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研究生:陳泰倫
研究生(外文):Eric Chen
論文名稱:網際網路人力產業之競合策略探討
論文名稱(外文):Coopetition Strategy in Human Resource of internet industry
指導教授:吳濟聰吳濟聰引用關係
指導教授(外文):Ben Wu
學位類別:碩士
校院名稱:輔仁大學
系所名稱:資訊管理學系
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2007
畢業學年度:95
語文別:中文
論文頁數:75
中文關鍵詞:競合策略網際網路競合關係
外文關鍵詞:Coopetition StrategyCoopetition RelationshipInternet
相關次數:
  • 被引用被引用:1
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網際網路產業競爭趨於熱絡,學者認為可以以競合策略的思維來避免惡性競爭,本研究的目的是要探討網際網路產業中之競合策略,並了解產業特性與競合策略型態之關連。本研究以個案探討為研究方法,因此於國內網際網路業者中,挑選一合適企業作為本研究之研究個案,並經由個案訪談及網路資訊擷取等方式,獲取所需之資訊進行分析。
於研究中,從ABC公司與入口網站的關係,除了發現存在不同的競合關係(同時競合、非同時競合、主動競合、被動競合)之外,亦發現ABC公司透過網路外部性、習慣性及套牢現象等思維之運用,獲得擴大人才資料庫及品牌知名度與形象;而透過探討ABC公司與產業業者的關係中,發現競合關係與產業態勢是有相關聯的。於研究最後,針對產業業者提出未來可行之競合策略思維,如於國內競爭依舊,但可於國外市場逕行合作等,以供其參考。
本研究除提供網際網路企業之決策參考外,其結果亦可作為對網際網路繼續深入研究之基礎,並將有助於內之商業發展。
Internet based companies are now facing a fierce competition. Researchers suggest coopetition strategies are strategies for manager to avoid bloody competition. The goal of this study is to investigate the coopetition strategy in the internet industry and the relation between the industry situation and the use of coopetition strategies. This study conducts a case study on an internet based company. This study collected information via interviews and from web pages.
This study found that between the case company (ABC Corporation) and the web portal companies there are different coopetition relationships: same time coopetition, different time coopetition, active coopetition, and passive coopetition. ABC Corporation exercise Network Externality, Groove-in Effect and Lock-in, expands the job candidate's database and build their brand popularity and image. Through the relationship between ABC Corporation and other corporations, there is a relationship between the coopetition strategies and the industry situation. When the industry is monopolized by few companies, the relationship tends to be same time active coopetition. When the industry is not monopolized by few companies, the relationship tends to be different time passive coopetition. From the analysis of this case, several possible coopetition were proposed. For example, companies can be competitors in the local market but cooperate in the overseas market.
This study provides a good reference for the internet industry. The result is also a research foundation on the internet industry.
第 壹 章 緒論 1
第 一 節 研究背景 1
第 二 節 研究目的 2
第 三 節 研究流程 3

第 貳 章 文獻探討 5
第 一 節 策略與競爭優勢 5
第 二 節 競合策略 12
第 三 節 網際網路產業之競爭優勢 21

第 參 章 研究方法 29
第 一 節 個案研究法 29
第 二 節 資料取得方法 31
第 三 節 研究範圍與對象 31

第 肆 章 個案研究結果與分析 33
第 一 節 個案資料說明 33
第 二 節 競合關係探討 43
第 三 節 總結 54

第 伍 章 結論與建議 63
第 一 節 研究結論 63
第 二 節 應用與建議 65
第 三 節 未來研究建議 71
參考文獻 73
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