一、中文部份
(一)書籍
1.方世榮(1996)。行銷學。台北市:三民書局。
2.李明宗(1994)。休閒、觀光、遊憩論文集。台北市:地景企業股份有限公司。
3.李貽鴻(1986)。觀光行銷學:供給與需求。台北市:淑馨出版社。
4.林東封(2004)。旅遊電子商務經營管理。台北市:揚智文化事業股份有限公司。
5.曹勝雄(2001)。觀光行銷學。台北市:楊智文化。
6.陳順宇、鄭碧娥(2004)。統計學(第四版)。台北市:華泰書局。
7.黃俊英(2001)。行銷學的世界。台北市:天下出版社。
8.蔡桂妙(1992)。觀光行銷學。高雄市:高雄工專出版。
9.賴士奇、吳嘉哲、劉揚愷、楊子蕙 譯(2000)。Swift, R. S. 原著。深化顧客關係管理。台北市:ARC遠擎管理顧問公司。
10.謝智謀、王怡婷 譯(2001)。Swarbrooke, J. & Horner, S. 原著。觀光消費行為─理論和實務。台北市:桂魯有限公司。
11.魏上凌、黃麗霞、邱郁琇、廖本哲 譯(2005)。Charles, W. L., Joseph, F. H., & Carl, M. 原著。行銷管理。台北市:新陸書局股份有限公司。
(二)研究報告
1.內政部營建署(1990)。都市計劃專業用語之解說及彙編。台北市:中華民國都市計劃學會。
2.交通部觀光局(1992a)。國民旅遊模式及遊憩行為分析研究報告,專案計畫研究報告第壹部份:國民旅遊人次估計。台北市:交通部觀光局。
3.交通部觀光局(1992b)。國民旅遊模式及遊憩行為分析,專案計畫總結報告。台北市:交通部觀光局。
4.交通部觀光局(1994)。中華民國八十二年台灣地區國民旅遊狀況調查報告。台北市:交通部觀光局。
5.交通部觀光局(1998)。週休二日實施對國人國內旅遊的影響調查報告。台北市:交通部觀光局。
6.交通部觀光局(2001)。中華民國90年國人旅遊狀況調查報告。台北市:交通部觀光局。
7.交通部觀光局(2002)。中華民國91年國人旅遊狀況調查報告。台北市:交通部觀光局。
8.交通部觀光局(2003)。中華民國92年國人旅遊狀況調查報告。台北市:交通部觀光局。
9.交通部觀光局(2004)。中華民國93年國人旅遊狀況調查報告。台北市:交通部觀光局。
10.交通部觀光局(2005)。中華民國94年國人旅遊狀況調查報告。台北市:交通部觀光局。
11.行政院主計處(1995)。中華民國八十三年台灣地區國民休閒生活調查報告。台北市:行政院主計處。
12.陳昭明(1981)。臺灣森林遊樂需求、資源、經營之調查與分析。台北市:臺灣大學森林學系森林遊樂研究室。
(三)報章雜誌
1.後非典時期國內旅遊調查:十月復甦商務先行(2003年11月12日)。中華工商時報。
(四)期刊論文
1.李銘輝(1991)。遊憩需求與遊客行為特性之探討。戶外遊憩研究,4(1),17-33。2.沈立、林晏州(1999)。遊客選擇搭乘遊園公車行為之影響因素探討─以陽明山國家公園為例。戶外遊憩研究,12(1),41-59。3.曹勝雄、徐美婷(2003)。主題旅遊者心理描述與選擇模式之研究。旅遊管理研究,3(1),23-41。4.陳水源(1990)。遊憩需求與遊憩體驗之研討。交通建設,39(9),9-14。5.陳思倫、劉錦桂(1992)。影響旅遊目的地選擇之地點特性及市場區隔之研究。戶外遊憩研究,5(2),39-70。6.楊文燦、吳佩芬(1997)。主題園遊客對主題意象認知之研究─以六福村主題遊樂園為例。戶外遊憩研究,10(2),67-92。7.葉光毅、黃逢章(1989)。國家公園觀光遊客之交通行為研究。戶外遊憩研究,2(4),41-49。8.鄭天爵(1994)。青少年學生長假日(寒假、春假)自家外休閒活動特徵研究─以宜蘭農工專校五專低年級學生為例。宜蘭農工學報,9,185-199。9.黃以孟、賴士奇(2001)。強化金融服務業的顧客關係管理,贏取顧客的終身價值。eBusiness Executive Report,6(22),80-87。(五)未出版學位論文
1.王惠如(1992)。季節性效益區隔之研究─以太魯閣國家公園為例。未出版之碩士論文,國立中興大學園藝學研究所,台中市。2.江佳慧(2002)。家庭休閒消費支出結構之研究。未出版之碩士論文,輔仁大學應用統計研究所,台北縣。3.李正俞(1994)。台灣地區消費與休閒之實證研究。未出版之碩士論文,中國文化大學經濟學研究所,台北市。4.屈立文(1997)。阿里山森林鐵路遊客行為及市場區隔分析之研究。未出版之碩士論文,國立成功大學都市計畫研究所,台南市。5.林毓美(2006)。臺灣地區居民國內旅遊行為之研究─以臺北縣市居民為例。未出版之碩士論文,輔仁大學應用統計學研究所,台北縣。6.邱士榮(1993)。休閒遊憩利益區隔之研究。未出版之碩士論文,逢甲大學土地管理研究所,台中市。7.段良雄(1979)。遊憩設施區位之選定─極大熵法之應用。未出版之碩士論文,國立中興大學都市計劃研究所,台中市。
8.洪淑禎(1992)。觀光遊憩需求強度之研究─階層羅吉特模式之應用。未出版之碩士論文,國立成功大學都市計劃研究所,台南市。9.張嵐蘭(2001)。遊客渡假生活型態與旅遊目的地選擇偏好關係之研究。未出版之碩士論文,大葉大學休閒事業管理研究所,彰化縣。10.陳佳緯(2005)。應用資料採礦於顧客價值分析之研究─以旅遊業為例。未出版之碩士論文,東海大學工業工程與經營資訊學系,台中市。11.陳凌娟(2003)。經常性旅遊之國人在台旅遊滿意度相關因素之探討。未出版之碩士論文,國立嘉義大學管理研究所,嘉義市。12.陳湘東(2001)。娛樂事業現況與未來。未出版之碩士論文,朝陽科技大學休閒事業管理學研究所,台中市。
13.陳顥文(2000)。台灣地區家庭國內外旅遊消費支出之分析。未出版之碩士論文,國立海洋大學漁業經濟研究所,基隆市。14.楊勝博(1999)。隔週休二日國內旅遊參與型態影響之研究─以九族文化村、劍湖山世界遊樂區為例。未出版之碩士論文,逢甲大學建築及都市計畫研究所,台中市。15.劉又甄(1999)。從週休二日旅運特性探討城際運輸競爭之態勢─以台鐵為例。未出版之碩士論文,國立交通大學運輸研究所,台北市。16.鄧敏怡(2006)。資料採礦於旅行業新產品開發與顧客關係管理之研究。未出版之碩士論文,國防大學國防管理學院資訊管理研究所,台北縣。17.謝淑娟(2001)。區域間國民旅遊人次互動關係之研究。未出版之碩士論文,朝陽科技大學休閒事業管理學研究所,台中縣。二、英文部份
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