臺灣博碩士論文加值系統

Trust is increasingly important in the business world. In recent years globalization has allowed us to interact with a number of dissimilar cultures. Since trust is of extreme importance in forming business relationships, an examination of national culture, trust building processes, and trust in Taiwan and Canada revealed that national culture can affect the way in which a person forms inter-personal business relationships. The basis of this study focused on Hofstede’s cultural dimensions. This study attempted to show that individualism/collectivism, uncertainty avoidance, masculinity/femininity, and power distance can determine to what extent people from different national cultures form trust via a number of trusting building processes.

TABLE OF CONTENTS

ACKNOWLEDGEMENT I
ABSTRACT II
TABLE OF CONTENTS III
CHAPTER ONE INTRODUCTION 1
1.1 Research Background 1
1.2 Research Motivation 2
1.3 Research Objectives 4
1.4 Organization of this Study 4
CHAPTER TWO LITERATURE REVIEW 6
2.1 The Complexities of Trust 6
2.2 Trust Defined 7
2.2.1 Ability 8
2.2.2 Benevolence 9
2.2.3 Integrity 9
2.2.4 Propensity to Trust 10
2.3 National Culture 11
2.3.1 Power Distance 11
2.3.2 Individualism/Collectivism 13
2.3.3 Masculine/Feminine 14
2.3.4 Uncertainty Avoidance 14
2.4 Developing Trust 16
2.4.1 Calculative Process 17
2.4.2 Prediction Process 17
2.4.3 Intentionality Process 18
2.4.4 Capability Process 19
2.4.5 Transference Process 19
2.5 Hypotheses 20
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 21
3.1 Research Framework 21
3.2 Construct Measurement 22
3.2.1 National Culture Measurements 22
3.2.2 Trust Building Processes Measurements 23
3.2.3 Trust Measurements 24
3.3 Questionnaire Design 24
3.4 Data Collection 25
3.5 Methodology 26
3.5.1 Descriptive analysis 26
3.5.2 Reliability of the Variables 26
3.5.3 ANOVA 26
CHAPTER FOUR DESCRIPTIVE ANALYSIS AND RELIABILITY TESTS 27
4.1 Measurement Results for the variables 27
4.2 Factor Analysis and Reliability Test 32
CHAPTER FIVE RESEARCH ANALYSIS AND RESULTS 45
5.1 Two-Way ANOVA 45
5.2 Regression Analysis 57
CHAPTER SIX CONJCLUSION AND SUGGESTIONS 66
6.1 Research Conclusions 66
6.2 Managerial Implications 69
6.3 Limitations of the Research 69
6.4 Future Research 70
REFERENCES 72
APPENDIXES 77

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