩士
校院名稱:元智大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2006
畢業學年度:94
語文別:中文
論文頁數:84
中文關鍵詞:大量客製化企業能力企業敏捷性企業競爭優勢
外文關鍵詞:mass customizationfirm capabilitiesagilityfirm competitive advantage
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市場導向的競爭及資訊時代的來臨使得市場條件及顧客需求瞬息萬變,無任何企業能夠長期擁有競爭優勢。傳統大量生產之單一樣式之商品已無法滿足挑剔的顧客,而實施大量客製化做法為廠商於合理成本下滿足多元需求之重要選項之一。然而具備滿足多元需求之能力卻無法跟上變化的腳步則依然無法抓住市場中稍縱即逝之新機會。企業敏捷性使供應鏈達成高度整合,敏銳偵測新機會並運用供應鏈夥伴互補之能力對於新機會作出即時回應。而一企業之大量客製化生產能力及敏捷性全仰賴企業傑出之基礎能力。而本研究之宗旨即在於探討企業能力是否對於企業大量客製化能力及企業敏捷性造成影響,進而影響其競爭優勢。

經本研究對於企業能力、大量客製化能力、敏捷性及競爭優勢之相關文獻探討,對於其間之關聯性進行初步了解。於過程中發現,企業能力中之協同能力、製造能力及資訊技術能力可能對於企業之大量客製化能力及敏捷性產生正向關聯,而大量客製化能力及企業敏捷性對於企業競爭優勢也有正向關聯的可能性。因此,本研究以企業能力之協同能力、製造能力及資訊技術能力為自變數,大量客製化能力及企業敏捷性為中介變數,企業競爭優勢為應變數建構一模型假說。

以SPSS對於抽取之樣本進行分析,進而發現本研究假設之關聯皆具有正向關聯性,表示企業對於其協同能力、製造能力及資訊技術能力進行增強將進而提升其大量客製化能力及企業敏捷性,最終達成競爭優勢。而本研究同時也發現受測樣本之國內資訊電子產業普遍已具備精良之生產能力,但於策略層面之協同合作則仍為不足,建議其可加強合作深度達成資源共享及合作綜效。
The raising of market-driven competition and information technology adoption make market conditions and customers’ needs change instantly. Customers cannot be satisfied with mass producing products anymore, and mass customization producing becomes one of the alternatives to firms producing variety products in reasonable cost structure. The ability to fulfill variety customers’ needs is not sufficient to catch the new opportunities if firms cannot sense the changes. The agility makes the supply chain highly integrated and sense changes rapidly. It also enables the firms exchanging knowledge and abilities that they need instantly through the integrated network to exploit the new opportunities. And a firm’s performance on mass customization capability and agility are all depending on its fundamental capabilities. The main purpose of our research is to explore if a firm’s capabilities have effect on its mass customization capability and agility, further, on its competitive advantage.

According to the studying the relative materials to mass customization, agility, and competitive advantage, we found that the collaboration capability, the manufacturing capability, and the IT capability of a firm may have positive effect on its mass customization capability and agility. And it is also possible that a firm’s mass customization capability and agility have positive effect on its competitive advantage. Thus, we propose a correlative model including firm capabilities as independent variables, mass customization capability and agility as intermediate variables, and firm competitive advantage as dependent variable.

After the analysis of the sample data, we found that most of the hypothesis we proposed are sustained in our research. It means that the enhancement of a firm’s collaboration capability, manufacturing capability, and IT capability can enrich its mass customization capability and agility, further to acquire competitive advantage. Generally, we think that the firms in the IT industry in Taiwan have outstanding performance on manufacturing, but they should still work on the partners’ collaboration in strategic level. We suggest that firms can deepen the collaboration level to achieve resources sharing and collaboration synergy.
書名頁 i
中文摘要 ii
英文摘要 iii
誌謝 iv
目錄 v
表目錄 viii
圖目錄 ix
第一章 序論 1
1.1 研究背景及動機 1
1.2 研究目的 3
1.3 研究流程 4
第二章 文獻回顧 5
2.1 大量客製化 5
2.1.1 大量客製化概念 5
2.1.2 大量客製化能力 6
2.1.3 大量客製化類型及成功要素 7
2.2 企業能力 10
2.2.1企業能力探討 10
2.2.2 協同能力 11
2.2.3製造能力 12
2.2.4資訊技術能力 14
2.3 敏捷性 16
2.3.1 敏捷性定義 16
2.3.2敏捷性類型 16
2.3.3敏捷生產 18
2.4 競爭優勢 19
2.4.1 競爭優勢定義 19
2.4.2 競爭優勢來源 20
2.4.3 競爭優勢衡量 21
第三章 研究架構與研究方法 23
3.1 研究架構 23
3.2變數定義 24
3.3變數間關聯與假定 28
3.4 問卷架構與設計 31
3.4.1 問卷前測及修正 31
3.4.2 問卷架構提擬 31
3.4.3 研究對象與問卷收集 33
3.5 統計分析方法 34
第四章 資料分析與結果討論 36
4.1獨立樣本t檢定 36
4.2 適合度檢定 37
4.3 敘述性統計分析 39
4.3.1基本資料分析 39
4.3.2 構面統計量 41
4.4 驗證性因素分析(confirmatory factor analysis, CFA) 47
4.4.1 大量客製化能力之驗證性因素分析 47
4.4.2 協同能力之驗證性因素分析 48
4.4.3 製造能力之驗證性因素分析 49
4.4.4 資訊技術能力之驗證性因素分析 50
4.4.5 企業敏捷性之驗證性因素分析 51
4.4.6 企業競爭優勢之驗證性因素分析 52
4.4 問卷效度與信度分析 54
4.4.1效度分析 54
4.4.2 信度分析 55
4.5 相關分析 56
4.5.1企業能力(協同能力、製造能力及資訊技術能力)與大量客製化能力之相關係數分析 56
4.5.2企業能力(協同能力、製造能力及資訊技術能力)與企業敏捷性之相關係數分析 56
4.5.3大量客製化能力與企業競爭優勢之相關係數分析 57
4.5.4企業敏捷性與企業競爭優勢之相關係數分析 57
4.5.5各構面之相關係數分析 58
4.7 迴歸分析 59
4.7.1企業能力對於大量客製化能力之影響 59
4.7.2企業能力對於企業敏捷性之影響 60
4.7.3大量客製化能力及企業敏捷性對於企業競爭優勢之影響 61
4.8 結果討論 63
4.8.1 企業能力對於大量客製化能力影響之結果討論 63
4.8.2 企業能力對於企業敏捷性影響之結果討論 64
4.8.3大量客製化能力及企業敏捷性對於企業競爭優勢影響之結果討論 65
第五章 結論及未來研究方向 67
5.1研究結論 67
5.1.1 企業能力對於大量客製化能力之影響 67
5.1.2 企業能力對於企業敏捷性之影響 68
5.1.3大量客製化能力及企業敏捷性對於競爭優勢之影響 68
5.2 管理意涵 69
5.3 研究限制 70
5.4 未來研究方向 71
參考文獻 72
附錄 79
附錄一 問卷 79
附錄二 感謝函 84
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1. 台灣地區2005年版TOP5000企業電子名錄。中華徵信所企業股份有限公司
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