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研究生:曾志誠
研究生(外文):Chih-Cheng Tseng
論文名稱:信任、承諾、溝通對合作績效關係影響之研究-以台灣聯貸市場為例
論文名稱(外文):The relationship effects of the trust, commitment, communication on the cooperative performance:a study on the syndicated loan in Taiwan
指導教授:榮泰生榮泰生引用關係
指導教授(外文):Tyson Jung
學位類別:碩士
校院名稱:輔仁大學
系所名稱:管理學研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2007
畢業學年度:95
語文別:中文
論文頁數:105
中文關鍵詞:承諾溝通信任合作績效競爭者結構方程模組
相關次數:
  • 被引用被引用:10
  • 點閱點閱:988
  • 評分評分:
  • 下載下載:345
  • 收藏至我的研究室書目清單書目收藏:5
在國內外的學術研究領域中,多以組織內成員、上下游關係的廠商或異業間的合作績效多作探索,對於競爭者之間的合作關係研究相對較少,尤其是以銀行為研究對象更是稀少,且國內就聯貸銀行間的合作關係與其對整合績效影響研究則是付諸闕如;期望藉此實證性研究了解競爭銀行間的合作關係。本研究欲探討我國銀行於聯貸案中合作夥伴間的承諾、溝通、信任對合作績效的影響。以目前台灣聯貸市場中具有主辦銀行經驗之本土及外商銀行所屬相關單位之主管與經辦人員為調查對象。進行描述性統計分析、信效度分析、相關分析,並使用結構方程模組分析對研究假設模型的支持程度。
就本研究模型驗證可知,銀行間的信任與聯貸業務上的合作績效,及溝通與承諾不具因果關係;而溝通對合作績效、溝通對信任、信任對合成諾皆具有正向關係。對溝通而言,透過信任中介效果,可加強對承諾影響的提升;對信任而言,承諾的中介效果則可加強對合作績效的提升。而溝通對於合作績效影響的總效果為整個研究模型中最大者,顯見對於聯貸業務的合作關係中,溝通扮演最關鍵的角色,因此聯貸銀行可加強彼此溝通品質及訊息交流,對於合作績效的提升有最好的效果。此外公營行庫與一般民營銀行間對聯貸合作關係的看法在統計上並無差異。
目 錄
頁次
第 壹 章 緒論 1
第 一 節 研究背景 1
第 二 節 研究動機 5
第 三 節 研究目的 6

第 貳 章 文獻探討 7
第 一 節 信任相關文獻 7
第 二 節 承諾相關文獻 13
第 三 節 溝通相關文獻 19
第 四 節 合作績效相關文獻 24

第 參 章 研究方法 27
第 一 節 研究架構 27
第 二 節 研究假說 28
第 三 節 研究步驟 29
第 四 節 研究變項 30
第 五 節 問卷設計與抽樣設計 35
第 六 節 研究方法 37

第 肆 章 資料分析與實證研究 43
第 一 節 項目分析 43
第 二 節 基本資料分析 49
第 三 節 信效度分析 52
第 四 節 相關係數分析 54
第 五 節 結構方程模組分析 56
第 六 節 多群組分析 71

第 伍 章 結論與建議 75
第 一 節 結論 75
第 二 節 研究建議 78
第 三 節 研究限制 81
第 四 節 未來研究方向 82

參考文獻 83
附錄一 AMOS極端值檢驗 93
附錄二 研究問卷 99
參考文獻
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