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研究生:王湘君
研究生(外文):Wang Shiang-Chun
論文名稱:台北市公車業者危機預防機制之研究-以A客運公司為例
論文名稱(外文):A Study of Taipei Bus Industry’s Crisis Prevention Mechanism-An example of A Company
指導教授:姚惠忠姚惠忠引用關係
學位類別:碩士
校院名稱:大葉大學
系所名稱:人力資源暨公共關係學系碩士在職專班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2004
畢業學年度:95
語文別:中文
論文頁數:126
中文關鍵詞: 危機 危機徵兆 危機偵測 危機預防 公車業危機
外文關鍵詞:crisiscrisis preventioncrisis premonition
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身處現今科技發達,環境快速變遷的社會,不確定性也大幅提高,使得無論是個人、企業、社會或國家,在其發展過程中,難免發生各式各樣的危機,為減少危機的發生率,降低可能遭受的損害,危機管理因此日益受到重視。
近年來先後爆發的英商霸菱銀行、美國恩隆案、台灣東帝士等事件,對該些公司均產生重大衝擊,故企業爆發危機應是其面臨向上提升或向下沉淪的轉捩點,因此企業不論規模大小都應做好危機管理;而在危機管理的過程中,Augustine認為,危機預防是控制危機最省錢也是最簡單的方式,但這個步驟通常容易完全被忽略,國內企業界目前雖也日漸重視危機管理,但對於在控制危機方面最為省錢,簡單的方式,也就是有關危機預防方面的工作,其關注程度如何頗值吾人深究,且查國內碩博士論文中,有關危機預防方面的研究仍不多,故本研究將嘗試探討國內企業之危機預防。
另因台北市公車業擔負著大台北地區之交通運輸功能,與一般人民日常生活息息相關,具有公用事業的特性,如其爆發重大危機事件,必將影響廣大民眾之生活,帶來極大之不便甚或損失;本研究即在探討台北市公車業之危機預防;透過對業者A客運公司利害關係人之訪談,分別從風險面、環境面、關係面三個面向,搜尋該公司可能發生的危機類型,並偵測各類型危機發生之徴兆,針對該些危機徵兆試圖研擬一套預防危機發生所可採取的防範措施。
關鍵字:危機,危機徵兆,危機偵測,危機預防,公車業危機
The highly-developed science and technology has greatly resulted in the uncertainty of our current society, which has rapidly changed. During the development process, individual, enterprise, society or country may face various crisis. To decrease the occurrence of crisis and to avoid the possible loss, people have therefore paid much attention to crisis management.
Recently, several severe business scandal happening at home and abroad, such scandal has brought significant impact on the related companies. As far as an enterprise is concerned, the occurrence of crisis is the turning point for business being upward or downward. Thus, crisis management should be duly conducted despite the scale of the enterprise. Augustine thought that crisis prevention is the simplest step with the least money to be spent to control the crisis. However, this step is usually ignored. Currently, although the domestic enterprise has gradually put much emphasis on crisis management, the measures of doing crisis prevention seem not to be considered or taken. In reviewing the domestic master or doctoral thesis, little study of crisis prevention was found. This study is to try to explore the crisis prevention of a domestic enterprise.
Taipei Bus Industry, a public utility, which has the responsibility for the transportation for people living in Taipei metropolitan area, is closely linked to the people’s daily life. In case of the occurrence of significant crisis, the normal life of people in Taipei will be severely affected, and great loss and inconvenience will arise. This study is to explore the crisis prevention of Taipei Bus Industry. To interview the stakeholders of A Bus Company through three aspects such as risk, environment and relationship, the crisis premonition of A Bus Company or warning may be detected. To aim at the various types of crisis premonition, a set of adoptable crisis prevention measures is therefore studied and contemplated.
The highly-developed science and technology has greatly resulted in the uncertainty of our current society, which has rapidly changed. During the development process, individual, enterprise, society or country may face various crisis. To decrease the occurrence of crisis and to avoid the possible loss, people have therefore paid much attention to crisis management.
Recently, several severe business scandal happening at home and abroad, such scandal has brought significant impact on the related companies. As far as an enterprise is concerned, the occurrence of crisis is the turning point for business being upward or downward. Thus, crisis management should be duly conducted despite the scale of the enterprise. Augustine thought that crisis prevention is the simplest step with the least money to be spent to control the crisis. However, this step is usually ignored. Currently, although the domestic enterprise has gradually put much emphasis on crisis management, the measures of doing crisis prevention seem not to be considered or taken. In reviewing the domestic master or doctoral thesis, little study of crisis prevention was found. This study is to try to explore the crisis prevention of a domestic enterprise.
Taipei Bus Industry, a public utility, which has the responsibility for the transportation for people living in Taipei metropolitan area, is closely linked to the people’s daily life. In case of the occurrence of significant crisis, the normal life of people in Taipei will be severely affected, and great loss and inconvenience will arise. This study is to explore the crisis prevention of Taipei Bus Industry. To interview the stakeholders of A Bus Company through three aspects such as risk, environment and relationship, the crisis premonition of A Bus Company or warning may be detected. To aim at the various types of crisis premonition, a set of adoptable crisis prevention measures is therefore studied and contemplated.
Key Words : crisis,crisis prevention,crisis premonition,
第一章緒論:第一節研究背景與動機第二節研究目的第三節研究範圍與流程
第二章文獻探討:第一節危機與台北市公車業者危機類型第二節危機管理第三節危機偵測與預防
第三章研究設計:第一節研究方法第二節資料收集第三節訪談對象與研究前分析框架
第四章訪談資料分析:第一節危機的類型第二節風險面的危機徵兆與預防第三節環境面的危機徵兆與預防第四節關係面的危機徵兆與預防
第五章研究結論與建議:第一節研究發現第二節建議
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二、英文部分
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7.Milburn,Thomas W.(1972).The Management of Crisis,in Charles F.Hermann ed.International Crisis:Insight from Behavioral Research, free press.
8.Mitroff,I.I. ,(1988).Crisis management:Cutting through the confusion . Sloan Management Review.
9.Minichiello V.,Aroni R.,Timewell E.,& Alexander L.(1995).In-depth Interview,Second Edition.South Melbourne:Longman.
10.Pearson,Christine M. & Judith A.Clair(1998).Reframing Crisis Management, Academy of Management Review ,
11.Wilcox,D.L. & Ault,P.H. & Agee,W.K. & Cameron,G.T.(2000). Pulic Relations-Strategies and tactics(6th ed ),New York:Addison-Wesley Educational Publishers Inc .
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