英文部分
1. Babin, L. A. and Carder, S. T.(1996a), “Viewers’ Recognition of Brands Placed Within a Film” , International Journal of Advertising, 15(2), 140-151.
2. Babin, L. A. and Carder S. T.(1996b), “Advertising via the Box Office: Is Product Placement Effective?”, Journal of Promotion Management, 3(1/2), 31-51.
3. Balasubramanian, S. K.(1994), “Beyond Advertising and Publicity: Hybrid Messages and Policy Issues”, Journal of Advertising, 23, 29-46.
4. Belk, Russell W.(1974),“An Exploratory Assessment of Situational Effect in Buying Behavior”, Journal of Marketing Research, 11(May), 156-163.
5. Brennan, I., Dubas, K. M., and Babin, L. A.(1999), “The Influence of Product-placement Type and Exposure Time on Product-placement Recognition”, International Journal of Advertising, 18(3), 323-337.
6. Campbell, M. C., & Kirmani, A. (2000), “Consumers Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent”, Journal of Consumer Research, 27, 69-83.
7. d’Astous, A. and Chartier, F. (2000), “A Study of Factors Affecting Consumer Evaluation and Memory of Product Placements in Movies”, Journal of Current Issues and Research in Advertising, 22, 31-40.
8. d’Astous, A. and Seguin, N.(1999), “Consumer Reactions to Product Placement Strategies in Television Sponsorship”, European Journal of Marketing, 33, 896- 910.
9. DeLorme, D.E. and Reid, L.N.(1999), “Moviegoers’ Experiences and Interpretations of Brands in Films Revisited”, Journal of Advertising, 28(2), 71-95.
10. Elliot, Stuart(1992),“Product Placement is Under New Attack”, New York Times, 141(Sep.), D4.
11. Friedman, M.(1985), “The Changing Language of a Consumer Society:Brand Name Usage in Popular American Novels in the Postwar Era”, Journal of Consumer Research, 11(4), 927-938.
12. Gupta, P. B. and Gould, S. J.(1997), “Consumers’ Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences”, Journal of Current Issues and Research in Advertising, 19(1), 37-50.
13. Gupta, P. B. and Lord, K. R.(1998), “Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall”, Journal of Current Issues and Research in Advertising, 20(1), 47-59.
14. Hulin-Salkin, Belinda(1989),“Movie Tie-Ins,”Incentive, 16, 36-41.
15. Karrh, J. A.(1994), “Effects of Brand Placements in Motion Pictures”, in Proceedings of the 1994 Conference of the American Academy of Advertising, Karen Whitehill King, ed., Athens, GA: American Academy of Advertising, 90-96.
16. Karrh, J. A.(1998),“Brand Placement: A Review”, Journal of Current Issues and Research in Advertising, 20(2), 31-49.
17. Krasnoff, R.(1986), “Focus on Product Placement:From a Simple Idea to a Complex Marketing Tool”, The Hollywood Reporter, 292 (June 10), s-23.
18. Lavidge, R. J. and G. Steiner(1961),“A Model for Predictive Measurement of Advertising Effectiveness,”Journal of Marketing, 25, 59~62.
19. Law, S. and Braun, K. A.(2000), “I’ll Have What She’s Having: Grauging the Impact of Product Placements on Viewers”, Psychology and Marketing, 17(12), 1059-1075.
20. Livingstone, S.(1998),“ Making Sense of Television: The Psychology of Audience Interpretation”, 2nd ed., London: Routledge.
21. Lutz, R.J., Mackenzie, S.B., and Belch, G.E.(1986), “The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness:A Test of Competing Explanations”, Journal of Marketing Research, 23(2), 130-143.
22. Muehling, D. D. and Laczniak, R. N. (1988), “Advertising’s Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement Levels”, Journal of Advertising, 17(4), 23-34.
23. Nebenzahl, I. D. and Secunda, E.(1993),“Consumers’ Attitudes toward Product Placement in Movies”, International Journal of Advertising, 12, 1-11.
24. Nelson, M. R.(2002),“Recall of Brand Placements in Computer/Video Games”, Journal of Advertising Research, 42, 80-92.
25. Olney, T. J. and Bryce, W.(1991), “Consumer Responses to Environmentally Based Product Claims”, Advances in Consumer Research, 18(1), 693-696.
26. Ong, B. S. and Meri D.(1994), “Should Product Placement in Movies Be Banned?”, Journal of Promotion Management, 2, 159-175.
27. Pardun, Carol J. and Kathy Brittain McKee(1999),“Product Placements as Public Relations: An Exploratory Study of the Role of the Public Relations Firm,” Public Relations Review, 25(4), 481-493
28. Reed, J. D.(1989), “ Plugging away in Hollywood ”, Time, 133(Jan. 2), 103.
29. Rothenberg, R.(1991), “Critics Seek F.T.C. Action on Products as Movies Stars”, New York Times, 140(May), D1.
30. Russell, C. A.(1998), “Toward a Framework of Product Placement:Theoretical Propositions”, Advances in Consumer Research, 25(1), 357-362.
31. Russell, C. A.(2002), “Investigating the Effectiveness of Product Placement in Television Shows: The Role of Modality and Plot Connection Congruence of Brand Memory and Attitude”, Journal of Consumer Research, 29(Dec.), 306-318.
32. Sabherwal, Shonall, Jim Pokrywczynski, and Robert Griffin (1994), “Brand Recall for product Placements in Motion Pictures: A Memory-based Perspective”, working paper presented to AEJMC 1994 Ad Division-Research Track, Atlanta, GA.
33. Sally A McKechnie and Jia Zhou(2003), “Product Placement in Movies: a Comparison of Chinese and American Consumers’ Attitudes”, International Journal of Advertising, 22, 349-374.
34. Sapolsky, Barry S. and Lance Kinney(1994), “ You Oughta Be in Pictures: Product Placements in the Top-grossing Films of 1991”, in Proceedings of the 1994 Conference of the American Academy of Advertising, Karen Whitehill King, ed., Athens, GA: American Academy of Advertising, 89.
35. Solomon, Michael R.(2002), “Consumer Behavior: Buying, Having, And Being”, 5th ed., Upper Saddle River, NJ: Prentice Hall.
36. Steortz, E. M.(1987), “The Cost Efficiency and Communication Effects Associated with Brand Name Exposure within Motion Pictures,” Unpublished master’s thesis, West Virginia University. From Babin, L. A. and Carder, S. T.(1996a), “Viewers’ Recognition of Brands Placed Within a Film”, International Journal of Advertising, 15(2).
37. Swinyard, W. R.(1993), “The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions”, Journal of Consumer Research, 20(Sep.), 271-280.
38. Tiwsakul, R. and Hackley, C.(2005), “Explicit, Non-integrated Product Placement in British Television Programmes”, International Journal of Advertising, 24(1), 95-111.
39. Vollmers, Stacy and Richard Mizerski(1994), “A Review and Investigation into the Effectiveness of Product Placements in Films”, in Proceedings of the 1994 Conference of the American Academy of Advertising, Karen Whitehill King, ed., Athens, GA: American Academy of Advertising, 97-102.
40. Weaver, D. L. and Oliver, M. B.(2000), “Television Programs and Advertising: Measuring the Effectiveness of Product Placement within Seinfeld”, Paper presented to the Mass Communication Division at the 50th annual conference of the International Communication Association(ICA), Acapulco, Mexico.
中文部分
1. 丁源宏(2000),「不同媒介特性、廣告訴求與產品涉入度對於廣告效果影響之探討-比較平面媒體與網際網路」,國立中山大學傳播管理研究所,碩士論文。2. 李廷妍(2003),「探討產品置入對消費者態度與購買意願之影響-以韓國手機置入韓劇為例」,國立政治大學國貿研究所,碩士論文。3. 吳佳倫(2003),「電影中的商品置入式廣告探討」,國立台灣藝術大學應用媒體藝術研究所,碩士論文。
4. 吳家州(2002),「產品置入之行銷溝通效果研究」,國立政治大學科技管理研究所,碩士論文。5. 何昭賢(2000),「產品屬性、訊息來源對廣告溝通效果之影響」,東吳大學企業管理研究所,碩士論文。6. 阮睿祥(2005),「置入節目、置入方式與情節連結度對產品置入效果之影響:媒體內容涉入調和效果之探討」,元智大學國際企業學系研究所,碩士論文。7. 林育則(2001)「廣告效果測試之研究」,國立政治大學企業管理研究所,碩士論文。8. 林君珍(2004),「產品置入之廣告研究-以觀光景點置入於台灣偶像劇為例」,銘傳大學觀光研究所,碩士論文。9. 林瑞瑞(2001),「媒介、消費與認同:台灣青少年收看日本偶像劇之效果研究」,世新大學傳播研究所,碩士論文。
10. 林靈宏(2000),消費者行為學,五南出版社。
11. 許美惠(2000),「電影中產品置入之廣告效果」,文化大學新聞研究所,碩士論文。12. 陳敏郎(2001),「廣告代言人對推薦品牌廣告效果影響之研究」,國立交通大學經營管理研究所,碩士論文。13. 陳森諒(2004),「產品置入對消費者態度與購買意願之影響-以美國影集慾望城市為例」,銘傳大學管科研究所,碩士論文。14. 張紹勲(2001),研究方法,滄海出版社。
15. 曹君逸(2005),「雜誌置入式行銷效果研究:閱聽人涉入度和置入情境適切性之探討」,世新大學傳播研究所,碩士論文。16. 郭馨憶(2005),「不同涉入程度下產品置入廣告效果之研究」,國立台北大學企業管理學系研究所,碩士論文。17. 動腦雜誌(2002),「各行各業用創意打敗不景氣」,Vol.304。
18. 溫珮妤(2003),「產品訊息悄悄告訴你」,Cheers 雜誌5月號。
19. 蔡美瑛(1996),「年輕消費族群消費資訊傳播者之研究-電視廣告資訊尋求模式」,廣告學研究,8,67-102。20. 蔡季綾(2005),「產品置入型態與置入效果、品牌態度間關係之研究—以產品涉入度與年齡為干擾變數」,國立成功大學國際企業學系研究所,碩士論文。
21. 蔡敏雅(2002),「日本偶像劇行銷宣傳研究」,國立師範大學大眾傳播研究所,碩士論文。
22. 蔡琰(1992),「電視單元戲劇展現之社會」,廣播與電視,第一卷第三期,41-46。
23. 蔡琰(2000),電視劇:戲劇傳播的敘事理論,台北:三民。
24. 趙培華(2000),「台灣青少年對日本偶像劇的觀看解讀與消費」,國立中山大學傳播管理研究所,碩士論文。25. 鄭自隆(2003),「媒體話題-置入式行銷不是毒蛇猛獸」,動腦雜誌, 324,70。26. 劉玫伶(2002),「Research on Subliminal Advertising-Take Product Placement for Example」,國立成功大學企業管理研究所,碩士論文。27. 劉倉賓(1998),「產品廣告訴求、涉入程度及高、低自我監控對廣告效果的影響」,國立交通大學管理科學研究所,碩士論文。28. 劉家榮(2004),「置入式廣告與一般廣告對廣告溝通效果的影響」,東吳大學國貿研究所,碩士論文。29. 樊志育(1993),廣告學新論,三民經銷。
30. 廣電基金會(1999),「全國電視收視行為調查」,台北:財團法人廣播電視事業發展基金會。
31. 謝宥慧(2003),「產品置入電子媒介對消費者品牌態度之影響」,東吳大學企管研究所,碩士論文。32. 蘇蘅(1995):「開放天空下的文化衝擊:台灣民眾收看外國節目研究報告」,台北:電視文化研究委員會。
網站部分
1. EICP東方消費者行銷資料庫
2. 日劇電車男網站,http://japan.videoland.com.tw/channel/densha/
3. 電影電車男中文官方網站,http://www.lsmovie.com.tw/denshaotoko/