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研究生:蔡慧姿
研究生(外文):Hui-Tzu Tsai
論文名稱:中小企業服務創新研究-以淡水黃金水岸、八里左岸商家為例以淡水黃金水岸、八里左岸商家為例
論文名稱(外文):Service Innovation of SMEs -The Golden Coast and Bali Zou-An Firms
指導教授:李沿儒李沿儒引用關係
指導教授(外文):Yan-Ru Li
學位類別:碩士
校院名稱:真理大學
系所名稱:管理科學研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2007
畢業學年度:95
語文別:中文
論文頁數:92
中文關鍵詞:服務創新中小企業線性結構模式
外文關鍵詞:Service innovationSMEsAMOS
相關次數:
  • 被引用被引用:1
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  • 收藏至我的研究室書目清單書目收藏:6
服務創新不僅在歐、美、日是重要的研究議題,在國內隨著製造業外移的趨勢下,產業轉型是政府和企業共同面對的挑戰。各國有關單位及學者專家對於「服務業」之研究仍然不足,且過去創新管理文獻中,創新研究多集中於產品或製程創新,服務創新並沒有受到應有的重視,而服務創新文獻也主要集中在大型企業,在產業類型方面,則是集中在金融業和資訊業,忽略了其它產業及中小型企業對於服務創新的研究。本研究調查淡水黃金水岸、八里左岸之服務創新情形,94年位於淡水河兩岸的「八里左岸」與「黃金水岸」,1年內就吸引遊客534萬人,這證明淡水河在河岸景觀改造之後,更加展現出它獨有的觀光魅力。本研究針對商圈內之業主進行普查,共計回收113份問卷,最後再輔以6場深入訪談來確認研究結果的正確性。
本文對於學術或是實務上均有相當重要之意涵,首先文獻上不僅缺乏中小企業在服務創新上的調查,而研究結果提出了吸收能力為服務創新與知識管理活動的基石。在實務上,本研究發現中小企業的服務創新確實可以帶動組織績效,而廠商多半是著重在情境與組織創新活動上。但是中小企業限於人力,使得知識管理的工作並不豐富,但是確實可以促進組織績效,本研究也建議中央政府或地方政府相關單位應該重視中小企業知識管理平台或技術的培養。此外,文化工作者也建議淡水的服務創新活動,應該加強和文化活動的結合,以創造地方特色。本研究透過普查方式調查淡水黃金水岸企業服務創新情況,並且加入吸收能力與知識管理活動豐富研究內涵,可以彌補淡水地區缺乏服務業調查機制的問題。透過淡水地區利害關係人的訪談內容可以幫助我們加強淡水地區黃金水岸服務業之創新發現,提供給業界做參考。
Service innovation is not only an important issue in Europe, the United States and Japan but is challenge between government and enterprise which are face together with the offshore migration of business activities. The vast majority of innovation studies focus on product and technological within larger manufacturing, finance and information industries which has ignored other industries and small-sized enterprise.
The growth in the scale and importance of the service sector in Tamsui with the limited analysis of innovation in the service industries, provide a prime justification for this study. Data were examined from two groups: The Golden Coast and Bali Zou-an. The finding suggest as following:
Firstly, following knowledge economy, small and medium-sized enterprises need realize the importance of information management. This study through exploratory interview and found the knowledge management actives in Tamsui shops is not completely. We still found that the management knowledge is not direct benefiting to service innovation at the same time, because shops of business area generally lack the application technology of information and exchange knowledge in Intra-industry. In fact, it will have more creativity through organized knowledge management methods will contributes to have systematic integrated knowledge. Secondly, the absorptive capacity is a major important competency to successfully service innovation for Golden River and Bali. Manager should improve communication and interaction ability of business, and encourage the staff to study professional and other knowledge more, learn knowledge each other, cooperate with outside enterprise actively sufficiently, train professional talents and build marketing MIS.
目錄
目錄 I
圖目錄 IV
表目錄 V
第壹章 緒論 1
第一節 研究動機 3
第二節 研究目的 4
第貳章 文獻探討 5
第一節 服務創新 5
第二節 知識管理 11
第三節 吸收能力 21
第四節 組織績效 26
第五節 吸收能力與服務創新、知識管理、組織績效關係 27
第六節 知識管理活動及其與服務創新、組織績效之關係 29
第七節 服務創新與組織績效 30
第參章 研究方法 32
第一節 研究流程 32
第二節 研究架構 32
第三節 變數操作性定義與衡量 33
第四節 抽樣設計 35
第五節 問卷設計 37
第六節 資料蒐集方法 39
第七節 資料分析方法 39
第肆章 資料分析與結果 43
第一節 問卷回收結果 43
第二節 廠商基本背景 43
第三節 結構化模式分析與討論 46
第伍章 結論與建議 59
第一節 結論 59
第二節 管理意涵 61
第三節 研究限制 63
第四節 未來研究方向 64
參考文獻 65
中文部份 65
英文部分 65
網站部分 70
附錄一:知識管理活動調查問卷 71
附錄二:淡水地區服務創新之問卷調查 74
附錄三:訪談記錄稿 78
參考文獻
中文部份
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6.李沿儒,2005,「如何讓知識管理更有效」,產業管理學報,第六卷第一期,第72-76頁。

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