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研究生:陳潔瑩
研究生(外文):Chen Jie-Ying
論文名稱:以UTAUT來探討Wiki虛擬社群中集體智慧之研究
論文名稱(外文):Using UTAUT to explore Collective Intelligence of Wiki Vrtual Community
指導教授:晁瑞明晁瑞明引用關係
指導教授(外文):Chao Ruey-Ming
學位類別:碩士
校院名稱:大葉大學
系所名稱:資訊管理學系碩士班
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2007
畢業學年度:95
語文別:中文
論文頁數:100
中文關鍵詞:整合型科技接受模式神迷經驗維基
外文關鍵詞:UTAUTFlow ExpectancyWiki
相關次數:
  • 被引用被引用:12
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  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:8
隨著資訊科技的成熟,數位數代知識的快速累積,知識分享及Web2.0的興起在近幾年已是廣為流行的概念,Web2.0是一種蒐集集體智慧的網路運用,透過分享或參與體系搭建起來,是對集體智慧的充分理解和利用。Wiki乃是Web2.0集體智慧概念下發展最為成功的平台之一,在Wiki中的維基百科成立目的是要讓每一個人透過本身的語言就能夠撰寫出任何的主題知識,使用者從個人擴展到社群,因此,本研究以中文維基百科為平台,探究影響使用者使用的關鍵因素。本研究旨在結合Venkatesh et al.提出的整合型科技接受模式(UTAUT)與Csikszentmihalyi(1975)的神迷理論,建立研究理論架構,以具有維基百科使用經驗者為對象,探究影響使用者採用Wiki知識社群達到共同創作、集體智慧的關鍵因素。Wiki知識社群中,使用者的創作、集結智慧的行為,即是影響集體智慧的呈現,研究結果顯示,在UTAUT與神迷經驗的五個構面顯著的影響使用意願,而使用行為則受到使用意願的直接影響此外,以性別與年齡調節變項投入採用因素中分析,結果顯示只有年齡能調節使用意願。
With the maturity of information science and technology, several several fast accumulation of knowledge, knowledge share and rise of Web2.0 already been quite popular concept in recent years, Web2.0 is used by the network of a kind of collection combined wisdom, through sharing or participating in the system to put up and build up, it is the abundant understanding and utilizing to combined wisdom.
Wiki develops the one of the most successful platforms under Web2.0 combined wisdom concept, linking base encyclopaedia establish purpose to is it let everyone can is it produce any theme knowledge to write through one's own language to want among Wiki, the user expands from individual to the community, so, this research regards linking the base encyclopaedia in Chinese as the platform, it influences the key factor which the user uses to probe into.
This research aims at combining the merger type science and technology that Venkatesh et al. Dr.eye: puts forward and accepting the way (UTAUT) And Csikszentmihalyi (1975)Spirit fan theory,set up it last theory structure,target regard having persons who links encyclopaedia use experience of bases as, it influences users to adopt Wiki knowledge community and reach the common creation, key factor of combined wisdom to probe into.
中文摘要 ...................... iii
英文摘要 ...................... iv
誌謝辭  ...................... v
內容目錄 ...................... vi
表目錄  ...................... viii
圖目錄  ...................... x
第一章  緒論.................... 1
  第一節  研究背景與動機  ........... 1
  第二節  研究目的................ 3
  第三節  研究範圍與研究限制........... 3
  第四節  研究流程................ 4
第二章  文獻探討.................. 6
  第一節  Web2.0.................6
  第二節  Wiki知識社群.............. 8
  第三節  科技接受模式與整合性科技接受模式 ... 14
第三章  研究方法.................. 34
  第一節  研究架構................ 34
  第二節  研究假設與推導............. 35
  第三節  操作性變數定義與衡量.......... 43
  第四節  研究對象與抽樣方法........... 49
  第五節  量表設計................ 49
  第六節  統計與分析方法............. 53
  第七節  前測施行與量表信、效度分析....... 55
第四章  研究結果與分析............... 60
  第一節  樣本基本資料分析............ 60
  第二節  因素分析與信度分析........... 64
  第三節  採用因素與行為意圖之路徑分析...... 71
  第四節  調節變數對採用因素的影響分析...... 75
  第五節  小結.................. 78
第五章  結論與建議................. 81
  第一節  結論.................. 81
  第二節  研究限制與建議............. 83
參考文獻 ...................... 86
附錄A  問卷.................... 95
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