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黃惠惠(2002),情緒與壓力管理,台北:張老師文化事業股份有限公司 賴聲川(2006),賴聲川的創意學,台北:天下雜誌股份有限公司 Badaracco, J. L., Jr.(2002),Leading Quality:An Unorthodox Guide to Doing the Right Thing,Harvard Business School Press(默默領導,江美滿譯(2003),台北:天下雜誌股份有限公司) Baldwin, C. ed.(2000),Harvard Business Review on Managing the Value Chain,Harvard Business School Press(價值鏈管理,巫宗融譯(2001),台北:天下遠見出版股份有限公司) Barlow, J. and Maul, D.(2000),Emotional Value:Creating Strong Bonds with Your Customers,Berrett-Koehler Publishers Ltd.(情緒時代,董更生譯(2001),台北:大塊文化出版有限公司) Barnes, J. G.(2001),Secrets of Customer Relationship Management:It's All About How You Make Them Feel,McGraw-Hill Companies(跟顧客搏感情,陳正芬、林宜萱等譯(2002),台北:美商麥格羅‧希爾國際股份有限公司) Bossidy, L. and Charan, R.(2002),Execution:The Discipline of Getting Things Done,Crown Business(執行力,李明譯(2003),台北:天下遠見出版股份有限公司) Brandenburger, A. M. and Nalebuff, B. J.(1996),Co-opetition,Currency(競合策略:賽局理論的經營智慧,許恩得譯(2004),台北:台灣培生教育出版股份有限公司) Champy, J.(2002),X-Engineering the Corporation:Reinventing Your Business in the Digital Age,Warner(跨組織再造,楊幼蘭譯(2003),台北:天下遠見出版股份有限公司) Collins, J.(2001),Good to Great:Why Some Companies Make the Leap…and Others Don’t,Curtis Brown Ltd.(從A到A+,齊若蘭譯(2002),台北:遠流事業出版股份有限公司) Davenport, T. H. and Beck, J. C.(2001),The Attention Economy:Understanding the New Currency of Business,Harvard Business School Press(注意力經濟,陳琇玲譯(2002),台北:天下遠見出版股份有限公司) Dorf, R. C. and Bishop, R. H.(1995),Modern Control Systems,Addison-Wesley Publishing Company, Inc. Drucker, P. F.(1986),The Practice of Management,HarperCollins Publishers(彼得‧杜拉克的管理聖經,齊若蘭譯(2003),台北:遠流事業出版股份有限公司) Drucker, P. F.(2002),Managing in the Next Society:Beyond the Information Revolution,Truman Talley Books(下一個社會,劉真如譯(2002),台北:城邦文化事業股份有限公司) Foster, R. and Kaplan, S.(2001),Creative Destruction:Why Companies That Are Built to Last Underperform the Market¬ - and How to Successfully Transform Them,Currency(創造性破壞:市場攻擊者與長青企業的競爭,唐錦超譯(2003),台北:遠流事業出版股份有限公司) Fritz, R.(1999),The Path of Least Resistance for Managers,Berrett-Koehler Publishers Ltd.(零阻力管理,林玫瑩譯(2001),台北:經典傳訊文化股份有限公司) Goldberg, D. E.(1989),Genetic Algorithms:In Search, Optimization & Machine Learning,Addison-Wesley Publishing Company, Inc. Goleman, D.(1995),Emotional Intelligence:Why It Can Matter More Than IQ,Bantam Books(EQ,張美惠譯(1996),台北:時報文化出版企業股份有限公司) Goleman, D.(1998),Working with Emotional Intelligence,John Wiley & Sons, Inc.(EQ II:工作EQII,李瑞麟、黃慧真、張美惠等譯(1998),台北:時報文化出版企業股份有限公司) Goleman, D., Boyatzis, R. and Mckee, A.(2002),Primal Leadership:Realizing the Power of Emotional Intelligence,Harvard Business School Press(打造新領導人:建立高EQ的領導能力和組織,張逸安譯(2002),台北:聯經出版事業公司) Hammer, M.(2001),The Agenda,Crown Business(議題致勝,林偉仁譯(2002),台北:天下雜誌股份有限公司) Heil, G., Bennis, W. and Stephens, D. C.(2000),Douglas McGregor,Revisited:Managing the Human Side of the Enterprise,John Wiley & Sons, Inc.(麥葛瑞格人性管理經典:企業的人性面管哩,李康莉譯(2002),台北:城邦文化事業股份有限公司) Kelley, T.(2001),The Art of Innovation:Lessons in Creativity from IDEO,America’s Leading Design Firm,Currency(IDEA物語,徐鋒志譯(2002),台北:大塊文化出版有限公司) Koch, R.(2000),The Power Laws:The Science of Success,Nicholas Brealey Publishing Ltd.(業競天擇,李芳齡譯(2001),台北:大塊文化出版有限公司) Kotler, P.(1999),Kotler on Marketing:How to Create, Win, and Dominate Markets,Simon & Schuster Inc.(科特勒談行銷,高登第譯(2000),台北:遠流事業出版股份有限公司) Kotler, P., Jain, D. and Maesincee, S.(2002),Marketing Moves:A New Approach to Profits, Growth, and Renewal,Harvard Business School Press(科特勒:新世紀行銷宣言,高登第譯(2002),台北:天下遠見出版股份有限公司) Kotter, J. P. and Cohen, D. S.(2002),The Heart of Change:Real-Life Stories of How People Change Their Organizations,Harvard Business School Press(引導變革之心,潘東傑譯(2002),台北:天下遠見出版股份有限公司) Leonard-Barton, D.(1995),Wellsprings of Knowledge:Building and Sustaining the Sources of Innovation,Harvard Business School Press(知識創新之泉:智價企業的經營,王美音譯(1998),台北:遠流事業出版股份有限公司) Lewis, D. and Bridger, D.(2000),The Soul of the New Customer:Authenticity–What We Buy and Why in the New Economy,Nicholas Brealey Publishing Ltd.(新消費者心理學,陳琇玲譯(2002),台北:城邦文化事業股份有限公司) Maccoby, M.(2003),The Productive Narcissist:The Promise and Peril of Visionary Leadership,Broadway(自戀式的領導:打造領導者的成功性格,齊思賢譯(2003),台北:時報文化出版企業股份有限公司) Markides, C. C. and Geroski, P. A.(2004),Fast Second:How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets,John Wiley & Sons, Inc.(後發制人:聰明企業如何不創新也能主宰新市場,陳正平譯(2005),台北:城邦文化事業股份有限公司) Maslow, A. H., Stephens, D. C. and Heil, G.(1998),Maslow on Management,John Wiley & Sons, Inc.(馬斯洛人性管理經典,李美華、吳凱琳等譯(1999),台北:城邦文化事業股份有限公司) McKenna, R.(2002),Total Access:Giving Customers What They Want in an Anytime, Anywhere World,Harvard Business School Press(完全通路行銷,黃秀媛譯(2003),台北:天下遠見出版股份有限公司) McMillan, J.(2002),Reinventing the Bazaar:A Natural History of Markets,W. W. Norton & Company(新競爭時代,羅耀宗譯(2002),台北:時報文化出版企業股份有限公司) Moore, G. A.(1995),Inside the Tornado:Marketing Strategies from Silicon Valley’s Cutting Edge,HarperCollins Publishers(龍捲風暴:矽谷的高科技行銷策略,陳正平譯(1996),台北:城邦文化事業股份有限公司) Nicholson, N.(2000),Executive Instinct:Managing the Human Animal in the Information Age,Crown Business(誰怕管理?客服管理的七大陷阱,蔣雪芬譯(2001),台北:天下雜誌股份有限公司) Nonaka, I. and Takeuchi, H.(1995),The Knowledge-Creating Company:How Japanese Companies Create the Dynamics of Innovation,Oxford University Press(創新求勝:智價企業論,王美音、楊子江等譯(1997),台北:遠流事業出版股份有限公司) Peters, T. and Waterman, R. H.(1982),In Search of Excellence:Lessons from America’s Best-Run Companies,HarperCollins Publishers, Inc.(追求卓越:美國傑出企業成功的秘訣,天下編譯(1983),台北:天下遠見出版股份有限公司) Rapp, S. and Collins, T.(1990),The Great Marketing Turnaround,Prentice-Hall Companies(行銷新十論,鄒光華譯(1991),台北:時報文化出版企業股份有限公司) Ricci, R. and Volkmann, J.(2002),Momentum:How Companies Become Unstoppable Market Forces,Harvard Business School Press(動量行銷,黃維譯(2003),台北:藍鯨出版股份有限公司) Ries, A. and Trout, J.(1981),Position:The Battle in Your Mind,McGraw-Hill Companies(攻心定位策略,張佩傑譯(2001),台北:遠流事業出版股份有限公司) Robinette, S., Brand, C. and Lenz, V.(2000),Emotion Marketing:The Hallmark Way of Winning Customers for Life,McGraw-Hill Companies(情緒行銷,陸劍豪譯(2002),台北:城邦文化事業股份有限公司) Scharge, M.(2000),Serious Play:How the World’s Best Companies Simulate Innovate,Harvard Business School Press(認真玩創新,徐子超譯(2003),台北:遠流事業出版股份有限公司) Schulz, E.(1999),The Marketing Game:How the World’s Best Companies Play to Win,Adams Media Corporation(行銷遊戲,邱恩綺譯(2000),台北:先覺出版股份有限公司) Sheth, J. and Sisodia, R.(2002),The Rule of Three:Surviving and Thriving in Competitive Markets,Free Press(企業競爭優勢:三強鼎立的市場新局面,王柏鴻譯(2002),台北:時報文化出版企業股份有限公司) Smith, P. A.(1999),Great Answer to Tough Marketing Questions,Kogan Page Ltd.(行銷基本教練,陳琇玲譯(2000),台北:城邦文化事業股份有限公司) Sprenger, R. K.(2000),Aufstand des Individuums,Campus Verlag GmbH(個體的崛起,吳信如譯(2003),台北:時報文化出版企業股份有限公司) Sutton, R.(2001),Weird Ideas That Works:111/2 Practices for Promoting, Managing, and Sustaining Innovation,Free Press(111/2逆向思考:看起來怪,但非常有用,徐鋒志譯(2002),台北:大塊文化出版有限公司) Tellis, G. J. and Golder, P. N.(2001),Will and Vision:How Latecomers Grow to Dominate Markets,McGraw-Hill Companies(野心與願景,蔡文英譯(2003),台北:城邦文化事業股份有限公司) Terrill, C. and Middlebrooks, A.(2000),Market Leadership Strategies for Service Companies:Creating Growth, Profits, and Customer Loyalty,NTC/Contemporary Publishing Group(服務行銷:用顧客服務打造市場第一品牌,余欲弟譯(2001),台北:經典傳訊文化股份有限公司) Thomson, K.(1988),Emotional Capital:Maximising the Intangible Assts at the Heart of Brand and Business Success,Capstone Publishing Ltd.(EQ致富法則,楊明暐譯(2001),台北:時報文化出版企業股份有限公司) Trout, J. and Rivkin, S.(2000),Differentiate or Die:Survival in Our Era of Killer Competition,John Wiley & Sons, Inc.(新差異化行銷,劉慧清譯(2002),台北:城邦文化事業股份有限公司) Wayland, R. and Cole, P.(1997),Customer Connections:New Strategies for Growth,Harvard Business School Press(客戶關係管理,邱振儒譯(1999),台北:城邦文化事業股份有限公司) White, S. P. and Wright, G. P.(2002),New Idea About New Ideas:Insight on Creativity from the World’s Leading Innovators,Basic Books(H3創意人:關於新點子的新點子,陳正芬譯(2003),台北:遠流事業出版股份有限公司) Whiteley, R.(1991),The Customers Driven Company:Moving from Talk to Action,The Forum Corporation(經營顧客心,董更生譯(1993),台北:天下遠見出版股份有限公司) Whiteley, R. and Hessan, D.(1996),Customer-Centered Growth:Five Proven Strategies for Building Competitive Advantage,The Forum Corporation (贏得顧客心,譚家瑜譯(1997),台北:天下遠見出版股份有限公司) Vandermerwe, S.(1999),Customer Capitalism:The New Business Model of Increasing Returns in New Market Spaces,Nicholas Brealey Publishing Ltd.(價值行銷時代,齊思賢譯(2000),台北:時報文化出版企業股份有限公司)
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