臺灣博碩士論文加值系統

觀光產業是世界各國普遍重視的無煙囪工業，與科技產業共同被視為是21世紀的明星產業。對台灣來說，不論是要將台灣推向國際舞台、促進生態保育及復育、縮短城鄉差距或改善社會問題，觀光發展均扮演著舉足輕重的角色。
根據行政院主計處歷年的工商及服務業普查資料顯示，自1981年至2001年間，觀光產業之生產總額共成長了10倍，對地區的經濟發展具有顯著的影響，然而，此一成長現象所帶來的效益在地區間之差異性及成因尚未被完全瞭解。回顧過去觀光相關領域之研究中，多針對全台灣觀光產業發展進行整體性研究，就是針對單一景點、縣市或區域之觀光產業從單一切入點進行探討。然台灣因地理環境特殊，擁有多樣化之人文與自然資源，從北到南各個地方亦各具資源特色，若針對全台觀光產業發展進行整體分析，恐忽略各地方之發展特性，但若僅以特定區域為研究範圍，則無法就台灣地區整體觀光產業之空間結構作總體面之觀察。
有鑒於此，本研究以台灣地區觀光產業之成長變遷情形為研究對象，為了更深入瞭解各地方之間的成長差異關係，本研究從現行最小行政單元的鄉鎮市區層級來加以探討，以對影響地方觀光產業發展差異之成因能有更深入之理解。
本研究架構共分三個階段：第一階段利用移轉份額模式將台灣地方觀光產業成長量分解為全國成長效果、產業混合效果及地方競爭效果，並進一步以地方競爭效果為基礎計算計單位觀光產值分配到的地方競爭效果(CEP)代表地方觀光產業成長競爭力，針對以上四種變量之分析結果進行各地方間之比較；第二階段利用區域型空間自我相關分析方法，瞭解台灣地方觀光產業成長變遷之空間結構，並藉其分析成果探討其空間結構可能之形成原因；第三階段則整合前二階段之成果，配合文獻回顧整理出影響地方觀光發展之因素，並將台灣本島350個鄉鎮市區分為四群，分別利用逐步迴歸分析，找出影響各群觀光成長競爭力之顯著影響因素。
而根據實證分析得到以下結論：首先，移轉份額模式的確有助於將觀光產業成長量之解析，而透過空間分布及空間結構分析亦證實CEP值對於地方觀光產業成長競爭力，具有一定程度之代表性；其次，由逐步迴歸模型之分析結果，證實地方資源吸引力、地方環境條件及地方管理策略之相關變數，對於地方觀光產業成長競爭力均具有顯著之影響，且根據地方發展類型不同，其影響之效果與程度亦有所差異。

Tourism industry is paid attention by countries all over the world, and considered as the major growth industry in the 21st century. To Taiwan, no matter push Taiwan to the international arena, promote the ecosystem conservation, shorten the disparity in urban and rural areas or improve the social problems, tourism development will a very important role .
This research regards growth changes situation of Taiwan sightseeing industry as the research object, in order to understand the difference among towns, we use urban, villages and towns as and analyse unit, and try to get more exquisite analysis result by this, by there can be deeper understanding to the origin cause which influences the difference of industry's development among towns.
This research structure divides into three parts altogether: The first stage is to use shift-share analysis to measure the local tourism industry of Taiwan and calculate the “Competitive Effect per Production(CEP)” to represent the local tourism growth competivieness. The second stage utilizes the Local Indicators of Spatial Association to know the space distribution situation of local tourism industry growth competitiveness of Taiwan, and make use of the space structure to infer its influence factor. The third stage combines the achievements of the first two stages; utilize multiple-regression analysis to find out the apparent factors influencing the local tourism growth competitiveness.
The major findings of this study were as following. First, Shift-Share Analysis is a useful tool to analyzing industry's growing up amount of the tourism industry and CEP is a suitable variable for the measurement of local tourism growth competitiveness. Secondly, by the analysis result of the multiple-regression analysis, the variables under local resource appeal, local environmental condition and local management are significant to explain local tourism growth competitiveness, and the result are differ from types of towns.

第一章 緒論 1
第一節 研究動機、背景與目的 1
第二節 研究範疇 3
第三節 研究內容與流程 5
第二章 文獻回顧 8
第一節 地方觀光產業之定義 8
第二節 台灣觀光產業發展沿革 10
第三節 移轉份額模式之應用 13
第四節 區域型空間自我相關分析(LISA) 14
第五節 觀光產業發展影響因素 16
第三章 研究設計 22
第一節 研究架構 22
第二節 地方觀光成長情形之量測 28
第三節 迴歸分析模型之建立 31
第四章 地方觀光產業成長變遷分析 37
第一節 台灣地方觀光產業結構及成長情形分析 37
第二節 成長效果綜合比較分析 56
第三節 地方觀光成長競爭力空間結構比較分析 71
第五章 地方觀光產業成長變遷影響因素分析 79
第一節 多元迴歸模型分析結果 79
第二節 各時期觀光產業成長競爭力影響因素綜合比較 95
第三節 各分類地區觀光產業成長競爭力影響因素綜合比較 103
第六章 結論與建議 109
第一節 結論 109
第二節 建議 114
參考文獻 116
附錄 附-1

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