中文部分
1.中華電信網站(http://web.cht.com.tw)。
2.孫明源 (民92) 。服務品質、服務價值、滿意度與顧客行為意向關係之研究─ 以固網寬頻上網服務為例。國立成功大學電信管理研究所論文。3.徐心怡(民89)。消費者促銷知覺價值與促銷偏好程。元智大學管理研究所碩士論文。4.徐達光(民92)。消費者心理學-消費者行為的科學研究。台北市:臺灣東華書局。
5.財團法人台灣網路資訊中心網站資料(http://www.twnic.net.tw/)。
6.莊麗卿(民90)。實用促銷手冊。台北市:遠流出版事業股份有限公司。
7.陳康莊(民92) 。關係品質與忠誠度關係之研究—以中華電信公司ADSL顧客為例。國立交通大學經營管理研究所碩士論文。8.陳瑩郿(民92) 。價格促銷呈現方式對消費者商店選擇之影響-以連鎖藥妝店為例。國立交通大學管理科學研究所碩士論文。9.陳蕙美(民91)。促銷誘因型式與提供時機對消費者購買意願影響之探討-以行動電話門號為例。國立高雄第一科技大學行銷與流通管理系研究所碩士論文。10.楊治中(民92)。大學生對行動電話之消費行為分析。中華大學經營管理研究所碩士論文。11.經建會網站(http://www.cepd.gov.tw/)。
12.劉芳梅(民90)。我國網際網路服務業之產業結構分析與研究。資策會,Internet 應用研究計畫,經濟部技術處委託。
13.劉美琪(民87)。促銷管理-理論與實務。台北市:正中書局。
14.數位聯合網站資料(http://www.seed.net.tw/)。
15.鄭義郎(民89)。品牌定位、價格促銷與惠顧意圖間關係之研究。高雄第一科技大學行銷與流通管理研究所碩士論文。英文部分
1. Aaker, D. A. (1973). Toward a normative model of promotional decisionmaking. Management Science, 19(6), 593-603.
2. Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York: The Free Press.
3. Allenby, G. M. & Lenk, P. J. (1995). Reassessing brand loyalty, price sensitivity, and merchandising effects on consumer brand choice. Journal of Business & Economic Statistics, 13, 281-289.
4. Bass, F. M. & Talarzyk, W. W. (1972). An attitude model for the study of brand preference. Journal of Marketing Research, 9(2), 93-96.
5. Bawa, K. & Shoemaker, R. W. (1987). The coupon-prone consumer: Some findings based on purchase behavior across product classes. Journal of Marketing, 51, 99-110.
6. Beem, E. R. & Shaffer, H. J. (1981). Triggers to customer action- Some elements in a theory of promotional inducement (pp.81-106). Cambridge, MA: Marketing Science Institute.
7. Berkman, H. W. & Gilson, C. (1987). Advertising: Concepts and strategies. New York: Random House.
8. Berkowitz, E. N. & Walton, J. R. (1980). Contextual inference on consumerprice response: An experimental analysis. Journal of Consumer Research, 17, 349-358.
9. Bhasin, A., Dickinson, R., Hauri, C.G., & Robinson, W.A. (1989). Promotion investments that keep paying off. The Journal of Consumer Marketing, 6, 31-36.
10.Blackwell, R. D. (1995). Consumer behavior (6th ed.). Hinsdale, Ill: Dryden Press.
11.Blatterg, R. C. & Neslin, S. A. (1990). Sales promotion: Concepts, methods, and strategies. Englewood Chiffs, N.J: Prentice-Hall.
12.Bolton, R. N. (1998). A dynamic model of the duration of the customer’s relationship with a continuous service provider: The role of satisfaction. Marketing Science, 17(1), 45-65.
13.Campbell, L. & Diamond, W. D. (1990). Franing and sales promotions: The characteristics of a good deal. Journal of Consumer Marketing, 7(4), 25-31.
14.Chandon, P., Wansink, B., & Laurent, G. (2000). A benefit congruency framework of sales promotion effectiveness. Journal of Marketing, 64(10), 65-81.
15.Della Bitta, A. J., Monroe, K. B. & Mcginnis, M. (1981). Consumer perceptions of comparative price advertisements. Journal of Marketing Research, 18, 416-427.
16.Dommermuth, W. P. (1989). Promotion: Analysis, creativity and strategy (2nd ed.). Boston, Mass: PWS-Kent Publishing Company.
17.Fornell, C. & Wernerfelt, B. (1987). Defensive marketing strategy by customer complaint management. Journal of Marketing Research, 24, 337-346.
18.Ganesh, J., Arnold, M. J. & Reynolds, K. E. (2000). Understanding the customer base of service providers: An examination of the differences between switchers and stayers. Journal of Marketing, 64, 65-87.
19.Heide, B. J. & Weiss, A. M. (1995). Vendorconsideration and switching behavior for buyers in high-technology markets. Journal of Marketing, 59, 30-43.
20.Indrajit, S. (2000). Consumer''s perceptions of promotional framing of price. Psychology & Marketing, 17(3), 257-275.
21.Inman, J. J., Dyer, J. S. & Jianmin J. (1997). A generalized utility model of disappointment and regret effects on post-choice valuation. Marketing Science 16(2), 97-111.
22.Jacoby, J. & Chestnu, R. W. (1978). Brand loyalty measurement and management. New York: John Wiley.
23.Jones, M. A., Mothersbaugh D.A., & Beatty S. E. (2000). Switching barriers and repurchase intentions in service. Journal of Retailing, 76(2), 259-274.
24.Kahn, B. E. (1995). Consume variety seeking among goods and services: An integrative review. Journal of Retailing Research and Consumer Service, 2(3), 139-148.
25.Kalyanaram, G. & John D. C. (1994). An empirical analysis of latitude of price acceptance in consumer package goods. Journal of Consumer Research, 21, 408-418.
26.Keaveney, S. M. (1995). Customer switching in service Industries: An exploratory study. Journal of Marketing, 59, 71-82.
27.Kerin, R. A., Varadarajan, V., & Peterson, R. A. (1992). First-mover advantage:A synthesis, conceptual framework, and research propositions. Journal of Marketing, 56, 33-52.
28.Kotler, P. (1998). Marketing management: Analysis, planning, implementation and control(8th ed.). New Jersey: Prentice Hall.
29.Kuhl, J. & Beckmann, J. (1985). Historical perspectives in the study of action control. In action control: From cognition to behavior, 89-100.
30.Monroe, K. B. (1990). Pricing: Marking profitable decision (8th ed.). New York: Harper and Row.
31.Nunnally, J. C. (1978). Psychometric theory (2nd ed.). New York: McGraw-Hill.
32.Oliva, T. A., Oliver, R. L. & MacMillan, I. C. (1992). A catastrophe model for developing service satisfaction strategics. Journal of Marketing, 56, 83-95.
33.Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decision. Journal Marketing Research, 17, 460-469.
34.Oliver, R. L. (1999). Whence consumer loyalty? Journal of Marketing, 63, 33-44.
35.Olson, J. C. (1977). Price as an Information cue: Effects in product evaluation. New York: North Holland Publishing Company.
36.Olson, J.C. (1990). Consumer behavior and marketing strategy. Irwin, IL: Homewood Company.
37.Prentice, R. M. (1975). The CFB approach to advertising / Promotion spending. Cambridge: Marketing Science Institude.
38.Priya, R. & Kim C. (1999). When do price promtions affect pretrial brand evaluation. Journal of Marketing Research. 8, 211-222.
39.Reynolds, F. D., & Wells, W. (1977). Consumer behavior. NY: McGraw-Hill.
40.Reynolds, T. J. & Gutman, J. (1984). Advertising is image management. Journal of Advertising Research, 24(1), 7-11.
41.Rosalind, M. & Audrey, G. (2002). The conceptual development of customer loyalty measurement: A proposed scale. Journal of Targeting, Measurement and Analysis for Marketing, 11( 3), 230–243.
42.Rust, R. T. & Anthony, J. Z. (1993). Customer satisfaction, customer retention, and market share. Journal of Retailing, Vol.69, No.2, 193-215.
43.Sambandam, R. & Lord, K. R. (1995). Switching behavior in sutomobile markets: A consideration-sets model. Journal of the Academy of Marketing Science, 23, 57-65.
44.Schultz, D. E. & Robinson, W. A. (1982). Sales promotion management. Chicago, IL: Crain book.
45.Seibert, L. J. (1997). What consumers think about bonus pack sales promotion. Marketing News, 31(4), 9-11.
46.Sheth, J. N. (1968). A factor analytical model of brand loyalty. Journal of Marketing Research, 5(4), 395-405.
47.Shimp, T. A. (1990). Promotion management and marketing communication. Chicago, IL: Dryden Press.
48.Sivakumar, K. & Raj, S.P. (1997). Quality tier competition: How price change influences brand choice and category choice. Journal of Marketing, 61, 71-84.
49.Williams, J. E., Robert H., & Bearden, W. O. (1980). Correlateof consumer susceptibility to coupons in new grocer product introductions. Journal of Ad vertising, 19(3), 31-46.
50.Zahorik, A. J. (1985). Customer statisfaction, customer retention, and market share. Journal of Retailing, 69(2), 193-215.