臺灣博碩士論文加值系統

創業導向已被視為是經濟成長與增加創造就業機會的驅動力，而且它在當代世界經濟中扮演關鍵性的角色。有許多的實證研究已經探討創業導向和公司績效之間的關係。很多研究發現在創業導向和公司績效之間存在顯著的正向關係，但是一些研究發現沒有顯著的關係。因此，創業導向和公司績效之間的關係似乎是不一致的。為了要解釋這個複雜的關係，本研究提出一理論架構來探討新事業策略與知識創造過程在創業導向與公司績效之間關係的角色。
使用台灣新事業165家公司的資料，本研究利用統計分析方法來驗證本研究提出的各項假設，包括敘述統計分析、多變量變異數分析、信度分析、效度分析、驗證性因素分析和結構方程模式分析。
整體上，本研究整體理論模式配置的適合度符合可接受的檢定水準。實證結果支持在創業導向、新事業策略、知識創造過程以及公司績效這四個構念間確實存在著影響關係。本研究發現創業導向和公司績效之間的關係是經由新事業策略和知識創造過程的中介效果。研究結果建議在探討創業導向和公司績效之間的關係時需要考量新事業策略和知識創造過程作為主要的中介變數。

Entrepreneurial orientation has been considered to be a driving force of both economic growth and increased job creation, and it plays a critical role in contemporary world economies. There are various empirical studies that have examined the relationship between entrepreneurial orientation and firm performance. Many studies have found a significantly positive relationship between entrepreneurial orientation and firm performance, but some studies have found no significant relationship. Therefore, the relationship between entrepreneurial orientation and firm performance appears inconsistent. To explain the complicated relationship, this research proposes a theoretical framework to examine the roles of new venture strategy and knowledge creation process in the relationship between entrepreneurial orientation and firm performance.
Using data collected from 165 firms in Taiwan's new ventures, this study utilize statistical analysis methods to test the proposed hypotheses of this research, including descriptive statistics, multivariate analysis of variance, reliability analysis, validity analysis, confirmatory factor analysis, and structural equation modeling.
Overall, the model fit of proposed framework is acceptable. This empirical result supports the relationships between entrepreneurial orientation, new venture strategy, knowledge creation process, and firm performance. This study finds that the entrepreneurial orientation-firm performance relationship is mediated by new venture strategy and knowledge creation process. The research results suggest the need for consideration of new venture strategy and knowledge creation process as mediators in the relationship between entrepreneurial orientation and firm performance.

LIST OF TABLES II
LIST OF FIGURES III
CHAPTER ONE INTRODUCTION 1
1.1 Research Background and Motivation 1
1.2 Research Purposes 5
1.3 Research Procedure 6
1.4 The Organization of This Study 7
CHAPTER TWO LITERATURE REVIEW 8
2.1 Definition of Research Variables 8
2.2 The Relationships between Research Constructs 17
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 33
3.1 The Conceptual Model 33
3.2 Hypotheses to be Tested 35
3.3 Construct Measurement 36
3.4 Questionnaire Design 40
3.5 Data Collection and Sampling Design 41
3.6 Data Analysis Method 43
CHAPTER FOUR RESEARCH ANALYSIS AND RESULTS 45
4.1 Descriptive Statistic Analysis 45
4.2 Reliability and Validity 48
4.3 Hypothesis Testing 59
CHAPTER FIVE CONCLUSIONS AND SUGGESTIONS 67
5.1 Research Conclusions 67
5.2 Managerial Implications 70
5.3 Research Suggestions 73
REFERENCES 75
APPENDIX 83

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