一、中文部分
1. 中國石油股份有限公司(2003),「石油及石化市場供需展望」, 石油通訊619 期(三月號),頁46-47。
2. 石油管理法。(90.10.11 公佈)
3. 加油站設置管理規則。(90.10.11 公佈)
4. 李永年(民1998),「商品品質與服務品質對顧客滿意度及忠誠 度之影響─以加油站為例」,碩士論文,國立政治大學企業管理研究所。5. 呂鴻德、謝憶文(2000),「顧客滿意、服務與行銷與顧客終身價值關係之研究」,中原學報第28 卷第二期,PP31-41。
6. 林惠玲及陳正倉(2002),應用統計學,雙葉書廊。
7. 吳明哲(2002),「飛牛牧場遊憩意向之研究一價值鏈之觀點」,碩士論文,私立朝陽科技大學休閒事業管理研究所。8. 吳明隆編著(2003),SPSS 統計應用學習實務,知城數位。
9. 洪宇生(2003),「促銷評價影響服務與行銷及購買意願模式之研究—以洗面乳為例」,碩士論文,私立朝陽科技大學企業管理研究所。10.徐穩勝(2004),「台灣地區車用油品市場訂價行為之實證分析─ 靜態寡占理論之驗證」,碩士論文,私立朝陽科技大學企業管理研究所。11.陳振燧、洪順慶(1998),「顧客基礎的服務與行銷建立之研究」,管理學報第15 卷第四期PP623-642。
12.陳振燧、洪順慶(1999),「消費品服務與行銷衡量量表之建構—顧客基礎觀點」,中山管理評論,第七卷第四期,PP1175-1199。13.陳慶得(2000),「油品自由化下企業競爭策略之研究」,碩士論文,國立中山大學企業管理研究所。14.黃清波(2000),「品牌要素對服務與行銷影響之研究」,碩士論文,國立雲林科技大學企業管理研究所。15.黃俊英(2000),多變量分析,華泰文化,第七版。
16.黃財源(2001),「台灣油品寡占市場價格競爭之模擬—中油與台塑油價競爭之析」,國立屏東商業技術學院學報,第三期,第151至162頁。17.黃君慧、辛一立、張哲綱及潘佳玟譯(2002),Mowen,J.C. and Minor,M.S.著,
18.楊輝南(1996),「加油站顧客滿意認知差距與經營績效關係之探討」,碩士論文,東海大學企業管理所。19.詹淑端(2001),「顧客滿意度與購買決策之研究」,碩士論文,淡江大學國際貿易研究所。20.廖德英(1978),「企業產品定價方法之研究」,碩士論文,私立東吳大學會計研究所。
21.臧魯望(2003),「品牌權益、顧客滿意與消費者購買行為之關係-以加油站為例」,碩士論文,朝陽科技大學企業管理研究所。22.賴榮宗(2000),「服務補救、顧客滿意與服務與行銷之關係研究」,碩士論文,私立文化大學國際企業管理研究所。23.鍾聰美(2003),「台中市連鎖店消費者滿度及行銷策略之研究-以諾貝爾書局為例」,碩士論文,南華大學出版研究所。24.蘇翠桂(1971),「成本與訂價決策之研究」,碩士論文,國立政治大學會計研究所。二、英文部分
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