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研究生:周信宏
研究生(外文):Hsin-Hung Chou
論文名稱:夥伴關係之信任、溝通、組織距離與績效之研究-以連鎖加盟餐飲業為例
論文名稱(外文):Impact of Trust, Communication, Organizational Distance on Partnership Performance-A Case Study of Chain Store Industry of Food and Beverage
指導教授:曾清枝曾清枝引用關係
指導教授(外文):Ching-Chih Tseng
學位類別:碩士
校院名稱:大葉大學
系所名稱:事業經營研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2007
畢業學年度:95
語文別:中文
論文頁數:62
中文關鍵詞:夥伴間的組織距離夥伴間的溝通程度夥伴間的信任程度夥伴關係的合作績效連鎖加盟餐飲業
外文關鍵詞:organization distancecommunicationtrustpartnership performancefood and beverage franchise system
相關次數:
  • 被引用被引用:1
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加盟業主對加盟總部合作的夥伴關係滿意與否常會影響到加盟零售業業主的經營操作,所以本文就此為背景來探討信任、溝通、組織距離對夥伴關係的相關性探討,以了解這三者對夥伴關係合作滿意度的影響為何,本文的研究方法是採用結構方程式的研究方法來分析資料整體模型,採用發放問卷的方式來進行實證分析,樣本最主要以台灣各個城市的連鎖加盟餐飲業業主進行問卷調查;問卷內容包括加盟業主對於加盟總部的信任程度、溝通程度、組織距離差距、夥伴關係的合作滿意績效滿意度和基本的樣本資料、餐飲業別,預計針對連鎖加盟餐飲業業主發放問卷,以找出各變項間的影響關係。
研究結果顯示溝通和信任會影響到夥伴關係的績效,也能夠充分的表現出夥伴關係的信任程度、溝通程度、組織距離此三個構念和夥伴關係的合作績效滿意度間的整體關係,但是整體的解釋程度還是稍嫌不足,資料的呈現可以給予加盟總部作為管理加盟體系的參考,可以針對加盟主比較不滿意的地方進行溝通改善,如此,就可以使其加盟體系運作的更為順暢、成功。
It is very important that whether the franchisees feel satisfy about their partner relationship with franchisor or not. That feeling will affect the operation of the chain of franchise. This research will try to find the how the three factors: trust, communication and organization distance that affect the partnership.
This research used the SEM to test the model and was conducted by the questionnaire survey method. This survey is targeted at the franchise in food and beverage franchise system in Taiwan. The main content of the questionnaire survey included trust, communication, organization distance, partner relationship and basic background. SPSS 10.0 and LISREL 8.30 were used to process and analyze the gathered data. This research adapts structure equation to analyze data model, and also uses questionnaire to analyze in reality, sample mainly in Taiwan franchise industry; questionnaire includes the credibility from franchisees to franchisers, communication extent, organization distance, partnership operation satisfactions and basic sample data, food industry category. Predict the relationship among those item mention above from this questionnaire.
The major findings are that trust, communization would affect the partnership but the model can’t be explained perfectly. Those dates can be the index to the franchiser and they can improve the management system by reading those dates. Then the franchise system will be more successful.
內容目錄
中文摘要 ..................... iii
英文摘要 ..................... iv
誌謝辭  ..................... v
內容目錄 ..................... vii
表目錄  ..................... ix
圖目錄  ..................... x
第一章  緒論................... 1
  第一節  研究背景............... 1
  第二節  研究動機............... 3
  第三節  研究目的............... 3
  第四節  研究流程............... 4
第二章  文獻探討................. 5
  第一節  連鎖加盟業.............. 5
  第二節  策略聯盟............... 9
  第三節  夥伴關係............... 11
  第四節  組織距離............... 12
  第五節  信任................. 12
  第六節  溝通................. 15
  第七節  夥伴關係績效............. 16
第三章  研究方法................. 20
  第一節  研究架構............... 20
  第二節  研究假設............... 21
  第三節  研究變數之定義與衡量......... 23
  第四節  研究設計............... 25
  第五節  資料分析方法............. 26
第四章  結果分析與討論.............. 30
  第一節  受訪者基本資料分析.......... 30
  第二節  信度與效度分析............ 34
  第三節  研究假設之驗證............ 35
第五章  討論與結論................ 44
  第一節  研究結論............... 44
  第二節  研究限制............... 46
  第三節  研究建議............... 47
7考文獻 ..................... 48
附錄  研究問卷.................. 59

表目錄
表 1- 1 2005年商業營業額............... 2
表 2- 1 以加盟家數為基準之連鎖業定義 ........ 5
表 2- 2 連鎖型態的比較 ................ 9
表 2- 3 信任評估方法 ................. 14
表 2- 4 績效衡量指標彙整表.............. 17
表 4- 1 加盟者樣本特徵 ................ 30
表 4- 2 組織距離量表中各問項之平均數與標準差 ..... 31
表 4- 3 溝通量表中各問項之平均數與標準差 ....... 32
表 4- 4 信任量表中各問項之平均數與標準差 ....... 33
表 4- 5 夥伴關係績效量表中各問項之平均數與標準差 ... 34
表 4- 6 問卷問項的信度分析 .............. 34
表 4- 7 LISREL模式中各潛在變數與觀察變數 ...... 35
表 4- 8 本研究之模型配適度指標 ............ 38
表 4- 9 自變數之共線性分析 .............. 39
表 4-10 組織距離對溝通之迴歸分析表 .......... 40
表 4-11 組織距離和溝通對信任之迴歸分析表 ....... 40
表 4-12 組織距離、信任和溝通對夥伴關係績效之迴歸分析表 41
表 4-13 假設檢定結果比較 ............... 42

圖目錄
圖 1- 1 研究流程圖.................. 4
圖 2- 1 連鎖加盟的分類................ 7
圖 3- 1 研究架構 .................. 18
圖 4- 1 因果模型之徑路係數檢定 ........... 38
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