臺灣博碩士論文加值系統

For the reason of competitive edge and advantage, business model between buyers and suppliers to the industry ecosystem evolves to outsourcing and off-shoring in the pass decade. The value offering by the Taiwan makers, most of the forms are OEM and ODM but always at the price war fiercely of suffering to manage customer’s satisfaction, hard to build trust credit and getting the customer commitment.

Imposing upon low profit margin and heavy press of competition, supplier tries growing up with capabilities build toward both end of smiling curve through such as branding engineering, M&A, standard alliance, diversify and logistics integration. However, supplier’s capabilities bringing up implied having impact and threatened to the continuity of business relationships. Meantime, supplier has been under imbalance situation forming asymmetrical power and dependence relationships for years. Raising the examples such as why Asus decides separation and HTC runs branding for smart phone but lost orders at the same time. The thesis investigates the business conflict relationships while supplier pursues excellent relationship quality with fulfilling by relationship functions. Exploring the managerial implications finds win-win strategy, finally.

Through vast delivering on-line questionnaire and push e-questionnaire mail, this finding survey the staffs have general procurement experience even involved directly or indirectly, got effective 116 samples with key conclusions finally as following.

1. The supplier relationship functions fulfilling relationship quality has gradation in depths. The company core value of R.Q. depends on company associated type.
2. Asymmetry relationships have ingredient of interdependence coexistent. Business entities bound for connectedness with influence the performance and achievement of relationships quality.

Keywords：Relationship Functions、Relationship Quality、Asymmetry Relationship

Table of Contents

Abstract i
Table of Contents ii
Figures iii
Tables iv
Chapter 1 Introduction 1
Section 1.1 Background and Motivation 1
Section 1.2 Research Purpose 2
Section 1.3 Scopes and Objectives 3
Section 1.4 Research Outline 4
Section 1.5 Research Process 5
Chapter 2 Literature Review 6
Section 2.1 Functions of Relationships 6
Section 2.2 Asymmetry Relationship 14
Section 2.3 Relationship Quality 27
Chapter 3 Research Methodology 30
Section 3.1 Research Framework 30
Section 3.2 Development of Hypothesis 32
Section 3.3 Variable and Definition 38
Section 3.4 Design of Measurement 45
Chapter 4 Data Analysis 50
Section 4.1 Sampling Data Basic Information Analysis 50
Section 4.2 Descriptive Statistics Analysis 55
Section 4.3 Data Reliability and Validity Measurement 61
Section 4.4 Regression Analysis 63
Chapter 5 Conclusions and Suggestions 72
Section 5.1 Hypothesis Validation 72
Section 5.2 Contribution 73
Section 5.3 Suggestion 79
Section 5.4 Limitation 80

Appendix One (1) – The English Version Questionnaire 81
Appendix Two (2) – The Chinese Version Questionnaire 85
Appendix Three (3) – Questionnaire Corresponding Table 89
Literature Reference 95
English Book 95
English Literature 95

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