參考文獻
一、中文部分
1.尤浚豪(2002)。FCB模式對廣告溝通效果之研究。未出版碩士論文,淡江大學國際企業研究所,台北。2.王穎琪(1991)。FCB 模式之驗證研究,以臺灣地區口香糖廣告為例。未出版碩士論文,輔仁大學大傳播研究所,台北。3.金川淳、森住昌弘、多田正仁、砂子一雄(1987)。理性消費、感性消費:你是哪一種消費者業強出版社。
4.洪瑞霞(1996)。電視廣告的語言選擇。未出版碩士論文,輔仁大學語言研究所,台北。
5.陳宜足(1995)。廣告感性策略下,「異形廣告」、「無彩色廣告」與「一般廣告」對FCB模式區隔中產品之溝通效果研究。未出版碩士論文,國立交通大學應用藝術研究所,新竹。6.陳招束 (1999)。台灣廣告使用外國符碼之初探研究。未出版碩士論文,國立政治大學廣告研究所,台北。7.陳秋雲(2001)。廣告代言人與FCB模型之廣告效果研究。未出版碩士論文,淡江大學國際企業研究所,台北。8.陸運嫻(2004)。產品涉入程度、滿意度與再購行為之相關性-以產婦的醫療服務接觸為例。未出版碩士論文,義守大學管理科學研究所,高雄。9.黃俊英(1990)。涉入的理論發展與實務應用。管理科學學報。7(1),15-29。
10.趙琪(1988)。FCB模式之研究:「涉入」與「理性/感性」二構面之整合性探討。未出版碩士論文,淡江大學管理研究所,台北。11.蔣欣蕊 (2001)。以古典制約模式探討外語態度對廣告溝通效果之影響。未出版碩士論文,國立成功大學企業管理研究所,台南。二、英文部份
1.Atkin, C. and Block, M. (1983). Effectiveness of Celebrity Endorsers. Journal of Advertising Research, 23(2), 57-61.
2.Baker, M. J. and Churchill, G. A. (1977). The Impact of Physically Attractive Models on Advertising Evaluations. Journal of Marketing Research, 14(4), 528-555.
3.Batra, R. and Ray, M. L. (1986).Affective Responses Mediating Acceptance of Advertising.Journal of Consumer Research, 13(2), 236-249.
4.Bruner II, G. C. and Kumar, A. (2000). Web Commercials and Advertising Hierarchy of Effects. Journal of Advertising Research, 40(1), 35-44.
5.Cargile, A. C. and Giles, H. (1998). Language Attitudes Toward Varieties of English: an American-Japanese Context. Journal of Applied Communication Research, 26(3), 338-356.
6.Caudle, F. M. (1994). National Boundaries in Magazine Advertising: Perspectives on Verbal and Nonverbal Communication. In B. G. English (Ed.), Global and Multinational Advertising (pp.117-140). Hillsdale, NJ: Lawrence Erlbaum Associates.
7.Clarke, K. and Belk, R. (1978). The Effects of Product Involvement and Task Definition on Anticipated Consumer Effort. Advances in Consumer Research, 5, 313-318.
8.Congreve, A. (2004). Linguistic Attitudes of Students Towards Arabic and English. University English Program King Fahd University of Petroleum and Minerals.
9.Cronbach, L. J.(1951).Coefficient alpha and the internal structure of tests. Psychometrika, 16, 297-334.
10.Giles, H. and Ryan, E. B. (1982). Prolegomena for Developing a Social Psychological Theory of Language Attitudes. In E. B. Ryan and H. Giles (Eds.), Attitudes toward language variation: Social and applied contexts (pp.208-223). London: Edward Arnold.
11.Hair, J. F., Anderson, P. E., Tatham, R. L. & Black, W. C. (1998). Multivariate Data Analysis(5th ed.). New Jersey: Perntice-Hall.
12.Ladegaard, H. J. (1998). Assessing National Stereotypes in Language Attitude Studies: The Case of Class-consciousness in Denmark. Journal of Multilingual and Multicultural Development, 19(3), 182-198.
13.Lastovicka, J. L. and Gardner, D. M. (1979). Components of Involvement. In J. C. Maloney and B. Silverm (Eds.), Attitude Research Plays for High Stakes, (pp.53-73). Chicago, American Marketing Association.
14.Lavidge, R. J. and Steiner, G. (1961). A Model for Predictive Measurements of Advertising Effectiveness. Journal of Marketing, 25, 59-62.
15.Liu, F. and Mizerski, D. (2002). The Relationship between Bilinguals’ Attitude towards Language and their Comprehension of Mandarin Radio Advertising: A Cantonese Reaction. Proceedings of Australian and New Zealand Marketing Academy (pp.1341-1347). Western Australia.
16.MacKenzie, S. B., Lutz, R. J. and Belch, G. E. (1986). The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations. Journal of Marketing Research, 23(2), 130-143.
17.Mitchell, A. A. and Olson, J. C. (1981). Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?. Journal of Marketing Research, 18(3), 318-332. 18.Mulac, A. (1976). Assessment and Application of the Revised Speech Dialect Attitudinal Scale. Communication Monographs, 43, 238-245.
19.Oliver, R. L. and Bearden, W. O. (1983). The role of involvement in satisfaction processes. In R. P. Bozzi and A. M. Tybout (Eds.), Advances in consumer research, Series 10 (pp.205-255). Provo, UT: Association for Consumer Research.
20.Ray, G. B. and Zahn, C. J. (1999). Language Attitudes and Speech Behavior: New Zealand English and Standard American English. Journal of Language and Social Psychology, 18 (3), 310-319.
21.Ray, N. M., Ryder, M. E. and Stanley V. Scott (1991). Toward an Understanding of Use of Foreign words in Prints Advertising. Journal of International Consumer Marketing, 3(4), 69-97.
22.Saville-Troike, M. (1982). The Ethnography of Communication: An Introduction. Oxford: Blackwell.
23.Stern, B. and Zaichkowsky, J. L. (1991). The Impact of ''Entertaining? Advertising on Consumer Responses. Australian Marketing Researcher, 14(1), 68-80.
24.Stuart, E. W., Shimp, T. A. and Engle, R. W. (1987). Classical conditioning of consumer attitudes: Four experiments in an advertising context. Journal of Consumer Research, 14 (2), 334-349.
25.Scultz, D. E., Martin D. and Brown W.P. (1984). Strategic Advertising Campaigns, Chicago:Crain Books, Division of Crain Communications, Inc.
26.Vaughn, R. (1980). How Advertising Works: A Planning Model. Journal of Advertising Research, 20(5), 27-33.
27.Vaughn, R. (1986). How Advertising Works: A Planning Model Revisited. Journal of Advertising Research, 26(1), 57-63.
28.Weinberger, M. G. and Spotts, H. E. (1989). Humor in U.S. versus U.K. TV Commercials: A Comparison. Journal of Advertising, 18(2), 39-44.
29.Wilson, J., and Bayard, D. (1992). Accent, Gender, and the Elderly Listener: Evaluations of NZE and Other English Accents by Rest Home Residents. Te Reo, 35, 19-56.
30.Zaichkowsky, J.L. (1985). Measuring the involvement construct. Journal of Consumer Research, 12, 341-352.
三、日文部份
1.天野修一(2005),「日本人英語学習者の非母語話者英語に対する態度―非母語話者アクセントが話者評価に及ぼす影響」,名古屋大學國際語言文化研究科,多元文化,第五卷,第1-13頁。