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研究生:賀亦璿
研究生(外文):Yi- Shiuan He
論文名稱:以紮根理論探討產品躍進式創新-以台灣數位內容產業為例
論文名稱(外文):Studying radical product innovation through grounded theory-Empirical study of Digital Content Industry
指導教授:莊立民莊立民引用關係
學位類別:碩士
校院名稱:長榮大學
系所名稱:經營管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2007
畢業學年度:95
語文別:中文
論文頁數:186
中文關鍵詞:數位內容產業產品創新躍進式創新質性研究紮根理論
外文關鍵詞:digitalized-content industryproduct innovationradical innovationqualitative researchgrounded theory
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在現今科技發達的時代,政府列為「新世紀兩兆雙星產業發展計畫」的數位內容產業日趨發達與進步,而各相關企業在面臨越來越激烈之競爭的環境時,對於將產品做躍進式的創新一直都成為各家業者積極努力的目標,瞭解管理者所處之情境及想法對於其選擇產品躍進式創新所產生之影響的行為模式也因此成為各家業者研究之重點。
本研究採取紮根理論(Grounded theory)研究法,對數位內容產業的個案公司之管理者作深度訪談,透過訪談記錄之整理分析與紮根理論之概念,對資料進行編碼,建構管理者對於產品躍進式創新的決策之選擇的決策過程。本研究以理論抽樣的方式,共計訪問四位受訪者,總共歸納出五十八個開放編碼、十四個核心編碼,最後在選擇編碼階段,則將十五個主軸編碼歸納成動機、決策過程以及影響變數三大概念,建構出數位內容產業業者其中管理者對於產品的躍進式創新的決策模式。研究結果發現:管理者對於產品的躍進式創新的決策模式為:數位內容產業對於產品的躍進式創新之創新動機,受外在環境影響程度大於組織或公司產品內存在的問題和需求,且需衡量組織內、外部環境以及管理者對於創新的開放程度是否影響產品創新性,以利發展產品創新方案;數位內容產業對於將做產品躍進式創新的想法多來自一定規模的公司或組織外部,而該產業下影響管理者將產品做躍進式創新的還是以市場需求以及時代演進為主。
In the age of science and technology , the digitalized-content industry of “the industry development plan of 2 millions million double stars of new era” made by government is developing and advancing. When each related enterprises faces the increasingly competitive environment, to make products radical innovation always becomes a target that all enterprises actively strive for achieving; therefore, to understand the situation where managers stay and their thought which influenced their choice of products with radical innovation-this behavioral pattern becomes the main point for each enterprises to study.
Grounded theory is used in this study, plus the deep interview with managers of case enterprises in digitalized-content industry. Through the work-up and analysis of the interview record and the concept of rooting theory, the data can be coding and the process of decision making on the choose of products with radical innovation. In this study, the theoretical sampling is adopted. There were four interviewees, 58 open coding generalized, 14 core coding. In the step of choosing coding, 15 spindle coding were generalized to 3 concepts: such as motivation, process of decision-making, and variable influence, to construct the decision pattern of products with radical innovation from managers in digitalized content industry. The study found that manager’s decision pattern of products with radical innovation is: the innovation motivation of products with radical innovation from digitalized content industry is influenced more by the external environment than the questions and demand existed in products in organizations or enterprises. In addition, it’s necessary to measure whether both internal and external environment in organizations and managers influence innovation of products in terms of the opening range of innovation for benefiting the plan of product innovation. The idea of products with radical innovation from digitalized content industry mostly came from enterprises with certain scale or external of organizations, and under the influence of making products radical innovation in the industry should still focus on the demand of markets and development of the times.
摘要 I
ABSTRACT II
目錄 IV
表目錄 VI
圖目錄 VII
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 5
第三節 研究目的 14
第四節 研究範圍 15
第五節 研究流程 16
第二章 文獻探討 17
第一節 數位內容產業 17
第二節 創新 23
第三節 產品創新 39
第四節 紮根理論 54
第三章 研究設計 69
第一節 研究抽樣原則 70
第二節 資料蒐集原則 74
第三節 資料分析原則 76
第四章 研究結果與資料分析 78
第一節 受訪者基本資料介紹與相關整理 78
第二節 開放編碼 84
第三節 主軸編碼 87
第四節 選擇編碼 100
第五節 效度 105
第六節 三角測量法 107
第五章 研究發現 108
第六章 結論與建議 111
第一節 結論 111
第二節 建議 113
參考文獻 116
附錄一 130
附錄二 132
附錄三 134
附錄四 170
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網址參考文獻
1.甲馬創意,http://www.jamar.com.tw/j_m/j_m.htm
2.APTG亞太電信集團,http://www.aptg.com.tw/
3.數位時代雙週,http://www2.bnext.com.tw/
4.數位之牆-產業動態,QUALCOMM與亞太行動寬頻共創無線數
據服務榮景http://www.digitalwall.com/
5.鈊象電子股份有限公司,http://www.igs.com.tw/www/index.html
6.華藝數位藝術股份有限公司,
http://adb.airiti.com/airiti_portal/modules/tinyd0/
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